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The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. Where You Can Find Samantha McCain You can find Sam on Twitter , Facebook , and  LinkedIn. You can also find her working on—and upgrading— The Focus Group blog. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz.

Is Brand Engagement Over on Facebook?

Janet Fouts

The news about Facebook lately has been pretty grim. Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. IF you search for products on Facebook. Too pushy?

Getting real engagement on your Facebook page

Janet Fouts

Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook. If you tell me everything I need to know through your Facebook page, and it reads like your email newsletter, then that’s all I’m going to do. Facebook Facebook likes

Is Your CEO on Facebook Live?

SocialTimes Facebook

Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live. Facebook said in an email to SocialTimes that it has signed on 60 global business leaders to adopt the social network as a communications channel thus far in 2016, compared with a total of 40 for the full year of 2015. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. Richard Edelman , Edelman.

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. This week, two major social networks launched some exciting new features. Introducing Twitter Insiders. The possibilities are endless.

The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins.  Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.  That is exactly why Social Media is so special, so different. 

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How to Bring Humor to Community Management

Convince & Convert

Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Although a seemingly simple idea, what makes this campaign shine is the clever use of memes and puns both in the Facebook post creative as well as the comments. Include a visual or video response.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

On Dawn Mcilmoyle wrote: “Dialog (sic) Partners has acted with gross incompetence in initiating it’s (sic) contact with the people of the city of Hamilton through social media via Facebook, Twitter and the blog it has put forward as the main website for contact. PLEASE LIKE  MY FACEBOOK PAGE. This claim made Dialogue Partners website was shown to be 100% true last week.

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

For those brands that can’t create their own museums, Facebook’s timeline feature allows you to share that history virtually. Public Relations Social Media coke content content calendar content marketing Facebook government marketing mercedes panera pepsi porsche social media Twitter zappos Your history. Listen to the stories. Collect old photos and videos.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research


We wade through more messages about channel (Twitter, Facebook, etc.) And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. Big brands counter this bias by fielding many, many groups.

The Eight PR Up-and-Comers

Spin Sucks

Friday afternoon, I posted on Facebook that I was looking for the PR up-and-comers and received nearly 150 comments. She has her own business, where she focuses on travel and tourism. have recently gotten to know Samantha a little bit better because she was commenting on my public Facebook posts and she made me laugh. By Gini Dietrich. The Eight PR Up-and-Comers. Liza Butcher.

Five Easy Ways to Use Google+

Spin Sucks

Was this an answer to Facebook? And, at least according to a recent survey from ACSI , users are more satisfied with it than with Facebook…mostly due to the fact that its mobile app reigns supreme. Last summer, when Google+ launched in beta to the uber-geeky technology crowd, the industry was all a flutter. Was Google to be more kind with our private information? Not really.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans. How much is that Facebook Fan worth anyway?

Your Social Listening is Broken. Here’s Why.

Talkwalker SM

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past?

How To Promote Your Content Through Social Ads Effectively


Average Organic Reach On Facebook Pages. But your main focus has to be your website. Not someone else’s website: like Facebook, Twitter or Google+.). 2. Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms. In short…. Your Ad.

An Introduction to Social Media for Business

Sprout Social

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. Instead, focus on sharing content that’s helpful or entertaining.

The Spin Sucks Inquisition: Carrie Morgan

Spin Sucks

You’d think that would be the IDEAL place for those traits, but it was a train wreck. I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. You can find her on Facebook , Twitter , LinkedIn , Google+ , Pinterest , on #PRProChat , and on  her blog. 

Four Step Process to Create an Integrated Marketing Campaign

Spin Sucks

Websites can’t tell our story, but we can use the Facebook Timeline for that purpose. How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years. Then we added websites and email marketing. Crawl.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Twitter Facebook Google+ LinkedIn Words and Pictures – the Batman and Robin of Content Marketing. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. It’s already happening….

Touchpoint and Customer Experience Mapping Made Easy


Back in October the company also announced an integration with Facebook so brands can use focus groups on the social network (as many do by the way) to comment on their customer journey maps. I’m not going to write too much about the platform. Example of retention stage touchpoints “This is the age of the customer”. You need to see the world through your customers’ eyes”. 

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the tool Google will use to beat Facebook. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. How to Migrate from Facebook to Google+ by How-To Geek. Justin Garrison details tools that can be used “to migrate pictures, videos, and friends” from Facebook to Google+ (assuming you want to connect with the same people on Google+).

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10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Listen to conversations about your brand in social media ; it’s better than a focus group. Check the comments on your blog, Twitter feed and Facebook page. Use this information to discover how to set the direction and focus of your small business brand. As a small business working to leverage social media, focus on communicating what you do, not what you sell.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales by KISSmetrics. How can companies best use LinkedIn as a marketing platform?

How To Gain Consumer Insights That Boost Your Marketing Results


company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. Where would social media be today if Mark Zuckerberg continued to look at Facebook as “just a dating site?” The drive to gain consumer insights cannot be an occasional endeavor. Ask Why. No Limits. ” 5.

Seven Ways to Use Social Media for Business

Webbiquity SMM

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Twitter, Facebook and LinkedIn groups, community sites (e.g. , Focus , Ulitzer ) and specialized discussion forums all provide opportunities to respond to questions and demonstrate industry expertise.

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Myrland Marketing

Tip #6: Use Your Marketing Committees To Prototype Your Ideas Use them as a focus group. You could say: “The firm is considering piloting a business development group. These are the people who will be in this pilot group. She is a frequent LinkedIn, Twitter and Facebook trainer, as well as a content marketing specialist. All rights reserved. Use them.

Where Big Ideas Come From

Spin Sucks

It’s simple market research but done in a way that is far more inviting than a focus group or Survey Monkey. This means we don’t necessarily pull out our phone while waiting for the bus or the doctor, and check in on Facebook or Twitter. Today’s guest post is written by Lisa Gerber. This is much easier said than done and I”ll explain why in a minute.

The Wisdom Of One

Twist Image

wonder if we would have hashtags had Messina tweeted out, "maybe together we can think of a way to group conversations together on Twitter?" Much in the same way, if Guy Laliberte set up a focus group to figure out the next iteration of the circus, instead of having his own very innovative perspective that led to the creation of Cirque du Soleil. That's for others to decide, but I'm sure that Mark Zuckerburg 's inspiration for Facebook came out of some type of frustration from his online experience. facebook. would not. In fact, quite the opposite.

#AFFILIATEFORBUSINESS 6 IDEAS Excellent Marketing Resources For Start - Ups, Freelancers, Self - Employed, Small Businesses, Writers, Creative People, SEOs, Technical People, Professionals, NGOs, And Many More

Social Media Network Marketing

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. Join The Facebook Group Specially For OnLine Earning Resources Click Here: groups/ AboutOnlineEarningAndLifestyle / 7. ​ ​Audio Transcription Speech To Text Service Professional Transcriptionists And Editors at: https://speechtotextservice. It does not matter who and what you do. You can be a multinational giant, a small business, a self owned shop or freelancer. BookMark these.

To Grow Your Audience, Become a DJ For Your Content

Spin Sucks

For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. You can find her on Twitter , Facebook , LinkedIn , Pinterest , and  Slideshare. Today’s guest post is written by Hilary Marsh.  .

What’s Next for Social Data Intelligence

Convince & Convert

In the globalized village, social media is Earth’s biggest focus group. Companies will be able to use social intelligence analytics to understand and engage with the individual, not just the group. Continue the conversation on our Facebook or Google+ pages. What Lies Behind the Concept of “Social Data Intelligence”. good starting point is found in simplicity.

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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research.  The retailer already tried the leap – they started with the prototypical Facebook page, a couple of Twitter accounts, some user generated content contests.  Share this on Facebook. How many customers does your company have?  An Analogy.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

And in terms of distribution, an email to subscribers, a tweet, Facebook post, LinkedIn update, and word-of-mouth are simple means to secure a good response rate. And, now, even good ol’ Facebook has added Questions to its list of features in order to help us get feedback from our network of friends. Guest post by Andi Narvaez. Then there is matter of tools. It is. Check out her blog.

Why People Love Social Brands

Blue Focus Marketing

Social media provides large and small businesses alike with a rich, democratized sounding board that can yield far more nuanced information and data than any focus group ever could.  By employing social media as part of your business strategy, your brand is signaling to its consumer base that it is active, engaged, and ready to carry its products into the future. Ask questions. .

Why “The PR Industry is Dead to Me” is Overreaching

Spin Sucks

He talks here about creating content on YouTube, Meerkat, Twitter, Periscope, and Facebook. Today, as a PR professional, if you are focused solely on media relations, you will have unhappy clients like Grant Cardone. By Gini Dietrich. During our more than hour long conversation (!!!) we got to the topic of producing content for executives so they can be seen as thought leaders.

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content

Convince & Convert

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Sure, the prize is amazing, but the 800+ photo entries displayed on the company’s Facebook tab showcase that there’s definitely a market to share and celebrate pet Halloween costumes. Happy Halloween!

How JetBlue Delivers Amazing Social Customer Service Working From Home

Convince & Convert

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. On JetBlue’s Facebook page, they shoot to respond within two to four hours. The team is also used as a sort of focus group for various marketing ideas. Tweetable Moments There are some things you just can’t teach, like passion and excitement. LaurieAMeacham Tweet This.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

Facebook. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups. Can you remember life before the World Wide Web? Twitter.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me  nuts  how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers.  And its been shared around the world by thousands of people of Facebook and Twitter. Instead of paying for a focus group, I’d get money from them. He wanted $75,000 he got $1.5 Media.

UX Masterclass: What To Know About User Experience [interview]


In some way, Facebook can be used as a great focus group. Facebook, Sharing, Social And Me. Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. What is UX Masterclass? “, he says.