Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. Recent survey results from Millward Brown and Dynamic Logic unearthed the top 7 reasons organizations want someone to like them (on Facebook, that is). And the top 5 reasons marketers want someone to like them on Facebook have nothing to do with currency: 1. potential source of insight If knowledge is power, then a Facebook fan is a hydroelectric plant. At least not directly. MORE >>

On change.org Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact. According to the National Post, Dialogue Partners posted an apology on its Facebook page Tuesday afternoon, but as of the time of writing on Sunday morning there is no apology evident on the page. PLEASE LIKE  MY FACEBOOK PAGE. This claim made Dialogue Partners website was shown to be 100% true last week. MORE >>

By adopting the “tweet style” format (limited to 140 characters), we were able to provide our readers with a more focused image of the predicted trends. By now, we have enjoyed over 40,000 views on Slideshare.net alone, not including the news mention at the New York Times / RWW , Mashable , eXaminer , and the many of the blogs’ reviews, tweets and Facebook’s notes. TrendsSpotting Market Research has completed the release of the “2010 Influencers Series: Trend predictions in 140 characters&#. Many of those trends were actually re-tweeted individually. 2010 Mobile. MORE >>

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. How much is that Facebook Fan worth anyway? Facebook Social Media Social Networking Audience Discovery Audiences Brands Competitive Analysis Fan PagesNow imagine not having anyone there to greet and interact with those customers. But only 0.2 MORE >>

HOW I SEE IT: The questions raised during this private briefing focused sharply on the winners and losers in the app space. Another week and another rumor about the impending arrival of a Facebook phone. The Boy Genius ,  known for sneak peeks and scoops, tells us that a focus group was held recently to discuss features of a Facebook phone. The Boy Genius reported that while the device the focus grouped was asked to consider wasn’t specifically referred to as a “Facebook phone,&# an hour was nonetheless spent talking about social media. MORE >>