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Brand Consistency Engages Employees and Creates Loyalty

Spin Sucks

Here are top industry strategies to maintain brand consistency with the help of the whole team of your employees. The post Brand Consistency Engages Employees and Creates Loyalty appeared first on Spin Sucks. By Monique Craig. If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken.

The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Brands like Amazon and Starbucks continue to be industry leaders because their strategy prioritizes constant innovation into digital tools that improve the customer experience. Image via Unsplash. highlight to tweet).

Is Your Event’s Success Tied to Your Industry’s Performance?


———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Loyalty apps reward your customers for returning to, and spreading the word about, your online business. Though Though the phrase is a product of the ever-growing web lexicon, most people are actually pretty familiar with “loyalty apps.”. These are examples of loyalty apps. Loyalty apps don’t just stop with members-only discounts, however. Go (Loyalty) Cardless.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” When These are an easy way to show your company’s involvement in your industry. Filling Up a Twitter Feed While Maintaining Brand Loyalty. highlight to tweet).

Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

Each interaction on social is an opportunity for brands to impact a customer and strengthen brand loyalty. That’s This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Customer care is an integral component of any  social media marketing strategy  but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent  Sprout Social Hour  in New York City. Social Customer Care Must-Haves.

Is the Financial Services Industry Poised for Market Disruption?


If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Loyalty is fleeting these days. Digital is Turning the Industry on its Head. This requires the banking industry to heed these market triggers and begin to determine how to implement a more customer-focused strategy. come from the financial industry.

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

With Wal-Mart switching from Discover to MasterCard, and Best Buy opting for Visa over MasterCard, Costco is simply replicating moves that many others in the retail industry have recently made. Over the years, American Express has cultivated more brand loyalty than any other credit-card issuer. FBI Announces They Can Hack on Their Own. We will have to wait and see. 2017 Citi bill.

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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

We''re not in the TV industrial complex anymore, Toto. They''re using words like technology, data and digital, while the more commonly used vernacular of our industry (the creative, advertising, strategy, insights and more) are hardly whispered into the bigger dialogue. On a personal note, Twist Image never truly felt like it was a part of the advertising industry. Brands can now leverage a direct relationship with their consumers to really push engagement and a semblance of loyalty. advertising industry. tv industrial complex. Digital is everything.

Social media loyalty: me like you long time (but me hard to get)


This post is not about movies but about “the loyalty&# of fans, followers and all those other labels we give to people on social media. If the company’s figures are more or less correct one can see the great challenges that a brand faces on, amongst others, social media: how do you earn and maintain the loyalty of people in the enormously competitive world of “new” media?

9 Things to Note Before Launching a Facebook Coupon Offers Campaign

SocialTimes Facebook

Running coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty. Facebook Offers  campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective  than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon  campaigns on the largest social media site, Facebook. Exclusive social fans. Holiday /seasonal. Influencer.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

True, Real-Time Personalization, for Everyone -  Now that this complex technology is made easily available to the masses, we’re going to see major industries like finance, travel and media lead the charge—but also expect businesses in other industries, such as gaming and charity, to take advantage of personalization solutions to offer more custom experiences.

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An Introduction to Peer-to-Peer Fundraising


Your current donors will feel more engaged, which can increase loyalty and spark greater passion for your organization’s mission. Cool Social Tools Implementation Industry InsiderThis is the first of a series of posts by David Blyer,  Founder & CEO,  DonorCommunity. Peer-to-Peer fundraising is a great way to accomplish all of this at once. What is peer-to-peer fundraising?

Will The Marketing Agency Of The Future Look Nothing Like The Agency Of Today?

Twist Image

First, when it comes to the online channels, consumers see loyalty in a whole new light (check out my article from yesterday:  Consumer Trust Is Not What You Think It Is These Days ). There does not seem to be a lack of talent, skill and knowledge in the marketing industry these days. brand loyalty. loyalty. marketing industry. Nearly twenty years ago, the agency of the future seemed very obvious. We launched our digital marketing agency (then it was called Twist Image , now it's called Mirum ) in 2000. Our mission seemed obvious (to us, at the time). adobe.

Effective Marketing from Bob the House

Spin Sucks

He interacts with people and companies that can help spread the word about him as an “available house.” He’s taken an industry that often uses billboards and bus signs for marketing and made it the talk of the town! Effective Marketing from Bob the House So what can you learn about effective marketing from Bob the House? 1) There are no boring industries, only boring tactics. Effective

7 Roadblocks to Digital Marketing Transformation

Convince & Convert

Image via The marketing industry is advancing at an unprecedented rate, creating seemingly insurmountable gaps in marketing talent, technology, and strategy. The marketing talent pool is underprepared, the marketing mix is evolving, and the matrix of technology providers is exploding.

4 Retailer Tips for Marketing to Consumers

Convince & Convert

It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. 1. Loyalty is Key. Image via Keep It Simple.

5 Tips for Finding the Right Social Influencers for Your Brand

Convince & Convert

Bloggers who don’t post as frequently tend to have a higher rate of turnover, fewer return visitors, and less loyalty. Want to learn who the influencers are for your brand or industry? Digital Marketing brand trust content marketing customer loyalty digital marketing social media influencers Social Media Marketing trust Image via Relevance. Engagement. Reach.

Create the Right Goals for Your Website


Help them do that easily and you’ll gain their trust and loyalty. Content Strategy Debunking the Hype Featured Implementation Industry InsiderThis is part of a new series of posts by Carrie Hane about rethinking how you approach your website. ———-. Pageviews aren’t the goal. Your goal is the goal. Mike Powers. But that is not enough. Is it? Measurable Goals.

27 things CRM can do for you


Since CRM provides detailed information on each customer, your employees are able to effectively engage with them thereby providing quick and hassle-free service which results in customer satisfaction, leading to enhance engagement, loyalty and repeat purchase. Industry InsiderTo begin with, let’s take a look at what CRM means. So let’s get started! 1. Assists in Managing Your Data.

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Join Paul Roetzer for a Special Author Q&A Today

Spin Sucks

It’s perhaps a bit ironic then, that this young whippersnapper should write a book about how the insane pace of change within the marketing and communications industry is leaving tremendous gaps. Such as, why loyalty is so important to him. By Lindsay Bell It’s already mid-November, which means we’re this  much closer to Christmas. And he’s bang on point.

Burn your social media strategy


Stop rewarding employees or agencies for generating engagement that fails to deliver business benefit and start measuring what matters–changes in customer loyalty or consideration, positive and authentic Word of Mouth, inbound traffic that converts, quality lead acquisition and customer satisfaction. Debunking the Hype Featured Industry InsiderThen read it again. Read the rest.

Ads Worth Spreading 2013

Twist Image

People hate BAD advertising and, unfortunately, a good bulk of the work that comes out of the advertising industry is mediocre at best, and bad a lot more often than it should be. advertising industry. brand loyalty. loyalty. It is one of my favorite initiatives. TED has been working hard to acknowledge TV ads that are "ideas worth spreading." it just works.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Though 94% of corporations use social media in some way and 58% of executives acknowledge that social media is useful for lead generation and developing brand loyalty, 70% of CEOs have no presence on any social network. How big is the SEO industry? Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  But 3.1

3 Simple Gamification Ideas for Your Brand Strategy

Engaging Brand

This kind of conversion rate is unheard of in the banking industry in similar situations. Airline companies have been building brand loyalty for years by allowing their customers to earn points when they fly that will ultimately allow them to take trips for free in the future, once they've accrued enough points. brand Social Business Social Media gamification chicago tribune extraco bank banking industry brand strategists mtv cusomer + rewards gamification strategy gamification brand loyalty online learning katheryn rivasThis is a gamification strategy, and it works.

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Podcast 394 - Video Games and Gamification

Engaging Brand

Chris who works in the digital games industry and runs International Hobo , a leading creative consultancy in the field of market-oriented game design, narrative and player satisfaction services has just written a book called Imaginary Games and we discuss. The role of loyalty cards in marketing? Pod Casts anna farmery chris bateman gamification business tips brand marketing marketing podcast video gaming games industry gamers video games loyalty cards engaging brandAre video games art and why from an intellectual property point of view it is important to protect it?

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5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

Loyalty” Programs. The diamond industry has built an entire business model around that premise, and it works. Content Marketing customer experience customer service humblebrag loyalty marketing pratik dholakiya scarcity social media It’s about convincing them to want your messages, to habitually train them to trust what you have to say. And by “us,” I mean marketers. Not good.

How to Earn Revenue With Your Customer Support

Convince & Convert

Chik-Fil-A enjoys such strong customer loyalty that it pays its store operators double or triple the industry average pay and still affords to give 10% of their profits to charity. Customer Experience crm cross-selling customer experience customer loyalty customer service customer supportImage via Make Customer Care Mind-Blowing. Probably not.

Consumer Trust Is Not What You Think It Is These Days

Twist Image

Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. According to this article (and a report conducted by Accenture ) the number one factor that influences US Internet users' loyalty to brand is: "Being trustworthy with regard to safeguarding and respecting of my personal information." We promise to always keep you on the cutting edge with the most up-to-date products in the industry. brand loyalty. customer loyalty. loyalty. Some might think that it's all about price. Wait what?

The End Of Permission

Twist Image

And, with that little step, you build the relationship where loyalty, trust and credibility act as a pillar and not a beacon off in the distant on a foggy night. As a marketing professional (and someone who cares deeply about this industry), I'm hopeful that you and I can both get back to the good fight of helping these brands and individuals better understand that while spamming may be easy and building a true relationship may be more challenging, the new media is about quality, not quantity. loyalty. For years, the evolution took hold. Is the situation perfect? Hardly.

Did You Miss? 22 MUST READS of 2013


Some people might mistakenly assume I’m talking about brand loyalty alone, but the relationship is embedded before brand consideration, making loyalty an outcome. Content Strategy Featured From the Trenches Implementation Industry Insider Social, In Theory Here are the best of those. Trust me, take some time with this list – you won’t regret it. Must read.

Forget Sales Budgets.Embrace Experience Budgets

Engaging Brand

Imagine if sales had to think about growing customer experience by 5% or customer loyalty by 5%.then We keep using old methods, methods that were built for an industrial age.and applying them to a modern world.isn''t it time we got innovative about how we plan within businesses? Or should we be looking at increasing customer engagement, loyalty or experience? profit.or value.

How to Master the Art of the Upsell

Convince & Convert

One excellent example would be a referral discount (10% off a mainframe upgrade if you refer another company to use our network security services), or perhaps a brand loyalty program, where customers can earn points to apply to upgrades. This is called marketing automation, and Amazon is the pioneer of the industry. Image via highlight to tweet).

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Whatever metric you measure should be tied back to a business objective, whether it’s building loyalty (number of fans), increasing awareness ( brand mentions), customer service (social sentiment), or something else. On Facebook, see SteelMaster Buildings , a manufacturer of steel buildings for commercial and industrial use. B2B Social Media Blogging Facebook Industrial Media Twitte

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Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Is Nissan building brand loyalty ? ” The self-proclaimed gurus become tiresome, especially when there is an entire industry of them and they don’t necessarily know how to do it better than other people. Erich Marx, Nissan @emarxe. Read on for some of the highlights and tweetable moments, or listen to the full podcast. Please Support Our Sponsors. Listen Now. via MediaPost.

How to Score the Best Clients For Your Agency

Convince & Convert

In one of the most striking findings in the study, we found no statistically significant difference in industry vertical, maturity, organization size, or annual revenue among these segments , despite their dramatically different attitudes about the role of agencies in their marketing programs. Image via Agency Question #1: How Do We Find Loyal Clients? Tweet This ).

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Social Media Marketers: Time to Get Personal


Personality creates loyalty. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. The service industry is a good example of both good community management (= brand loyalty) and the opposite.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.

The Power of Personalization


And the effects of personalization expand past impulsive responses to your call-to-action; personalization can nurture and cultivate loyalty. Content Strategy From the Trenches Implementation Industry Insider This is the fifth and last post in a series provided for SocialFish by Artie Patel of See the full list here: Multichannel Marketing for Nonprofits.

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. Quinn’s argument is that major national brands and some regional brands will soon watch their final sunsets as the hunt for low prices currently outweighs old-fashioned consumer brand loyalty. Darlene Quinn knows what it’s like to be loyal to a brand name. Kmart reported a 1.6