How Sprouts Farmers Market is Serving Up Social Retail Success
Convince & Convert
JUNE 27, 2014
Social Pros Podcast brand communities content strategy digital marketing humanization integrated marketing social media Social Media Marketing Social Pros Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. Dana and her team use social to make these launches as successful as they can possibly be.
Building A Real Twitter Community At #SXSW with Nestivity
MARCH 8, 2013
We’ve heard it time and time again: Twitter is a great community-building tool. And I agree, in part – there is the potential for Twitter to be a fantastic place for deep, meaningful connections and powerful communities. The Acquity Group studied the behavior of Interbrand’s 2012 Best Retail Brands and found them lacking on Twitter. Enter Nestivity.
You Need To Know: Social Media and Retail
SEPTEMBER 24, 2012
Because I am nosey – an asset in online community management – I decided to investigate further online. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So do I pop into the empty restaurant congratulating myself on finding a seat?
Helping Members and their Communities Succeed: the Future of What We Now Know as Membership
MARCH 28, 2012
The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. She could post and read about cases on this community platform; ask for advice; compare results; brainstorm on solutions; and go as deeply as she wanted into a specialized issue. Retailers also receive training, resources and support.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.
Your Brand Is A Learning Space
JUNE 26, 2015
brand is not something that sits outside of innovation, culture, traditions and creativity (all of of things that turn us from individuals into communities). Brands are now an important part of our communities and ecosystems. While this may not be pushing itself out to the masses just yet, or those who spend their time at big box retailers, it's becoming a reality. At the retail level, on a mobile application, on Facebook or on YouTube. big box retail. community. retail. retailer. How much more content does the world really need? blogging.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?
Interview with Community Manager: Will Long
Social Media Citizens
FEBRUARY 9, 2012
Will Long currently works as a Freelance Community Manager across a range of clients. You can follow Will on his blog , Twitter and LinkedIn. G: How did you build your experience as community manager? W: I started out working in PR. Initially through music then on to consumer brands such as Sony and Virgin Media. I’d always had an eye on Social Media, managing communities at uni and for other project I was involved in. Pinterest is going from strength to strength, if you’re in retail I’d head there quickly. How engaged is your community is the real gage for success.
Do Shopping Centers Have A Future?
JANUARY 31, 2013
Retail, consumerism and how we buy has changed in the past few years, like never before. If you speak to a brand that has retail as one of their primary transactional channels, they are nervous. " It's important to understand the new retail landscape. Online, we tend to shop for the things we've indentified, while retail outlets can suck consumers in by surrounding the products we went to the store for with other opportunities. We can shop online while we're still in the physical retail space. Brands and retailers are going to adapt to this. apple.
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
The badge recipient gains a feeling of accomplishment, superiority over peers who have achieved less, and a new sense of community with others who earned the badge. Community building. We talk a lot about the importance of building communities online. In a community, the members know things about each other — their interests and experience. Better crowdsourcing.
Is Your Brand Story Documentary-Worthy (Like Shopify)?
AUGUST 12, 2016
Now, Harley is the Chief Operating Officer, and he (along with Tobi Lutke - the CEO and founder - and an amazing leadership team) is trying to redefine retail. wanted to become a part of their community. retail. Tell your brand story! How often have you heard someone (usually in marketing) say this in a meeting? The reason for doing this is simple: connection. and it's working.
The E-commerce Tipping Point
APRIL 3, 2012
Do you feel that it's still a fairly nascent part of the retail experience or do you think that it has matured to the point where it's not only a proven merchandising channel, but a critical function of how people buy? He thought to himself: "this is the what retail looks like in 2012." Retail is, without question, morphing from a physical location (a shopping mall or a busy intersection of a popular city) to a state of digitization. What Amazon started is now being continued by new and fascinating online retailers like Fab. online community. retail.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Whoops.
Interview with Community Manager: Ben Martin
Social Media Citizens
MARCH 13, 2012
Ben Martin is Global Community Manager at AVG. Previously, Ben was a Communities Executive for an Online PR and Social agency called Content & Motion. Over the last six years he build his experience in managing online communities for large, multi-national brands across many different sectors. On-site communities (e.g. That’s not to say I don’t read the “thinkers”.
Where The Consumers Are
DECEMBER 20, 2011
In my first business book, Six Pixels of Separation , I recount the story of a friend who was looking to launch a retail endeavor. The risk associated with a retail location - where you're beholden to issues like foot traffic and weather - seems so unpredictable when compared to the online world. He doesn't have stress over union strikes and other anomalies that can impact a retail store (like construction or even if the stadium decides to move). Since when was a business not about being a true value to the community that it serves? community. retail.
Building Community: It’s More than Engagement
SEPTEMBER 9, 2013
See what you think of this, from the online retailer perspective. Nice little deck from Jason Falls of CafePress. think the lessons are spot on. Etail East – Jason Falls presentation – 2013 from Jason Falls. ————— ( photo credit ). Case Study From the Trenches Implementation
Visual Analytics: Find Your Brand’s Visual Influencers
MAY 26, 2016
For each dollar spent on your influencer program, you will generate an average $6.95 in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ). These people have smaller communities (typically just under 10,000 followers, but they can be bigger) but have developed a very focused following that can be swayed by personalized marketing campaigns.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. If that’s just the scenario on mobile retail sites, just think about all of the e-commerce sites and brands that rely on the Internet to drive traffic, click throughs, newsletter sign-ups and purchases.
Case Study Crunch: Retail Social Media Case Studies « The Cube
JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!
Show 460 - How Music Can Provide a Hit Brand
NOVEMBER 10, 2013
How music can help create community. The science of music in retail. How music can help create community. Pod Casts in marketing marketing Hit Brands engaging brand podcast social marketing business ideas brand marketing marketing tips promote a brand branding create community copywriting music in marketing music + retail The Engaging Brand podcast covering social marketing , business ideas and brand marketing tips has a new episode. Anna Farmery speaks with Richard Jankovich about how sonic branding is helping leading brands. We talk about.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
35% of retailers actually erased a customer’s question on their Facebook Page. Customer service Social Media Brands communication Community Management customer service InfographicTweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Brands that don’t, lose. Infographic].
Quirky Turns Us All Into Sharks And Dragons
SEPTEMBER 11, 2012
Individuals pay ten dollars to submit their idea to Quirky and the community (that's you and I) choose which are best via their online channel. The community is responsible for truly collaborating and innovating on the products as well. What makes this platform most interesting is the community. should the community agree on the value that you bring to the project.
Case Study and Lessons Learned: Increasing Foot Traffic for Retail Using Social Media and Event Marketing
JANUARY 1, 2015
Do: We kicked off the campaign with a community, family-focused event which included prizes and give-aways for social media participants. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend. Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. Lessons Learned: .
How Lowe’s is Cutting Through the Digital (and Non-Digital) Noise
Convince & Convert
AUGUST 7, 2015
In an interview with AdAge , VP of Concept and Market Development Jonathan Luster said, “It’s been a great introduction to the community and our introduction to being at the sidewalk. Here, we’re right in the community.” Another unique characteristic of this content evangelism is the integration of social and digital content in a physical retail location. Social Media Case Studies lowe's lowes fix in six omnichannel retail social media campaign social media case study vineSuch is the case with the popular Lowe’s “Fix In Six” Vine campaign.
Blogs Influence Consumer Spending More Than Social Networks
MARCH 14, 2013
Blogging breeds community, where influence is born. A new survey from Technorati has found that many consumers are turning to blogs when they’re looking to buy something. They rank blogs as the third most influential digital resource (31%) when it comes to making purchase decisions, following retail sites (56%) and brand sites (34%). But it [.].
Scenes From The Frontlines
JANUARY 5, 2012
We can talk about community managers and a better Facebook or Twitter presence as much as we want, but when the cash is in hand and the people who interact with the consumer don't align with everything else, you may as well go back to having minimum wage employees prowl the streets wearing sandwichboards. community manager. retail. boxingday brand brandecosystem businesstravel communitymanager customerengagement customerservice digitalmarketing facebook frontlineworkers luggage pr publicrelations retail socialmedia traditionaladvertising travel twitter yelp youtube
Five Signs the Future Belongs to User-Generated Content
JUNE 4, 2014
It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. 2. Retail companies the world over are taking to holistic commerce and everything it brings to the table. Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? via Flickr, CC 2.0.
The Gift Of Facebook
SEPTEMBER 28, 2012
On top of that, this type of social shopping experience creates a more direct relationship with Facebook and their community members. The majority of retailers are struggling to find the best e-commerce experience on the browser-based Web, and few of them are pushing full-steam ahead into mobile commerce. retail. Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. never liked Facebook as an advertising platform. adwords.
The Marketing Agency Of The Future
MARCH 15, 2013
It is not uncommon for internal marketing teams to have senior chops in the areas of creative development and analytics down to community management, loyalty program management and even the day-to-day handling of certain media activities (like search engine marketing, affiliate marketing and more). They're not the same consumers when they're reading consumer reviews as they are when they are in a physical retail location. community management. retail. Is there a future for the advertising agency as we have known it to date? What's an agency to do? Nothing more.
Can CMOs Master The Customer Experience For Hispanic Shoppers?
Buzz Marketing for Technology
OCTOBER 25, 2013
Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As a result, buying habits and patterns may vary significantly depending on their country of origin and local community. Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design CMO CMOs Hispanic Responsive Design Website Design According to the U.S.
A Twitch In Time
AUGUST 28, 2014
In the past half-decade, massive online communities have been created for people who like to sit back and simply watch others play and comment on their games. And Twitch is the eight-hundred pound gorilla of the video game watching and streaming community. Some may not be able to see the direct correlation between what the world''s largest online retailer is hunting for, but deals like this make perfect sense. online community. online retailer. retail. Admit it, you had no idea what Twitch was until Amazon bought it for one billion dollars, right?
Living In A Shopping Mall
JULY 23, 2012
There's no denying that the digitization and e-commerce evolution has radically changed the retail landscape. As retail continues to tinker with models to encourage people to come down to their physical stores, it's hard not be overwhelmed by everything that brands like Amazon are doing (see here: When Real Time Becomes Really Real Time ) and how things like showrooming and smartphones are playing a major part in retail's struggle to keep pace and relevance. What retail should do. retail. retail experience. retail landscape. the future of retail.
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Customer reviews, questions and answers, internet forums and user-generated videos are the social and community tools that influence consumers the most.
Three F-Commerce Techniques That Actually Work
Convince & Convert
FEBRUARY 29, 2012
If you’ve been following the latest f-commerce news about retailers experimenting with social storefronts on Facebook, you’ll already know that the media are labeling the retailer efforts a failure following the shuttering of Facebook storefronts run by Gap, J.C. These retailers were each pursuing a strategy that positioned their Facebook presence as a virtual extension of their website into the social network, one that permitted both browsing and actual e-commerce transactions within the confines of a Facebook tab. Penney, Nordstrom and Gamestop.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Understanding Customer Needs and Wants Customer needs are different than behaviors. Do your customers have a need for community, convenience, or collaboration? A customer who is ill needs and wants a safe, effective means to get relief – understanding that need will lead to understanding that customer’s motivation. That stuff is important to the business, no doubt.
Gamification: Why Play?
JUNE 19, 2012
Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard. Facebook Marketing & Communication Social Media brand community engagement Engagement Foursquare gamification Involvement social media marketingLast week, I wrote a blog post about Facebook’s new app center.
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen.
Great Marketing Is Utilitarian
DECEMBER 7, 2012
Through their seventy-five years, the family-owned business has seen dramatic changes in their retail experience. Their philosophy of " take care of your customers, team members, and community. and all of those will take care of you, just like a family," sounds earnest enough, but in a world where supercenters and mass retailers are becoming grocers, and local farmer's markets are seeing a resurgence, the pressure to stay competitive and relevant at the local level is intense. mass retailer. retail. retail experience. Apples. Bread. Prunes?
Social Media and Its Effect On Suicide
MAY 31, 2012
Early last winter I was in Orlando on a Saturday speaking at the Retail Packaging Association show. Community Social Media cyberbullying Mashable national center for telehealth and technology national suicide prevention lifeline suicide suicide prevention suicide risk trey penningtonSocial Media Effect On Suicide. The Consequences. There Is Hope. But it’s not all bad.
B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
JULY 9, 2012
Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Create a private customer community: again, clients who can’t speak publicly may be much more open within a controlled environment. Image credit: Carla Zanoni. For example, every bank hires security consultants to test its systems.