How T-Mobile Changed The Wireless Industry For The Better
The Realtime Report
JUNE 3, 2016
How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. The cellphone company continues to grow its subscription numbers thanks in part to it being aggressive in its offerings. Binge On?
Call for Regulation In the PR Industry
MARCH 14, 2012
” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry. We can just open shop or join a company and call ourselves PR professionals. Well, Spin Sucks. Spin Sucks.
PR Industry Salary Survey Has Bad News for Women
MARCH 16, 2015
” And then I realized I was completely wrong. I don’t remember what business it was today, but I remember we were in the final negotiations with a company to close the biggest contract we’d have had at that point. The PR Industry Salary Survey. Men in our industry are paid nearly $50,000 more than the women. They also throw in some industry requirements.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. wasn’t sure what to say next.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
As the newest in the Aptify family of companies, rasa.io is focused on helping not-for-profits do their work better, more efficiently, and with greater impact. Individually, rasa.io is a startup SaaS company headquartered in New Orleans. rasa.io was designed by a company that has seen hundreds of associations through their digital growing pains over the last decade.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. If public companies are doing well and start-ups are introducing new ideas and technologies that have the markets excited, that optimism and high-flying attitude can carry over to your event.
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
He has built a company that does more than marketing communications. After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. So I’ve been thinking a lot about performance-based pricing or taking a cue from the music industry. No one comes in or calls or visits or buys.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
Tweet As consumers in social media, we rarely go look for information on company websites. Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. But maybe there are in fact certain industries where we can be sure to always get an answer? Claro. KLM Airlines.
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
Quick, type in your company name in Google. Does your company show up for the first listing? If you’re company isn’t dominating the first page of Google search results for your own company name, you have an Internet visibility problem. Consider these statistics: 86% of B2B companies are using social media, compared to 82% of B2C companies. Maybe, maybe not.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results. New Report on Social Media Management From Altimeter– Reading it Will Save Your Company’s Money!
6 Accidental Ways Companies Kill Innovation
Convince & Convert
FEBRUARY 15, 2016
Companies pursue innovation with the best of intentions. The company wants to evolve; the company needs to evolve. But, well, then the company starts acting like a company again. The company returns to its status quo. I’ve seen this happen over and over, at companies I’ve worked for and companies I’ve worked with. Image via BigStockPhoto.com.
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
But does it make it right? A few years ago, I got into a debate with the CEO of one of the large PR firm/ad agency holding companies. It’s to change the perception of our industry. wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members. It happens all the time. We all need heroes and Lance is mine.
Become an Advocate (Not Just a Leader) in Your Industry
FEBRUARY 12, 2015
To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. And you’ll have the opportunity to set the tone for the future of your industry, which will give your business the inside track on future developments.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. They’ve definitely got a big hold on the technology industry. So Why Am I Surprised? Social Media
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Comment on industry news. Comment on industry trends, where it’s going, and the emerging trends. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.
Change or Die | Fast Company
Buzz Marketing for Technology
JULY 24, 2008
Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. They started with the crisis in health care, an industry that consumes an astonishing $1.8 CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Energy Efficient Servers See how HP Energy Efficient Servers can help your company save energy.
What “Industry Presence” is — and Why It Matters to Online Visibility
APRIL 26, 2016
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations.
[infographic] Industrialized vs Humanized Companies
Convince & Convert
AUGUST 28, 2012
These “Best Practices” were developed as we industrialized America and overlaid the same assembly line thinking to how we treat employees, customers and the community. Park Howell opened his sustainable marketing firm in Phoenix, AZ, in 1995, and uses the power of storytelling to ignite the growth of people, products, companies and causes that dare to make the world a better place.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.. And that stuff is bogus because general accounting principles don’t value a company based on brand awareness (unless you’re Coca-Cola). It’s our own fault, really. Ask questions.
5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
I am optimistic about the next phase of storytelling bringing the industry to a better place—although I do have a bone to pick with how some organizations knowingly (or unwittingly) get in their own way. Here Here are five things companies do that can impede storytelling success. It’s hard to watch when companies are so close to a beautiful story, and then this happens!
Why Most Companies Can’t Yet Handle Great Marketing Technology
Convince & Convert
MARCH 29, 2016
The combination of speakers was especially well handled, with a combination of Adobe personnel, partners and industry types, and celebs (including George Clooney, Abby Wambach, Donny Osmond, and Thomas Middleditch – star of the HBO show Silicon Valley). Image via Unsplash. The more things change, the more they stay the same. They paid me to cover the event as an insider. Drive thrus.
When Service Design Meets the Connected Company
MAY 8, 2014
You know how I love anything by Dave Gray , author of the Connected Company. When service design meets the connected company from Dave Gray. Leap: Dave Gray Wants to Help You Connect with His New Book, The Connected Company. MUST WATCH] The Connected Company. You: Dave Gray’s.connected company. Webcast: The Connected Company – Sep 27 2012.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
Even Twitter employees themselves took a muted tone when discussing the move; Sachin Agarwal, product manager for DMs, was paraphrased as saying the company’s private messaging “functioned best as a kind of backchannel for Twitter: a place to take discussion of tweets, or the people tweeting them, to a private place.”. Some analysts believe private messaging could soon overtake social in worldwide adoption, and major social media companies are taking this threat seriously. In the U.S., In Brazil, for instance, 90 percent of the population uses these apps regularly.
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in. Here are 3 important trends. 1. Rising User Acquisition Cost.
How can using social media as an employee help my company?
DECEMBER 14, 2011
You’re happy in your company, so why build a personal brand through social media? Here are just a few reasons building your personal brand can support the goals of your company in any industry. What industry is your company in? Make your company look good. Your company has the best and brightest in the industry right? Recruiting.
Be the Leader In Your Industry: Blaze the Trail
AUGUST 29, 2011
But what is interesting is it likely will cripple the consumer electronics industry. The consumer electronics industry is built around copying the successful products that Apple produces. The iPad created a tablet category that didn’t exist two years ago and now every mobile company on earth is building one. Apple also is the most wealthy company in the United States.
[infographic] Industrialized vs Humanized Companies
Convince & Convert
AUGUST 28, 2012
“Life finds a way.” ” Jeff Goldblum’s character in Jurassic Park leveled this caution to the scientists resurrecting the dinosaurs about their inability to control organic evolution. That line struck me as I read Humanize: How People-Centric Organizations Succeed in a Social World by Jamie Notter and Maddie Grant. Their book explores how corporations and large organizations are trapped in antiquated management practices that are more than 100 years old. These “Best Practices”.
Industry Spam Rings Plague Google Local, Cause Problems
JULY 30, 2014
Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings. To combat the industry spam rings, Google is doing several things. Lawncare.
The New Kind of Customer Loyalty Your Company Needs
Convince & Convert
APRIL 6, 2016
Brands like Amazon and Starbucks continue to be industry leaders because their strategy prioritizes constant innovation into digital tools that improve the customer experience. For more insights into how leading companies are leveraging data and technology to engage customers, download the whitepaper The Engagement Stack. Image via Unsplash. highlight to tweet).
5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)
OCTOBER 22, 2014
Here are 5 quick tips that you can easily implement today to get your company dominating on social media (if you want even more tips, check out our book with over 80+ pages of social media advice for social good companies )… Hint: All of these 5 tips are things you can do on your own (without the need to hire additional staff/contractors) in just a few minutes a day!
Is the Financial Services Industry Poised for Market Disruption?
AUGUST 17, 2015
If the financial services industry is to keep up, it needs to: embrace and acquiesce to the new customer mindset. Technology is enabling a greater awareness of how companies are servicing customer demands. Digital is Turning the Industry on its Head. come from the financial industry. Silos separate people within a company. This industry understands data.
Why Blogging is Like the Oil Industry
APRIL 10, 2014
If we equate social marketing to the oil industry then we demonstrate how blogging can help you reach people BUT it doesn''t guarantee striking oil. Think about the oil industry and relate it to social marketing. Platforms are a means not the aim of oil companies. Blogging is an undervalued tool yet it is also overvalued in terms of expectations. What do I mean? However.
Media companies and losing talent
The Way of the Web
JANUARY 1, 2012
And related to that was Neil Perkin, with a typically insightful post asking ‘Why big companies get rid of talented people?’ To quote: Despite talking a good game, many large organisations remain relatively poor at moving talent around the company. So companies take the easy option. How big media companies can keep talented people. 1. Freedom.
Toyota Comeback: What’s Helped to Turn This Company Around
FEBRUARY 13, 2015
From 2009 to 2011, Toyota faced one of the company’s largest scares in history. Four years later, almost everyone is back where they were before — praising the company for being one of the most innovative companies in the world. Part of the reason is the amount of competition from other companies and cheaper gas prices, which may or may not stick around.
Business risks from and for the insurance industry
JANUARY 20, 2015
Insurance companies struggle with the rapid pace of change within an increasingly demanding and digital market and customer context. Although the impact of such changes is big and leading to digital transformations in the industry, the […].
Content Development for B2B Companies
JULY 7, 2011
Industry trends? But content for B2B companies can no longer be ignored. believe we’ll all become media companies, at some point, and the faster you learn what types of content are valuable to your audiences, the better. Content Development for B2B Companies originally appeared on Spin Sucks on July 7, 2011. You guys listened so well last week. It’s OK.
The (Wrong) Image of the PR Industry
JANUARY 10, 2011
Titled “ Public Relations: Rise of the Image Man , it’s a story that is a must-read if you are in the communication industry. I’m about to give you a Cliff’s Notes version (and my opinion), but please take 20 minutes later this week and read the full article. wonder how many books I have about the industry that have the word “spin in the title?
15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013
DECEMBER 5, 2012
Then there was the initial public offering on May 17, 2012 where the company was valued at $104 billion. Join relevant Facebook Groups relating to your industry and contribute something of value to the community. Do you have a white paper or resource they might find useful? Digital Marketing business company engagement Facebook increase Samantha Collier small Social Media strategy
How (and Why) to Map Your Company’s Digital Landscape
MARCH 30, 2012
With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages.
How To Improve Visibility, Communication & Accountability of Social Media Within Your Company
JULY 10, 2012
Do you want to improve visibility, communication and accountability of social media within your company? Depending on the size of your company, your broader team might be the entire company; a key group of stakeholders with whom you’re currently working on projects or a social media council. Really. That’s the magic pill. Improving Visibility. ” type email.
Is The Financial Industry Pointing Us To The Future Of Technology?
MAY 2, 2016
60 Minutes had a big feature on FinTech last night: 60 Minutes - Shaking Up The Financial Industry. Since then, he has written countless bestselling books and advises the world's biggest companies and governments on our digital world. financial industry. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. morning show. This week we discussed: . billion. banking.