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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107
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Brands: It’s not enough to be liked

Buzz Marketing for Technology

Facebook fan pages are much the same thing. The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. In the same way, audience discovery and competitive analysis can help you be in sync with your Facebook fans.

Brands 275
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Why it’s time to break up with your biannual brand survey

Sprout Social

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93
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Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience. For example, businesses in the United States spent $232.70

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How to use social listening tools for business-wide success

Sprout Social

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 94
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The Basics of A/B Testing on Social Media

Likeable

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Many networks have this capability, but Facebook (which includes Instagram) offers the most comprehensive options. . Common Variations to Test. The middle? Ad Format .