4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1. What do they like? You’ll be forgiven if you.
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Takeaway. Business & Marketing
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. Responding to everyone is just not possible.
Mad Men, Pancake Syrup, and Analytics
MAY 2, 2012
The brand had a pancake mix widely available, and its brand recognition led many people to claim during the focus group that they’d recently purchased Aunt Jemima syrup. Surveys and focus groups are still an important part of creative research. Granted all of these things and more can be done—and are still done—in the traditional focus group.
Making the Leap: Why Companies Struggle with Social Media
AUGUST 24, 2010
How many people at your company are trained, equipped and empowered to talk to customers? If your organization is large, chances are the percentage of customer-facing people is smaller. How many customers does your company have? How about potential customers? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.
Monitoring Your Company’s Brand Online with MutualMind
MAY 26, 2010
Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. If you’re looking for a way to find out what people really think of your company, MutualMind , has all the tools you need to do just that. Subscribe to the comments for this post?
67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites
The Realtime Report
OCTOBER 1, 2012
76% want to be able to find a company’s location or operating hours. 61% want to click a button to call a company. 54% want the ability to send an email to the company. adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). What happens when they do?
Actionable Data is Better than Big Data (And Learning Trumps Both)
FEBRUARY 27, 2013
” Everyone agreed with that, and associations certainly have lots of data about their members, but I’m concerned that too many associations just don’t know what to do with it. I was discussing this the other day at lunch with Mark Tobias of the tech company, Pantheon. We’re good at focus groups that generate tiered sponsorship packages.
Social Business Intelligence: Wisdom from the Outside-In
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. In both cases, the information rendered is faulty.
What Does Salesforce-Radian6 Deal Mean for Everyone Else?
MARCH 30, 2011
Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? A few thoughts for discussion: Radian6 just took a big step toward solidifying its position as the standard. Radian6 was already the company most likely to be mentioned in any discussion of social media monitoring (note the careful use of the term). Social business software companies Jive and Lithium have picked up their own listening platforms.
What Makes a Business Social?
MARCH 12, 2013
You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. But the exponential growth experienced by companies large and miniscule using social media can’t be denied. It used to be all businesses were social. All of these are social activities too.
8 strategies for Pinterest for business
JUNE 11, 2012
Take The Mother Company for example. If people like what you say they’ll come to you for more focused information for their business. 6. Use Pinterest as a focus group. They have several boards focused around design, colors and landscaping. Pinterest has become a running joke to many. It’s not about you. Be subtle. Best example? Oreck on Pinterest. Win win.
What is Market Research?
OCTOBER 18, 2014
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Focus Groups.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. How can companies best use LinkedIn as a marketing platform? Lessons from HubSpot’s LinkedIn Company Page by Business Insider. ’”.
Social Media News: Twitter Insiders & Facebook 360
JUNE 12, 2016
This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible. This week, two major social networks launched some exciting new features. Introducing Twitter Insiders. Why It Matters:
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
Twitter is working with consultancy CSpace on the initiative, and Proctor said consultants from CSpace “specialize in fostering collaboration between companies and their customers.”. Consultants design custom studies, recruit from specified user groups and report data on behalf of agencies and their clients. and U.K. and the U.K. and socio-economic backgrounds.
Is Your CEO on Facebook Live?
JUNE 16, 2016
The social network added that it now has nearly 100 global business leaders across industries, regions, and enterprise sized organizations using Facebook as a communications channel, and it offered the following statistics: More than 150 million Facebook users are connected to brands from the top 50 companies in the Fortune 500. It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Facebook reaches 45 million people per day with business news. 670 million Facebook users are connected to news pages. Richard Edelman , Edelman.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. You might want to say this out loud: “Companies just now, are starting to actually care and do something about me, the customer.” For the longest time, companies just pushed out what they thought the customer needed and wanted. Did you?
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
When they have something to say about a product, they’re not just saying it to the company that sold it to them, they’re talking to each other , at an exponential rate. So optimizing company websites for mobile is a no-brainer. Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Brand Credibility.
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits.
A Business Pivot: What You Need to Know
APRIL 7, 2015
Making a pivot may be almost unheard of, unless you’re a 20-something with a technology company and the first iteration doesn’t work. You can hold informal meetings, do formalized focus groups or even use a site such as Digsite to help you gain information about the processes that still work and those that need to be invented. By Gini Dietrich. And so on and so on.
Community Manager Appreciation Day: 5 Must-Reads
JANUARY 23, 2012
By Jeremiah Owyang It’s the third annual Community Manager Appreciation Day (every fourth Monday of Jan) and I’d like to salute the folks working on the front lines at companies big and small leading the charge. These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
They’re on the front lines of your social media and digital channels each and every day as the voice of the company. Tasked with driving engagement while ensuring fans have a good experience with your company, they see it all—the good, the bad, the ugly. Consider this a mini focus group to power a broader campaign or piece of content. Include a visual or video response.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
You’ve tested a few things, you’ve created benchmarks, you have a dashboard that gives you the business information you need to understand whether or not your program is reaching company goals, and you have confidence about what works and what doesn’t. How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products?
An Introduction to Social Media for Business
AUGUST 23, 2016
Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. 78% of companies now say they have dedicated social media teams. Social Media for Business by the Numbers. sponsored.
Realignment #3: From Passive Knowledge to Collaborative Discovery
JULY 31, 2015
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside. This has become the association’s fastest growing program. Read Read case in this free white paper.
How To Gain Consumer Insights That Boost Your Marketing Results
OCTOBER 29, 2014
company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. The company that does not have its finger on its consumers’ collective pulse may be in danger of falling behind more astute competitors. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. The drive to gain consumer insights cannot be an occasional endeavor.
Touchpoint and Customer Experience Mapping Made Easy
DECEMBER 10, 2012
For the record: I am in no way related to the company just as I was in no way related to Spredfast when they started and I advised you to watch them too. Again, I strongly advise you to give it a go if you want to – and you should – focus more on the customer experience and on different touchpoints. Example of retention stage touchpoints “This is the age of the customer”.
How to Make Social Advocacy Part of Your Employees’ Daily Routine
Convince & Convert
NOVEMBER 17, 2016
What if your company could insert itself into this routine? These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience. Image via Unsplash. Respond to emails.
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
OCTOBER 6, 2014
While companies today might agree that consumer insights are a good thing, there are varying levels of opinions about just what these insights should be and how to use them. Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey. Traditionally, a company might develop a product and then spend millions of dollars on mass marketing to push it out to consumers. Related articles.
6 Reasons Social Media Sucks, But You Need to Use It Anyway
JUNE 20, 2011
Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours. 3. And 93% of business buyers believe all companies should have a social media presence. 3. Image credit: Spin Sucks. No question.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. great example of a company that did just that is Coca-Cola. Image via BigStockPhoto.com.
Our Hamilton public engagement campaign turns PR disaster
JANUARY 19, 2013
By Wednesday the City of Hamilton released a statement saying it had ordered Dialogue Partners to temporarily take down the website it had set up “due to some offensive and inaccurate content.” It was also revealed that Dialogue Partners was the only company that had tendered for the project. “We specialize in civic engagement situations of high emotion, conflict or controversy.” Conflict.
Eight Conversations Your Customers Want to Have With Your Brand
Social Media Strategery
APRIL 14, 2013
Over the last ten years, I’ve talked with hundreds of clients who have some amazing stories about how their organization/brand/company began and how it got to where it is today. Why do you think virtual tours of company offices are so popular? A brand’s customers represent some of their best resources, yet most brands leave them on the bench. Your history. Too niche?
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. 3. Smart companies are providing social media support options and actively monitoring social media networks for brand and product name mentions. People want to buy from companies that are smart, helpful and responsive.
What’s Next for Social Data Intelligence
Convince & Convert
APRIL 9, 2015
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data. In the globalized village, social media is Earth’s biggest focus group. We slice and dice it, giving unprecedented levels of insight that directly affect company strategy.
34 (of the) Best Google+ Tips, Tactics and Guides of 2011
FEBRUARY 23, 2012
Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”).
The digital marketing trends & ideas to take into 2017, and beyond
DECEMBER 19, 2016
Chances are, there are smaller influencers or groups who have far more clout in your area. Whereas, when we were in Zambia, where it’s quite fashion focused, we sent the video to fashionistas, fashion bloggers and retail stores.”. Social needs to be a cross-company resource. Not business leaders themselves who have a company to run.”. Rethink how you reach out.
Google+ for Apps - the Perfect Competition for Yammer and SalesForce Chatter
Stay N' Alive
NOVEMBER 5, 2011
That company is Google, and believe it or not, their latest announcement of integration of Google+ with Google Apps puts them right, square in the middle of this competition for business collaboration, and it's a powerful one! Now, on top of your other Circles you can go back and click on just your company's circle and view just the updates from other employees in your organization. Or, view your main stream and you'll see updates from just your company, mixed in with the updates from your other friends on Google+. For a company this can be very useful. Hangouts.
Social Media Is CRM
Social Media Network Marketing
OCTOBER 15, 2010
Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Social CRM also allows a company to track - and interact with - those who are vocal in their displeasure with a given product, service or brand.