Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Facebook fan pages are much the same thing. Fans may “like” the page, but what good is it really doing the company or its customers? How much is that Facebook Fan worth anyway? But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Sprout Social

MARCH 30, 2021

Using Sprout Social’s Listening tool , they were able to set up a simple Topic query with “leg day” as the main keyword and Twitter, Facebook and Instagram as the networks of choice. The company viewed social media as a massive, unorganized focus group. . — Jordannn (@lockha12) August 15, 2018.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

JUNE 28, 2023

Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Laurel Papworth

FEBRUARY 19, 2013

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

Research 107

Research Nielsen Sentiment Facebook 107

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing 62

Marketing Survey Skills How To 62

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. It’s a highly targeted, nearly free focus group. Click To Tweet.

Social Media 155

Social Media Strategy Content Template 155

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

Social Media 165

Social Media Strategy Template Templates 165

Mindjumpers

MARCH 28, 2011

Tweet UX Masterclass is a conference that is going to be held in Copenhagen March 31 st – April 1 st , 2011, and SnitkerGroup , the Danish partner of the UXalliance working with usability, is the company hosting this global conference. This means that companies test their ideas among the users in order to optimize the experience and revenues.

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Conference iPad Mobile Focus Group 238

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Companies like Further , implementing technology and know-how, can be enlisted to help facilitate this. Use Online Market Research.

How To 114

How To Survey Content management systems Patterns 114

Sprout Social

JUNE 12, 2016

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger.

Social Media 40

Social Media News Twitter Focus Group 40

agora pulse

DECEMBER 28, 2017

Social listening differs from standard social media monitoring in that it goes beyond “owned” conversation (such as on your Facebook business page) to learning from the “earned” conversation (across the full spectrum of public social media). Think of social media like one giant focus group.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. TV still reigns supreme when it comes to raising brand awareness, with 58% of consumers learning about brands and companies through TV advertising.

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback. What power!

Tools 94

Tools Sentiment How To Team 94

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. It appears to us that companies that make million-dollar decisions on this kind of “static” data are doing themselves a disservice.

Data 222

Data Sample Samples Survey 222

Kikolani

JUNE 27, 2013

This is Youtility , and, quite simply, companies that practice it are followed, subscribed to, bookmarked, and kept on the home screen of mobile devices. Companies that don’t… aren’t. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Youtility is marketing upside down.

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

JULY 2, 2014

Companies think they know who they are and how they stand in consumers’ minds, but often, the message they’re sending is completely different. Here are six ways to keep your brand in check and portray your company authentically: 1. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 144

Brands Survey Construction Comparison 144

Convince & Convert

APRIL 23, 2015

They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Consider this a mini focus group to power a broader campaign or piece of content.

Communities 60

Communities Meme How To Focus Group 60

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Share this on Facebook.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. Share this on Facebook.

Social Media 191

Social Media Research ROI Technorati 191

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Sprout Social

MARCH 7, 2022

Facebook Brand Survey Tests. With Facebook, you can use the Experiments tool to run a brand survey test. Like LinkedIn, these surveys reach a test and control group to calculate the impact a Facebook ad has on brand awareness and perception. Think of it as a real-time focus group that provides honest, unfiltered feedback.

Survey 93

Survey Brands Sentiment Template 93

Webbiquity SMM

JUNE 20, 2011

Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. Google “Facebook spam&# and you’ll get 246 million results.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Pam Moore

JULY 11, 2018

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Facebook should fit into your business. Do NOT spend the next year fitting your business into Facebook. Talk to them and inspire them after the Facebook like, not just before.

Apple 139

Apple Brands Tips Consultant 139

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

NOVEMBER 17, 2016

Scroll through Facebook’s News Feed. What if your company could insert itself into this routine? Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. Grab a cup of coffee.

Survey 60

Survey Education How To Hotels 60

Kikolani

MAY 31, 2012

Even today, if you asked most companies why they’re using social media, they won’t be able to give you a straight answer. For example, BlogcastFM runs a focus group on their Google+ page , while SEOmoz creates unique video content that you can’t find anywhere else. Stop Guessing and Use Facebook Insights.

Blogger 141

Blogger Social Media Tips ROI 141

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

Pam Moore

APRIL 1, 2020

Why should they talk to you, listen to you, tweet you, like your Facebook page, follow you or give a rip that your business exists on this planet? Facebook should fit into your business. Do NOT spend the next year fitting your business into Facebook. Talk to them and inspire them after the Facebook like, not just before.

Apple 78

Apple Brands Tips Consultant 78

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Post options to consider on your company Facebook page, and ask your fans which design resonates with them.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. Facebook and Instagram allow you to adjust your newsfeed settings from algorithmic to chronological. You will be prompted to add the email address at the time of purchase.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. Facilitate focus groups or interviews with employees. Here’s how.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

APRIL 9, 2015

Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In the globalized village, social media is Earth’s biggest focus group. People post their emotions, thoughts, and opinions.

Data 60

Data Analysis Banking Analytics 60

Oktopost

OCTOBER 28, 2019

If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand. Join Groups. Search for groups related to your industry and area of expertise, then join them. Track Your Mentions.

B2B 69

B2B Brands Tips Notification 69