Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 91

Tools Sentiment How To Team 91

Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fans may “like” the page, but what good is it really doing the company or its customers? Are your competitors treating your fans in ways that provide an edge over your company? But only 0.2

Brands 275

Brands Repository Analysis Sentiment 275

Oktopost

SEPTEMBER 21, 2020

Another person is making negative comments about your company. It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

Social Media 93

Social Media Focus Group Aggregator Research 93

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Focus Groups: Conduct focus group discussions with a representative sample of your target audience.

Marketing 62

Marketing Survey Skills How To 62

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think about it: Every day, people turn to social to rant and rave about the companies they love (and the ones they wish would do better). Most notably, ongoing sentiment tracking.

Survey 90

Survey Brands Sentiment Template 90

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. In this case, Olive & June is a nail polish and accessories company. Have you ever been sent a “how did we do?”

Data 122

Data Survey How To Review 122

Sprout Social

OCTOBER 8, 2020

The topics are meant to be relevant to your company in the hopes of being part of your content marketing strategy. Somewhere along the product development process, there was a point where the company checked if the product would solve their current or target customers’ issues. For fresh ideas, go no further than your own company.

Content 144

Content Meeting Process Sentiment 144

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Socialized

JANUARY 21, 2010

The Pizza Turnaround video, which was produced by Domino’s, features Domino’s employees, including its head chefs, and some of the company’s marketing executives, admitting outright that the pizza sucks. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Hootsuite

JUNE 28, 2023

Add Hootsuite Insights , powered by Brandwatch, for advanced social listening capabilities, including sentiment analysis, deep competitive intelligence, and AI tools to identify new opportunities. Try for free Ready for the next level? No easy feat.) It’s a direct line to your most valuable customers.

HootSuite 120

HootSuite URL Analytics Forums 120

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. The handles of any key people in your company (CEOs, spokespeople etc.).

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Net-Savvy Executive

JUNE 8, 2012

When people ask about sentiment , opinion , and complaints , they're asking about content. That was the mindset in 2006 when I started looking for companies that worked with social media data. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis.

Data 82

Data Social Media Content Analysis 82

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Net-Savvy Executive

MARCH 30, 2011

Blogging about the day's big news is sort of obvious, so I'll focus on the question I haven't seen raised yet: what does the Radian6 acquisition mean to the other companies in social media analysis ? Social business software companies Jive and Lithium have picked up their own listening platforms.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Sprout Social

DECEMBER 5, 2022

But it can be huge for your reputation—responsiveness leads to a more favorable view of your company. Social media is an always-on focus group. And social media crowdsourcing —or turning to social for audience opinions, ideas and sentiment—is a powerful way to improve your content, products and your business as a whole.

Social Media 139

Social Media Crowdsourcing Privacy Comparison 139

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Hootsuite

MAY 16, 2023

Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers. Your organization’s online reputation is built on the references people make about your company. The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Kikolani

JANUARY 26, 2010

Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs. Most natural links generally are linked to your website or company name. Landing Pages – sending clients to unique landing pages depending on source.

ROI 114

ROI SEO Social Media Tips 114

Sprout Social

MARCH 16, 2023

On the other hand, you might still be furious at the furniture company that delivered the wrong items to your home and refused to refund you. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. And they’re not alone.

Metrics 99

Metrics Social Media Sentiment Airlines 99

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Here’s how to automate Google reviews in three simple steps: Find the right app Do your research and pick an app that offers all the necessary features, like AI-powered replies, sentiment analysis and smart alerts. Want to try it for yourself?

Review 83

Review Google Brands Sentiment 83

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 62

Social Media Social CRM Reputation Widget 62

Sprout Social

MARCH 15, 2022

In the past, smaller companies didn’t usually have to concern themselves with creating a comprehensive brand reputation management strategy. Because of this, companies of all sizes need brand reputation management strategies designed to address issues big and small. Social media is the world’s largest focus group.

Reputation 120

Reputation Brands How To Review 120

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). Track conversations around your brand Social is like a 24/7 focus group. How does analyzing social media data work?

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

JANUARY 20, 2021

Market research helps companies to: Understand and build B2B buyer personas. Getting recommendations from people in similar companies, roles and industries naturally sparks buyers’ confidence and interest in a product or service. Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group.

B2B 111

B2B Research Sentiment Marketing 111

Sprout Social

JUNE 12, 2023

Use surveys, interviews and focus groups to collect feedback. Here are the key elements to add for each customer experience journey map you create: Journey Stage: Break down the customer’s interaction with your company into distinct stages like awareness, consideration, purchase, use and loyalty. So, listen actively.

Strategy 131

Strategy How To Metrics Loyalty 131

Hootsuite

APRIL 11, 2022

One of the first companies to adopt retail bots for ecommerce at scale was Domino’s Pizza UK. With that many new sales, the company had to serve a lot more customer service inquiries, too. Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. Source: Fody Foods.

Retail 97

Retail FAQ How To Survey 97

Sprout Social

JANUARY 30, 2023

Two-thirds of consumers who feel that a company cares about their emotional state are more likely to be repeat customers. One company that understands this is Quest Nutrition, an energy bar brand. How to become a customer-centric company on social Feeling inspired to strengthen your customer-centric culture after seeing those examples?

Examples 112

Examples Brands How To Aggregator 112

Sprout Social

DECEMBER 21, 2023

With Sprout, you can also use sentiment analysis to compare how people feel about your brand and products vs. your competitors’. For example, hiring an outside company to survey your target market. If you want to try social listening for product analysis, competitor analysis and deeper social media insights, reach out to us for a demo.

Analysis 103

Analysis Products How To Price 103

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. At the end of the day, this group of people will drive results and progress for your brand. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro.

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Cultural moments generate a huge amount of messages across social. Brands who got cultural advertising right.

Brands 112

Brands Meme How To Advertising 112