article thumbnail

How To Use Customer Insight To Power Your Business

The Realtime Report

You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. Research is conducted using community platforms or on a one-to-one basis. Use Online Market Research.

How To 114
article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

So, don’t get paralyzed by the cross group challenges - move it forward and determine where the opportunities to improve customer experience are for what “you control&# and drive progress there - then fan out with your early successes. 4) None of the following are community platforms: Wikis, Blogs or Forums.

article thumbnail

Audiences or communities? Defining the new social media landscape

Sprout Social

The answers change as you move across platforms and through time. If you joined Facebook in the mid-2000s or Instagram in the early 2010s, your goal was probably to see what your friends were up to. Keeping up with your community. Community platforms work in the same way, putting the focus on interpersonal relationships.