How to Build a Community that Thrives
FEBRUARY 26, 2015
During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. What is Community?
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?
The Characteristics of A Community Manager
NOVEMBER 22, 2012
The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. This means looking for the right places and conversations in which to participate (e.g.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers? Are
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. Are you confused.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Some are great conversation wranglers, s**t-disturbers even. Community managers?
5 Facebook Conversation Generation Tips You Need To Know
FEBRUARY 17, 2011
I’ve used these 5 tips with my own community management work and have seen outstanding results. Look closely at your community demographics. If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. Many of us aren’t as deeply immersed in Facebook during the day as we are at night. Be inclusive.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. Continue the conversation on our Facebook or Google+ pages. Include a visual or video response.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. It should always be organic).
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
How Instagram Makes Communities Better
JULY 3, 2012
Our conversation reminded me of Jeff Jarvis’ What Would Google Do ? Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.” After
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Why not use the mass reach of Facebook, et al, to also try to CREATE new customers and fans, from whole cloth?
8 Questions to Ask After Facebook Community Growth
JUNE 2, 2011
Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. How has the conversation changed? Can you become a part of their lives on Facebook? 7. Will you be able to convert business out of this community?
Five Observations Gained from Starting an Online Community
MAY 13, 2015
In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Some of these claims can get… heated, so ensuring a strong moderation core is a key part of keeping the conversation from devolving. Discussion builds communities. ADQ started as an extension of a Facebook page experiment on my own personal wall. The community builds upon itself by testing claims and commenting on those claims. Communities co-create their own culture. Hey there, #WUL. ” 1.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). His community needs him, as does the overall Wildlife Works effort. Rangers.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. They start conversations that will get their fans talking and thinking about hunger. Their Facebook. See, it works!
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. While this is still true, hashtags are now used to provide context and add emotion to conversation as well. Image via Unsplash.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. You can monitor your lists, and the conversation. What are you using to build and manage your community? Engage.
MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. million likes on Facebook.
#Milaap4Hope: A Global Conversation on Sustainable Giving
JUNE 16, 2014
And that is why Milaap is hosting a global, round-the-clock digital conversation on sustainable giving today. Milaap4Hope: A Global Conversation on Sustainable Giving is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Sorry! Besides! We’re back! What else matters?!
5 Reasons Why Conversations Matter to Your Brand
JANUARY 20, 2011
A few months ago, Altimeter Group released a study on Facebook marketing success criteria. More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation. Sow the seeds of affinity.
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation.
Facebook Rewards Longer Content: Here’s What We Found
AUGUST 18, 2015
About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , was in response to a conversation we’d been having on Slack about how to achieve better reach and engagement organically. That’s why, when the conversation came up in our team Slack, I was a bit reticent.
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
Editorial Planning for Facebook Marketing
MARCH 7, 2012
But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do not push information, create dialogue” is a common recommendation, but this may be easier said than done. Define your community. To define the identity of your community, consider some of the following elements. Tweet.
Social Design for Social Success
JANUARY 31, 2012
Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. Enable Conversations. Summary.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck! It’s you.
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events?
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. For me, Audience Insights is the most important tool on Facebook.
How To Measure Blog Conversion
OCTOBER 25, 2010
Hire Me Contact Me 25,000+ Readers Twitter Facebook RSS How To Measure Blog Conversion Blog traffic, content engagement, online community, social proof, all key aspects of blog marketing. But the ultimate goal is one and today my dear friends, we are going to talk about how to measure blog conversion. Conversion can mean different things for different people.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Step 1.