Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

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Social Media Strategies Summit

AUGUST 15, 2023

Josie is a higher education digital leadership consultant who spent 12 years working on college campuses before branching out independently. Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. And she’s the author of the book Organic Social Media: How to Build Flourishing Online Communities.

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Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. and dig deeper.

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SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Facebook: Salesforce employs multiple Facebook profiles as well.

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Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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Jon Loomer

JANUARY 17, 2024

These are questions we’re beginning to hear in our community , and it’s not surprising. Some advertisers, consultants, and agencies are failing to evolve. If you optimize for conversions, your audience is always expanded — which deemphasizes the importance of your targeting inputs.

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Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

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Pam Moore

JANUARY 17, 2018

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. Sign up for the webinar here -> Ge t a Grip on Facebook Marketing in 2018 – What You Need to Know! This is NOT new. This is NOT new.

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Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Waxing UnLyrical

APRIL 17, 2015

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. ” Aaaahhh!!! Twitter chats).

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Conversations (themarketingblog.wordpress.com) [.] Conversations (themarketingblog.wordpress.com) [.] 00 am Enterprise 2.0

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Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. One of the top questions I always hear is… “does Facebook marketing actually work?”

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Webbiquity SMM

MAY 25, 2021

Here’s the rest of that conversation. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Community is interesting.

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Convince & Convert

JULY 26, 2012

Since that talk though, I’ve started thinking about rooting that back to general community/social media management. From there, I’ve realized that we continuously read articles with tips for community management, rather than community building. Facebook Analytics documents the actions taken on your page as “Stories.”

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Techipedia: Tamar Weinberg

JUNE 19, 2012

The social web has opened the communication floodgates. While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. But good communities are more than support channels. An effective support community relies on members to generate much of the support.

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Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Facebook Messenger, Instagram, etc) Web traffic sources , if someone clicks a link to your website from an unsecured page. Browsed a Facebook Group? May the Force first-party data be with you. What is dark social?

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Sprout Social

DECEMBER 6, 2023

As Florence explains, “Social is a non-negotiable part of driving brand awareness and building connections with patients, physicians and community members. Without a social presence, you aren’t a part of vital conversations happening about your system. Call Dr. Smith’s office directly to schedule a consultation.

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Waxing UnLyrical

JULY 24, 2017

I thanked them and told them to friend me on Facebook if they wanted to follow along with the pix. Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know. Quite a few did.

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Waxing UnLyrical

MAY 13, 2019

Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Don’t put off joining Facebook until your cousin calls you to inform you your business is being called out on Facebook. Identify Relevant Groups, Communities. Fast Retailing.

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The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. Distribution Platform :: Facebook Facebook dominates on its own platform with about 72k (92.6%) reactions.

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Convince & Convert

SEPTEMBER 30, 2021

We coined the term “Acceptable Eavesdropping” to describe the ideal way to listen to existing conversations happening online. Adapting social listening rules to how individuals can eavesdrop pays off in these ways: Follow prospects & peers and join the conversation they’re already having . to identify and react to profile changes.

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The Marketing Blog

AUGUST 4, 2008

36 am My Dear Consultant – Think About It ! With dreams of making it big and hopes of benefitting from the ‘web-wave’ I thought of approaching a top-notch consultant one day. Now… Poor me, why am I being taken for a ride by my so called ‘niche’ consulting firm? Consultant , Web2.0 His Thoughts.

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Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. Episode Summary.

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Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Average Facebook engagement rate: 0.97% Average LinkedIn engagement rate: 1.47% Average TikTok engagement rate: 6.01% Average engagement rates: September insights 1. Is a 2% engagement rate high or low?

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The Marketing Blog

JULY 22, 2010

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. On a bright sunny afternoon, I got a call from their executive who said, “Is this ABC Consulting?&#. The conversation began with my first tweet. The worst was yet to come.

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Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Valeria Maltoni aka Conversation Agent explores options to syndicate content. Monday Roundup: Business Best Practices is a post from: Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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The Marketing Blog

AUGUST 12, 2010

47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] We have tried to cover some interesting insights via the presentation. We would be glad to help.

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The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

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Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

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Pam Moore

MARCH 19, 2020

However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram. Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Another 21.3%

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Waxing UnLyrical

JANUARY 28, 2017

We find ways for people to talk to and understand each other better, to come together in communities, to advocate for causes they believe in , to welcome brands into their work and homes … to literally live better, more fulfilled lives thanks to being able to communicate more effectively. Just look at what we Social PR pros do.

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Waxing UnLyrical

APRIL 3, 2013

About a month ago I told you of my xPotomac experience , and we had a pretty engaged conversation around civility in the digital age. I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! Based in the Washington, D.C.,

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Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! How to leverage natural conversation for customer research. How to leverage online communities to research your dream customers. ” Yes, this is true. ” NO!

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Pam Moore

SEPTEMBER 26, 2020

To speak or not speak about your political views via Twitter, Facebook, LinkedIn, Instagram or even Tik Tok… that is the question many business leaders and marketers are asking themselves today. When is the last time your political opinions were swayed by someone throwing a hissy fit on Facebook or Twitter? Likely never.

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Pam Moore

JANUARY 19, 2020

However, this h asn't stopped lazy marketers from putting all of their digital eggs in social baskets they don't own such as Facebook and Instagram. Brands get conversational. A continual conversation that earns trust, empowers, inspires and entertains will deliver impact and a positive return on investment (ROI). Another 21.3%

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Later

JUNE 2, 2021

With a new Messenger API for Instagram, businesses will be able to streamline their customer service tools, be more efficient, and build trust with their community. . Facebook says that the API is “intended for Instagram Businesses who need to manage their Instagram DMs at scale.” . 20% conversion rate from consultation to sales.

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