Trending Sources

Multi-Company Groups Being Tested in Facebook at Work

SocialTimes Facebook

Facebook is testing a multi-company groups feature within its Facebook at Work  offering for businesses. Reader Geoffrey Moffett  of Triovia  shared the screenshot and video below with SocialTimes, adding that Facebook will begin charging businesses $3 per active member for Facebook at Work in December.

Media Companies’ Reach Per Facebook Post Plummeting in 2016 (Study)

SocialTimes Facebook

Facebook has introduced several features and initiatives aimed at boosting the presence of media companies  on the social network, so why are those media companies seeing their reach per post nosediving? However, that strategy proved unsuccessful, as those media companies’ pages saw average reach per post sink, dropping by 42 percent in May compared with January.

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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. 

77% Of Company Mentions On Social Media Are Neutral

The Realtime Report

Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. Analyzing more than 1 billion global company mentions, realtime monitoring app mention  found that 77% of company mentions were in fact neutral ( eMarketer ). Nearly one in five (18%) of mentions were positive, and a mere 6% were negative.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work –at an event in London  Monday. Reports about Facebook at Work began surfacing as early as November 2014 ( here  and here ), and the social network officially announced in January 2015  that it was testing the product with pilot companies.

Why Doesn’t Your Company Have a Social Media Voice Document?


Well, why not? A few years ago, I think you could have gotten away with keeping the company ‘voice’ safely locked away in a few choice individuals’ minds at your company. Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. Facebook : Tag all relevant company mentions.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from  Jeff Bullas  and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas. Be yourself even if it is a company blog. Enjoy! Ask your readers what they want you to write about.

10 Social Lessons for B2B Companies

Simply Measured

Here are ten social lessons for forward-thinking B2B companies. 1. Every company and audience is unique. Being present on Facebook, Google+, Instagram, LinkedIn, and Twitter may not be the best strategy for every company. If you notice developers are active on Twitter, as opposed to Facebook, adapt your strategy and focus on Twitter. Get Blogging. Get Creative.

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Facebook, a Company without a Vision

Geoff Livingston

Facebook quietly retreated from its passive sharing model two weeks ago representing a departure from its current vision. Frictionless sharing applications share every read or view of a site, whether or not the person is on Facebook. Without a viable vision, one must wonder what the future holds for Facebook? And Facebook is experiencing a significant decline in desktop usage.

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#. You’re focusing only on Facebook and Twitter. You have a lack of cadence. Your design is outdated.

10 Great Posts about #LinkedIn Company Pages

Koka Sexton

If your customers use LinkedIn (Which I’m sure they do) then you should have a LinkedIn company page. As a B2B marketer having a polished company page can make you stand out from the rest of the companies you’re up against, it also gives your customers a place to engage with your brand. Create a  LinkedIn Company Page. How to Use  LinkedIn Company Pages.

15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

Shift Digital

2013 is quickly approaching which means it’s time to reevaluate your social media endeavors including your Facebook Page engagement strategy.   So whip out your pens, pencils and tablets and let’s start making some plans for next year on how to increase Facebook engagement! In 2012, we’ve seen a number of updates and changes at Facebook. Get involved. 9. Come

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. This task is usually taken on by someone in the marketing department or a person whose sole position is dedicated to Facebook , Twitter , Google +, LinkedIn , and more.

84% Say Company Leaders on Social Media Provide A Competitive Edge

The Realtime Report

Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. Respondents were also asked how company leaders are performing on social media. only 4% think that a leader?s

Facebook Generates Business for Companies That Use It! [Infographic]


Tweet When we discuss the ROI on Facebook, we often come across different opinions about it. While a lot of businesses focus on building sustainable relationships and creating buzz through Facebook, a lot of them want to generate direct revenue from it. found it really interesting that a lot of companies designed their Facebook page, before their website. Infographic].

How Companies May Pay You to Use Facebook

Ari Herzog

The above screenshot is taken from one of my Facebook friend’s walls. I saw it on my news feed among other friends’ updates of this and that that they wanted to share with me. Clicking the link, I learned about sponsored stories and how companies and brands can choose to pay select Facebook users for the privilege of sharing that brand page with their friends.

Can Facebook Communities Replace Company Websites?


Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Of course, as long as the Facebook page is managed properly –. For one, effort should be taken to make the Facebook page effective as a community tool. Blog community Facebook statistics websitesProbably.

Are Social Media Companies Overvalued? [Infographic]


Are we experiencing a tech bubble in shares of social media companies? Facebook’s valuation is now $75 billion, prompting litigants to come out of the woodwork claiming that Mark Zuckerberg promised them a part of the company back when he lived in a dorm at Harvard. The company is projected to be worth $100 billion by the time it goes public in 2012. billion.

9 Productivity Tools I Use to Run My Company

Convince & Convert

that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway. Plus, the company has a remarkable blog of their own , and the team at Buffer is widely recognized as leading the charge toward business transparency world-wide. Facebook, Twitter, G+, Instagram graphics + a lot more. Teamwork Like Basecamp, but better (for us).

New Research Shows How Fast Companies Have to Be in Social Media

Convince & Convert

This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. Facebook is Far More Important for Customer Service Than Twitter. But according to our study, this Twitter-centric model of social media customer service may be misplaced: 71% of social media complaints are logged on Facebook – 17% on Twitter.

Twitter for companies

Sherrilynne Starkie

Twitter for companies infographic. PLEASE LIKE  MY FACEBOOK PAGE. This is a cool info graphic with some interesting statistics about Twitter and how French businesses use it. Related posts: Pinterest for business. The social customer. Wikipedia rules the waves. Click here to start to receive my newsletter. Related articles. Twitter Engagement Cheat Sheet [Infographic].

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?

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Using Facebook Hashtags for Your #FacebookMarketing


When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. Since Facebook hashtags are still in their infancy, setting a trend and getting your name out now is important. workingfromhome?

Social Responsiveness: Norway Takes the Gold, U.S. Companies Are…Last

The Realtime Report

Companies in Norway respond to 87% of all customer questions posted to brand Facebook pages, taking the gold in the “ socially devoted ” rankings based on data collected by social media measurement firm Socialbakers. Companies in the UK, Italy, Australia, France, Colombia and Indonesia all have response rates in the low- to mid-40′s. What gives?

Content Development for B2B Companies

Spin Sucks

It’s Facebook question of the week time (clap, clap, clap)! Are you ready for this week’s Facebook question? Sean McGinnis responded to Tom on the Facebook wall, after he asked the question, and a short discussion was had. But content for B2B companies can no longer be ignored. You guys listened so well last week. It’s OK. Head over there now. Hurry!

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

Companies’ Use of Content Marketing Is On the Rise [infographic]


Tweet More companies are moving their marketing efforts online and seeking to expand their reach in the web sphere. Instead of using only traditional marketing, content marketing has become popular at the same time as it has taken on a great role within companies. Social Media companies content content marketing context Facebook Infographic Marketo Twitter

7 Ways to Raise Facebook Engagement [Infographic]


Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. When Fan Pages launched in 2007, anyone could set up a page for their company and begin acquiring fans so they could post unlimited promotional content to their news feeds. Facebook is not your friend.

For Social Success: Think As A Media Company


Brands need to “think as a media company” and improve their editorial skills in order to create shareworthy stories that are valuable for the community members. Similar Posts: Facebook Is Global, But Social Is Local. Community Management Content Marketing Engagement Facebook Marketing & Communication Social Media The Social Newsroom content marketing conversation touch points

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Years ago we’d get news from our companies via beautifully printed “magazines” with articles about the company, news, upcoming events and possibly an employee highlight.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

You Are Now Allowed to Use Facebook at Work

Spin Sucks

What company is in the news every month for a few months now? It’s Facebook. Well, Facebook is in the news again, with several changes they are bringing in the coming months. But one of the most interesting moves since launching long-form content and notes is a new app called Facebook at Work. What is Facebook at Work? Why is Facebook at Work Important?

Facebook at Work Launching ‘in the Next Few Weeks’

SocialTimes Facebook

Facebook at Work  may be coming to a workplace near you in the next few weeks. The Information  reported the impending launch of Facebook at Work—which was initially announced in January 2015 –and Facebook confirmed the news to Josh Constine  of TechCrunch. Readers: Would you like to see your company launch Facebook at Work?

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. Facebook / LinkedIn / Google Plus metrics (i.e. Find relevant groups on Facebook and LinkedIn. But “use” and “success” are two different things.

Facebook Plans Major Campaign to Promote Facebook Live (Report)

SocialTimes Facebook

Facebook is planning a major campaign backing its Facebook Live  livestreaming feature, including television spots and billboards, Deepa Seetharaman  of The Wall Street Journal  reported. According to Seetharaman, the social network’s in-house ad studio, The Factory , created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.

Branding Your Company LinkedIn Page

The Social Media Incubator

One of the things you want to make sure you do right with a company page, is the branding and voice of your page. When professionals visit your company LinkedIn page, you want them to know exactly what your company is about within the first minute of looking at your page. Make sure you utilize the LinkedIn company page banner. Let people know who you are.

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Most of us have experienced it before – introduced in meetings as “our Facebook girl” or “we’re not really sure what he does” or “you’re lucky, you get to play on Pinterest all day.” Really. That’s the magic pill.

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. Read more. ).