How to Build a Community that Thrives
FEBRUARY 26, 2015
couple of weeks ago, I participated in the Content Marketing World Twitter chat. We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community?
Building A Real Twitter Community At #SXSW with Nestivity
MARCH 8, 2013
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter.
Riff App: Build Community and Have Fun
APRIL 8, 2015
In fact, my mom will never let me live down the fact she is the one who first told me about Twitter and I brushed her off condescendingly, “Oh silly mother, that’s stupid. No one will use that Twitter thing.” Digging into your customer stories, employee stories, community stories. The post Riff App: Build Community and Have Fun appeared first on Spin Sucks.
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Do’s and Don’ts for Community Management [Infographic]
JULY 24, 2012
Tweet It is always important to draw up guidelines for how to manage your social media channels – both for the everyday community management and if your brand changes community manager. An example could be guidelines for editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback.
Putting the “We” in Community
FEBRUARY 26, 2016
In the social space, there’s a lot of talk about “community.” We ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. But community is a funny thing; you’re either all in, or you’re out. Putting “we” in community.
Community design showcase: NTEN keeps it simple
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. 1. YES, SERIOUSLY!
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Twitter Chats: A Doorway Between You and Your Community
NOVEMBER 10, 2011
When Gini and Lisa asked me to write about Twitter chats for Spin Sucks (ok, “tweetchats,” if you must, I’m going to stick with the former, I’m old-school, whatevs), I scratched my mane. I’ve written so much about TCs in the past , I was worried about what I could share with you that wouldn’t be same old, same old. Twitter chats have come a long way since Sarah Evans dreamed up #journchat.
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. Default sharing includes: Twitter. Community. WWGD, Pg. Email.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Twitter chats). Content Marketing: a scenario. So you put it together. What gives?
Community management and content creation
FEBRUARY 11, 2013
I was part of a discussion on Twitter this morning around this post of George Snell’s.” ” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. That just shows how little respect they have for the community. Really??
10 Ways Strengthen Your Twitter Community with Commun.it
JUNE 4, 2013
Twitter is one of my favorite networks to engage upon, primarily because you don’t have to wait until someone follows you to communicate with them and updates are fast to read as well as send at only 140 characters long. Plus, there are a ton of great tools for Twitter. Who Needs a Twitter CRM Tool. Do you want to get more out of Twitter? Why I Use Commun.it.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
5 Community Management Tips on Community Manager Appreciation Day #CMAD
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR. That’s ok.
Timehop Helps You Build Community with Nostalgia
DECEMBER 18, 2014
For those of you who aren’t familiar, Timehop is an app that sends you a daily recap of what you posted on all of your connected social networks (Facebook, Twitter, Instagram, Foursquare, and now Pinterest and Flickr) on that same day during the past several years. Timehop Builds Community around Nostalgia. Why do these memories mean so much to us? The Science of Nostalgia.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Suppose you’re not obsessed with online communities like I am–you might wonder how online community can help increase member retention.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. Are you confused.
Monday Roundup: Building Your Business Community
JUNE 3, 2013
Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. Why: An inside view on what community management actually entails. Community Consultation – Offline & Online.
2013 State of Community Management Report Stresses Importance of Community Managers
JUNE 24, 2013
Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. If you want to see value from online community, you need to invest in community management. Successful community management is not a role delegated to the least experienced members of a team.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Companies of every stripe were able to inexpensively build audiences using Facebook, Twitter and beyond.
Infographic: Twitter facts
APRIL 20, 2012
Twitter is now truely mainstream; it’s not just for the cool kids anymore. Featured Headline Social Media Twitter infographic Information graphics Online Communities Social networkHere’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Content marketing is king.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Contact me for details!
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform.
How to Influence People in Online Communities
JUNE 4, 2012
would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community? code of conduct gives your community a direction and helps define its identity. Why “How to…”?
From Community to Commerce: Making the ROI Connection
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. You can also scan the highlights of this webinar on Twitter by reading the Storify below. We discussed a ton of ideas on how to capture ROI in social media!
Are you strangling your community?
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. There are many different cultural communities who use Periscope’s live streaming service. Image via Unsplash. Keep ‘em short!
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. think it is genius. G: Where is the best place to build the community?
Grow Your Twitter Following With Chats
FEBRUARY 25, 2013
Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Twitter chats (AKA Tweet Chats) are simply a group discussion that takes place on Twitter. You’re in the wrong place. Why a Tweet Chat? PR Chat.
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies
JANUARY 2, 2013
I recently left my position managing social media and online community for a large professional association. In the process of disconnecting myself from the organization’s various social media accounts, it occurred to me that I haven’t seen a lot–or anything–written about how to leave a community management position. Twitter. They should. Facebook.
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation.
How Nonprofit Pros Use Twitter
JUNE 2, 2015
————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. But what is the best way to use Twitter, without wasting valuable time? I Twitter is like looking out the window of a fast moving train.
How to Optimize Your Brand’s Twitter Presence [infographic]
DECEMBER 5, 2012
And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will tweet and RT anywhere, anytime – and they’ll expect you to be ready. In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. Just imagine that!
10 Problems Keeping Your Online Community from Being Great
JULY 31, 2014
Would love to hear more from you in the comments or on Twitter. 1. The problem: The initial inclination when building an online community is volume. And then after you reach an acceptable, beefy threshold – that’s when you start to sculpt your community. Reach out to them and tell them what you’d like to accomplish with your community efforts. pitch!