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Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327
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5 Reasons Facebook Should Continue to be Part of Your 2022 Marketing Strategy

SocMed Sean

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. Time Magazine reports that even with Zuckerberg’s loud enthusiasm of general regulations, the lack of specific provisions diminishes any impact. Facebook’s Historic User Data Runs Deep.

Facebook 130
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The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

We accept as truth Arbitron (and Nielsen) radio rankings, the number of cars that drive by a billboard, and the notion that somehow people read every page of a newspaper or magazine (and pass it along to 2.5 Social media almost always offers the advantage of complete—rather than extrapolated—data. Probably not.

Nielsen 146
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Delivering on The Promise of Artificial Intelligence

The Realtime Report

We know how we want our companies to work. The data and technology to do this are available now,” declares artificial intelligence expert Seth Earley. The answer, Earley says, lies in ontology – a consistent representation of data and data relationships that can inform and power AI technologies.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. All in all, the platform is everything you need to create a smarter targeting strategy.

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Is Amazon The Creepiest Company In The World?

Twist Image

It's still early days for this technology, but imagine the data and privacy implications here. Sure, Amazon Prime is wrapped up with "free" content (movies, TV shows, books, magazines, etc.), Yes, your Echo can now learn the many different voices in your family/office to deliver a more personalized experience. Creepy Front Door Access.

Company 61
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How Integrating SEO and Social Media Has Helped Me Grow My Site to 400K Impressions Per Month

Buffer Social

I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. I started looking at performance data to strategically decide what types of content I should be investing in.

SEO 77