Sprout Social

MARCH 19, 2024

These leaders also expect their companies to increase investment in AI for marketing in the next three years. For long-term success, companies may face challenges when implementing this technology due to a lack of understanding and organizational experience with AI. What are AI insights?

Sentiment 112

Sentiment Banking Patterns Hotels 112

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

ROI 138

ROI Team Social Media Metrics 138

Oktopost

NOVEMBER 22, 2023

X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends. Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights.

B2B 117

B2B Trends Social Media UGC 117

Digimind

JUNE 11, 2019

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […].

Case Study 58

Case Study Insurance Loyalty Study 58

The Realtime Report

NOVEMBER 2, 2023

Derek Chew, CEO of Fullmoon Digital , explains that it is more critical than ever for companies to understand their audience through a multicultural lens. Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent.

Retail 178

Retail CSR Marketing Yahoo 178

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Mishandling complaints could harm your company even more than the complaint itself. Some industries attract more complaints than others.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

JANUARY 29, 2024

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 113

Social Media Strategy Exercises Retail 113

The Realtime Report

MAY 22, 2023

Social Media Monitoring Monitoring social media is tracking comments about your company, its goods, or its services. Effective omnichannel engagement leads to higher customer retention and loyalty. This strategy makes users feel heard and understood, enhancing satisfaction and loyalty.

Platform 91

Platform Engagement Loyalty API 91

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. View this post on Instagram. How-to’s and tutorials.

Industry 102

Industry Social Media Hashtag Instagram 102

Pam Moore

AUGUST 11, 2018

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” Soundcloud.

Industry 60

Industry Real Estate Content Insurance 60

Buzzlogix

AUGUST 7, 2017

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves.

Loyalty 40

Loyalty Brands Class Discount 40

Oktopost

MARCH 16, 2023

Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends.

B2B 125

B2B Video Strategy Film 125

Bill Hartzer

OCTOBER 20, 2011

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands.

Loyalty 97

Loyalty Brands Retail Fashion 97

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Sprout Social

DECEMBER 6, 2023

B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Convince & Convert

SEPTEMBER 11, 2015

A whopping 81% of the several hundred respondents felt that leaders who engage on social media are “ better equipped to lead a company, communicate values and shape a company’s reputation in today’s changing world.”. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty 60

Loyalty Twitter Brands Sample 60

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. I'm guessing for most of you the answer is both.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 75

Social Media Banking Brands Sentiment 75

agora pulse

JANUARY 8, 2019

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product or service. Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t.

ROI 87

ROI Social Media Industry Insurance 87

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. Blog Name: Because this is a business blog, its name will most likely be “Company Blog” as in Google Blog or HubSpot Blog.

Hubspot 96

Hubspot How To Loyalty Resources 96

Sprout Social

MAY 16, 2023

Audiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 110

Social Media Loyalty Reputation Data 110

Oktopost

FEBRUARY 24, 2022

In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). More and more companies have been integrating social selling into their sales funnel. Jump to a Section. It’s great for discovering and connecting with new leads.

B2B 171

B2B Brands LinkedIn Groups 171

agora pulse

DECEMBER 15, 2018

For an insurance company for example, this can mean how many users are visiting the company website and engaging with its content, which ones are signing up and eventually how many contact an agent or purchase a product/service. Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t.

ROI 75

ROI Social Media Industry Insurance 75

Sprout Social

FEBRUARY 28, 2024

Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs. But social media technology ensures your brand is maximizing—not just managing—social, and developing at the lightning speed pace of the industry.

Social Media 103

Social Media Team Social Media Management Report 103

Oktopost

JUNE 21, 2023

Companies didn’t even have the option to mention their followers, leaving them missing out on critical engagement and exposure opportunities. It also provides an opportunity to build relationships and network with key industry players, influencers, and potential clients.

Features 62

Features LinkedIn Engagement Social Media Management 62

Convince & Convert

MARCH 29, 2016

In terms of mention volume, American Express is more dominant within the United States: In any case, both Amex and Visa are two of the country’s largest card services companies, and the switch is not expected to leave people distressed. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer.

Loyalty 60

Loyalty Brands Apple Retail 60

Sprout Social

FEBRUARY 7, 2023

Decision makers want to see proof of success and the measurable benefits your company will gain by launching a brand amplification program. And employees want to post about their companies. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 94

Buy Curation Statistics Survey 94

Writtent Blog

NOVEMBER 17, 2023

Case studies show your expertise and experience in your industry. All content marketing should offer value, so the more problems you can solve, the more brand loyalty you’ll get in return. Case histories are an indirect endorsement of your company. Who doesn’t want to hire an expert?

Case Study 96

Case Study Study Reputation Loyalty 96

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 114

Brands Sentiment How To Analysis 114

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Too busy to read? Just click the play button below to listen to this post.

Communities 95

Communities Company Social Media Case Study 95

Pixlee

MAY 28, 2021

Travel, fashion, cosmetics, fitness: what do these industries have in common? But with the right tactics and goals, those underserved industries can also thrive on Instagram. . It is easier for a fashion or sporting goods company to think and decide what type of content to post. They all thrive on Instagram. Instagram for All.

Instagram 83

Instagram Insurance UGC Brands 83

The Realtime Report

JANUARY 13, 2021

Running a successful law firm requires the ability to deliver results while garnering loyalty from existing clients, referrals, and recommendations. Use testimonials you have received from satisfied clients to help attract new prospective clients’ attention while garnering trust and loyalty. Define a Target Audience. Conclusion.

Social Media 91

Social Media Strategy Loyalty Reputation 91

The Realtime Report

FEBRUARY 14, 2020

Doing so allows consumers to better connect with the brand and regard it as an authority in its industry. To build your brand, media relations companies will come up with a customized media database for your target audience. Most consumers are loyal to a specific brand and the same loyalty is trickled down to media outlets.

Loyalty 103

Loyalty Reputation Authentication Small Business 103

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Choose a handful of hashtags that pertain to your company, products, and industry and find the volume and frequency of posts related to your chosen hashtags. A great place to start is through keyword analysis. All you have to do is ask.

Social Media 179

Social Media Tips Hashtag UGC 179

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Reward your customers’ loyalty.

Instagram 119

Instagram How To Loyalty Discount 119