Every time people share an event from Eventbrite with their friends and contacts in social media or by email, they generate $1.78 This figure comes from a recent study by the event ticketing site which analysed their user data and how shares in social media and by email tracked back to ticket sales. This is a surprisingly powerful number and shows the growing importance of social shopping – using recommendations in social networks and online communities to influence purchase decisions. How much is a social media share worth? in ticket sales. MORE >>

Retailers are increasingly using digital signage to engage their customers in-store. Clearly retailers are trying to influence consumer purchasing through digital channels in both the on and offline arena. Perhaps retailers would be better placed to further integrate the online and offline world by making the content “social&# or, at the very least, user-generated? Surely the product-specific, user-generated content, appearing in real-time on the social web and written by the consumer for the consumer, is as up to date and bespoke as you can get? MORE >>

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The real life social network 09/07/2010 tags: Social Media , the real life social network by Gemma Went I stumbled upon this fantastic presentation by Paul Adams. Paul takes a look at the psychology of being social and how that works with both online and offline. It totals 216 pages in all, but don’t be put off by that, it’s definitely worth the time investment. There are also some interesting stats. Enjoy. Leave a Reply Who writes this stuff? what a year! MORE >>

‘Multichannel’ has become a ubiquitous term in retailing and there are sound business reasons for adopting an integrated multichannel strategy. And as social media is woven into the multichannel experience, the buying habits of ‘others like us’ is influencing consumer decision making. US retailer Sears has combated this by equipping their staff with iPads to help their assistants meet the expectations of their product-aware customers. Authors Simon Phillips Social media Social media for retail Social networks multichannel online retail social media MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Women on the Web: How Women Are Shaping the Internet ”, found that 76% of women visit a social networking site compared to 70% of men. Globally, women demonstrate higher engagement levels with social networking sites than men. Women Dominate Social Networks (pamorama.net) [.] MORE >>