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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 trend forecasting tips for retail brands. Throwaway lines from Twilight were inspiring jokes across Facebook, Instagram, Twitter and more. The internet is home to countless communities, each with its own interests and trending topics. If you dig deep enough, they can be powerful trend forecasting tools too. — Cailey ????

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How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. They are a service business.

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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%). Some platforms over-index on more than one driver; Twitter is associated with bragging, but also serves the desire for learning. Clients include: Nestle, McDonald’s, Coca-Cola, and Kellogg’s, among dozens more.

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How social media network fragmentation will impact your 2024 strategy

Sprout Social

On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Retailers go all-in on Instagram and TikTok. While the outdoor retailer and some members of their audience unplugged from core social networks, the brand knew their audience would still gamify their time spent outside.

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. As of April 21, 2020, the total Twitter conversation volume around sustainability was upwards of 41,000 messages, with conversations including #SustainableFashion growing 7% from January to February.

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The best times to post on Twitter 2022

Sprout Social

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.