Techipedia: Tamar Weinberg

JANUARY 19, 2010

Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Every industry can benefit from social media. To determine returns, we’re forced to think in industries. High Return Industries These industries tend to see high returns in social media marketing, quickly.

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Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

The best schmoozers are humans, not faceless companies. Think of it is a pulse on your industry or topic of choice. As soon as something breaks in her industry, boom! Are you keeping tabs on the blogs and news source in your industry? way to keep your pulse on your industry. Is it the intern? A marketing firm?

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Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out.

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Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

DECEMBER 15, 2010

Is your company’s social media strategy really working? Having a company presence in social media is all well and good but it isn’t enough. Your company doesn’t have a personality. Use tools designed for it, and you don’t risk your company’s image too much in the process.

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Social Media Strategy How To Foursquare 249

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. No doubt these changes will be discussed at local industry events near you, and you should know what is happening to achieve all-round success. This is a guest post by Joel Harrison.

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Google Content URL SEO 193

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

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Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

As a customer, I have been so heavily inconvenienced by so many companies in the service realm, indicating a void that so desperately needs to be filled. I mean, don’t you feel great when a company does right by you? Do you feel the same way when a company markets something well to millions of people? ” Lame.

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Products How To Buy Cost 100

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. In every industry, there are existing conversations going on. It introduces your brand Is your company new?

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

It was then that the penny dropped and I realized we had something special on our hands: in this age of big data and ubiquitous information, knowledge is very powerful and as an industry we’re very interested in people and their experiences and what motivates them. Really try to understand what they do and how to speak their language.

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How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

AUGUST 11, 2011

One thing you’ll notice is non-industry folks engaging on the network. One thing Google+ does have going for it is the same thing that could hurt it: industry people engaging. Since I use social media to market my company, and myself, I personally am struggling with this feature. What You Won’t See. Is it better than Wave?

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Google Hitwise Social Networking comScore 177

Techipedia: Tamar Weinberg

APRIL 25, 2013

For example, say that you’re a company that sells affordable luxury vacation packages. In December, that all changed when Facebook named my company, Chango, as a preferred partner in FBX, and we brought Search Retargeting to Facebook. And, as with SEM, marketers can purchase the ads as efficiently as possible through real-time bidding.

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comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

Even if you do not know much about it yourself, check for these qualities and these answers: At the very least, someone hoping to get a job with your company should have a Facebook, Twitter, and LinkedIn account. Understanding of SEO and Analytics —Getting your company online is no doubt crucial to the success of a business.

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Marketing Insurance Directory SEO 162

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care. It can instill faith that your customers have in your company. It can make all the difference in nurturing a positive perception of your company. Empower them.

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Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 12, 2011

I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. Even though it’s a big company, everyone seems to have ownership over specific areas. I use Google Alerts for this.

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Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

I began offering more services than social media marketing, but as I realized that most of my previous partner agencies didn’t do great with marketing despite their industry-wide acclaim, I moved away from marketing almost exclusively. You can’t shake a title. Hopefully the friendships you have a real. They’re all real.

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Comparison Social Media Sports Social Networking 100

Techipedia: Tamar Weinberg

AUGUST 14, 2009

Are you a company or do you know a company that has immersed itself in the social media waters and succeeded? As small companies with limited budgets, nonprofits may feel that they are unable to dive into the wide world of social media. The big catch: Epic Change is not a large company at all.

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Social Media Case Study MySpace Yahoo 172

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Audits should be performed before the launch of any new website design, and at least twice per year to keep up with changes in industry standards. BluePay is a credit card processing company that has fallen victim to content scraping. If your company owns several domains, make sure none of the content is duplicated across the domains.

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NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

Companies that run search led campaigns on FBX use a sophisticated scoring system to determine the exact worth of each user. Before GE, Ben held a variety of Marketing & Business Development roles in the e-payments industry, while working at Gemalto in London. FBX Search-led Powerups. User Scoring.

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Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

JULY 15, 2009

It’s incredibly easy for someone to put up a web page and show how much they like or dislike a company. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. That’s why social media is important.

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Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Lack of industry standards. You should be able to get something more detailed than “We got ABC Company on Google page one.” Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Request case studies with details.

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SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert. Because of this, I believe the influencers in any niche should be the people who are the most passionate about their industry doing well.

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Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

JULY 17, 2012

Industry experts such as Vanessa Fox and Keith Horwood make a few points against the significance of the tool: Does Bing even penalize your site because of negative SEO? She writes for HigherVisibility SEO , a nationally recognized SEO consulting firm that offers online marketing services to a wide range of companies across the country.

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Tools Directory URL SEO 138

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. They set the trends for the industry. In fact, the Roger Smith Hotel did it quite successfully. Hotels in NYC are costly.

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Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MAY 12, 2010

You can check show times, read mainstream media reviews, watch official trailers, and get data on individual movies as well as the movie industry in general. Reply Lauren Kates May 12, 2010 at 1:50 pm OH MY GOD I have come across this EXACT situation with my company and was looking for an article just like this.

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Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

JANUARY 12, 2010

To answer some questions, Industry connections are those I know through the search industry (primarily) but I have not yet met in person. Industry colleagues are those I have met in person (typically in a casual atmosphere or at conferences). LinkedIn is a industry tool. It comes with my social media maturity , I suppose.

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MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 17, 2010

In no particular order, here they are: Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. But what if you’re Community Managing for a company that makes matchbooks? Who are the heavy hitters? Check it out!

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Communities Twitter Web 2.0 ROI 237

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

He also posts on their blog where he focusses on covering new hardware releases in the print industry. Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. Photos by Shutterstock. Building relationships takes time, energy and effort.

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Brands Handbook MySpace Construction 236

Techipedia: Tamar Weinberg

APRIL 22, 2010

If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. If you’re in this industry in some capacity, please participate — it doesn’t take too long. Disclosure: This guest post was written by Evan Britton, founder of Sency.

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Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

JUNE 3, 2010

Many companies that have not embraced social media marketing often do so because of the fear of an uncontrolled message. But good point… I guess if I wanted to poke fun at some of the folks in the industry, I’d have considered including that. I am just working on a social media strategy for my thesis in a German company.

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Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

With others who address me as Jennifer or Dakash, I wonder if these individuals representing both small and large companies really realize that their lack of research reflects poorly on their clients. Some have gone as far as outing the companies who have trodden down this path. I’m sure you can relate. Let’s do it!

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Press Release How To Radian6 Blogger 129

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Tell a Story : The stories surrounding your company or organization are the only things that differentiate you from your competitors. Customer testimonial videos are the best way to showcase the kind of exciting, high praise that companies are seldom willing to or able to give themselves. Corporate story.

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Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

MARCH 31, 2008

I started writing for some of my favorite blogs in the industries and topics I’m most passionate about. 4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building.

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Meme Blogger StumbleUpon MySpace 100

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

They’re bogged down in inefficiency without knowing it, talking to the wrong people for too long with the wrong message, often because they’re relying on agencies that aren’t aware of the incredible boost retargeting has given the display industry in the past couple of years. Retargeting Companies.

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Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

I guess I shouldn’t be surprised though, misery loves company right? Reply Ben Cook November 1, 2007 at 11:45 pm I love how people always say they have been tagged against their will but then tag others! Seriously though, I’ll participate. I was looking for an idea for tomorrow anyway.

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Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

MAY 22, 2012

Now for the fun part, creating a meme that can be used to market your company while still appealing to the masses. The key is in getting people to pay attention first, and then adding your company almost as an afterthought at the end. Marketing with Memes. What do Vikings have to do with credit cards? Like this post?

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Meme How To Flickr Insurance 176

Techipedia: Tamar Weinberg

MARCH 10, 2010

“I am a relatively new internet marketer trying to break into the industry,&# he wrote. “What are good companies to target? Being able to work alongside the brightest minds in the industry can be extremely empowering. Should I learn a specific skillset?&# Consider working at an agency, even in an internship capacity.

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Marketing How To SEO Training 240