Waxing UnLyrical

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How to Successfully Digitize Events During COVID-19

Waxing UnLyrical

I’m well used to webinars, virtual events, virtual happy hours, virtual younameits and digital whatchamacallits , both as a participant as well as an organizer, for clients as well as my own business and educational efforts. Virtual event best practices. Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. Less is more.

Eventful 334
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5 Creative Strategies for Link Building

Waxing UnLyrical

Back when I started in SEO there was a company that would hand out free t-shirts by the hundreds at every conference and event. I know lots of companies do this but they were doing this before anyone else was. Most took pictures in their shirts and blogged about their company. Host/Sponsor a Meetup Event.

Strategy 158
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously.

Content 253
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Command Attention by Telling Your Company’s Story

Waxing UnLyrical

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities.

Chemicals 187
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Startup Weekend (India): Social Entrepreneurship in Action

Waxing UnLyrical

The event had people from across the country and even some expats who pitched their ideas, shared their vision and built teams to execute their ideas. When one of my friends introduced me to this community, I thought it would be a great event to participate in, while also getting to meet new people and entrepreneurs-to-be.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

The proliferation of new media outlets has changed everything about how companies communicate. True or not, that belief can serve a company well if it installs some best practices for empowering employee evangelists by helping them build the skill sets and gain the confidence to speak on behalf of their employer. A Reason to Speak.

Badge 175
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Successful Startup Story: Fresh and Fluffy Natural Dry Dog Shampoo

Waxing UnLyrical

That set of events put in motion the process that would create the original Fresh and Fluffy, an all natural dry dog shampoo. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered. Another had an ingredients list that was hard to read.

Startup 237