Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 1.5M.

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Brands UGC Authentication Comparison 120

Pixlee

DECEMBER 4, 2018

Athletic clothing retailer HYLETE found the ability to do just that. Their success lies in the customer-centric community they’ve built. “ Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. The post Product ratings and UGC both work, but can they work together?

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UGC Bazaarvoice Products Retail 48

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. In this blog post we’re sharing how and why you should build an Instagram community, as well as 6 tips to help you get started: Why Build an Instagram Community.

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Communities Instagram UGC How To 60

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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Trends Retail UGC Authentication 75

agora pulse

FEBRUARY 10, 2021

The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Build Community, Not Just Followers. How to build community on social media.

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Organization Social Media UGC How To 207

Pixlee

MARCH 5, 2019

You can thank the community-driven marketing efforts from leading ski resorts for the mental image you’re painting right now. Leading ski resorts have mastered the art of community-driven marketing thanks to their brilliant understanding of their audience. Big Sky and Big Community Wins.

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Communities UGC Geotagging Real Estate 70

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse?

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Retail UGC Comparison Price 46

Sprout Social

OCTOBER 4, 2023

Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult. Rapid reporting leads to a smarter strategy and share-friendly stats.

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Strategy Brands UGC Marketing 123

Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

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UGC Content Curation Apparel 98

Pixlee

APRIL 25, 2019

Coachella (and other music festivals) might be a microcosm of the community-driven economy – but some brands are missing the bigger picture. As marketers begin to segment and accurately target in markets beyond the festival community, a new paradigm of customer relations will undoubtedly evolve. . When FOMO Died.

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Communities Geotagging Brands UGC 75

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. Growing a new Digitally-Focused Community. HYLETE shows off UGC on their product pages.

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UGC Content Retail Marketing 65

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. People feel much more connected to a brand that actively engages their community. Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC).

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Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. There are many easy ways to integrate social proof into your marketing, including: Incorporating Ratings & Reviews or Community Q&A on your product pages . Integrate Social Proof at Critical Conversion Points.

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UGC Marketing Mobile Review 52

Pixlee

JUNE 29, 2020

With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. The best message is one that your diverse, authentic community is already sharing. The Duty to Represent Authentically.

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Authentication Brands UGC Construction 91

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Pixlee

SEPTEMBER 1, 2021

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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UGC Widget Retail Discount 52

Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? With those kinds of numbers, it’s no wonder that some retailers view Halloween as the beginning of the holiday season. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday. Utilize UGC. The best part?

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Content UGC Retail How To 98

Pixlee

APRIL 11, 2022

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content. In fact, UGC is 50% more trusted than traditional branded content. develops further.

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Real Estate UGC Virtual World Apparel 85

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

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Influencer Bazaarvoice UGC Review 276

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. And the most prominent of all is UGC.

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Social Media UGC Content Loyalty 52

Waxing UnLyrical

JUNE 4, 2014

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table. So which one garnered more interest according to Google trends?

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Content UGC Community building Hotels 253

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy. The Increasing Need for Content .

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UGC Content Price Influencer 52

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

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Examples Campaign Discount Marketing 92

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

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UGC Content Case Study Influencer 71

Pixlee

APRIL 13, 2021

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Donating some of your stock, products, or revenue is a great place to start, but other creative campaigns supporting the community are also an option. Boiling Down Your Promise(s) .

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Brands UGC Apparel Discount 95

Pixlee

JANUARY 5, 2022

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. . 9 out of 10 customers say they would choose a retailer that helps them save time and effort over another option. Convenience in Social Shopping.

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Social Media Video Content UGC 52

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. Here’s How it Works.

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Conversation UGC Retail Marketing 45

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

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Strategy UGC Loyalty Sentiment 59

Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. They foster community over advertising. Rather than ad-forward content, the brand takes a creative-forward approach that results in the community becoming all the advertising they need. They take storytelling to a new level.

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Curation UGC Feed Feedly 120

Sprout Social

OCTOBER 19, 2022

While we did our own product shoots in-house, we also wanted more UGC-style photos and video clips to incorporate into our social media feed and email content post-launch. When we were ready to find creators, I found that looking to our community and third-party platforms was the most helpful. Look within your community.

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Campaign Content How To Influencer 105

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Building a loyal fan base and community around your brand.

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UGC Content Instagram Hashtag 60

Pixlee

JUNE 13, 2019

Pride, which began in the wake of the Stonewall Riots against police discrimination towards the LGBT community in New York, has evolved since 1970. As the movement for equal rights and protections has matured and gained support, brands and organizations alike have moved towards showing their support for the LGBT community.

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Brands Hotels UGC Apparel 61

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Breckenridge.

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UGC Brands Apparel Content 59

Pixlee

MAY 2, 2019

Glossier has built their entire model on succeeding through community-driven product development. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market.

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Retail Authentication UGC Case Study 68

Hootsuite

MARCH 9, 2022

There’s joy, drama, passion, a shared language and a whole lot of community. “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention,” TikTok’s Blake Chandlee said at launch.

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Products How To UGC Meme 100

Pixlee

JULY 7, 2020

A process previously handled entirely by the marketing team, 2020 has demanded that brands become more community-focused , even in brand communications. While core metrics and KPI’s haven’t changed dramatically, new focuses like diversity & inclusion, coupled with varying levels of retail lockdown have transformed brand zeitgeist.

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Brands UGC Communities Class 57