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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

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An Introduction to Vertical Social Networks

Buffer Social

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. What are vertical networks?

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A Guide to Social Media Shopping Behaviors in 2021

Ignite Social Media

Social commerce has significantly evolved over the last few years. increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage.

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70% Of Users Visit Pinterest For Inspiration On What To Buy

The Realtime Report

And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same. . Of course, Facebook is still way ahead of Pinterest in terms of reach.

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5 Must-Reads On Social Media & Cyber Monday

Firebelly

By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Social networks fail Cyber Monday test. Niche Social Networks Reinvent Cyber Monday 2.0.

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. “ By Twitter enabling folks to actually create this conversation inside of one shared space, they’re trying to keep that all within the context of social networks ,” he says.

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How to Adapt Social Content Across Networks

Likeable

When creating content for social media, it’s important to maintain consistency across different social networks. But there’s just one problem—no two social networks are alike, so rather than posting the same exact asset on each platform, you’ll want to optimize your posts to feel native to each. Here’s an example.

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