article thumbnail

10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers. The lager brand could have simply said: “Put down your laptop and buy a beer.” Want to learn more about building a community and engaging your audience?

Campaign 304
article thumbnail

Twitter for Business: Is It Time?

Webbiquity SMM

After all, enterprise decision makers buy things, Often big, expensive things. prohibiting the use of profanity) and community enforced. Of course it would be supported by advertising, but even the ads would be more valuable to business users; more Wall Street Journal, less Flo from Progressive. An Idea: Twitter for Business.

Twitter 228
article thumbnail

Zuck’s facts about Facebook

Sherrilynne Starkie

Customers stop buying. In such cases, the ‘Mea Culpa’ is the tried and true communications strategy of choice. Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! The media are reporting on it.

Facebook 170
article thumbnail

How To Start A Blog For Your Small Business

Buffer Social

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Individuals who are building in public have seen many positive returns, like finding community and gaining brand exposure.

article thumbnail

#measurePR Recap (June 2015): Measuring Content

Waxing UnLyrical

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) As publisher@commPRO the mission=empower our community thru content. content!),

Content 100
article thumbnail

57 Social Media Policy Examples and Resources

Dave Fleet

Online Communications Policy. Community Guidelines. Shift Communications. Social Computing Journal. Social Media Policy. Chartered Institute of Public Relations. Code of Conduct. Internet Postings Policy. Online Social Media Principles. Daimler AG. Social Media Guidelines. Blog Policy. Corporate Blogging Policy.

Policies 419
article thumbnail

7 Brands Achieving Killer Results on Facebook

Social Media Strategies Summit

TAKEAWAY: By making themselves vulnerable and creating fun, relatable content, the NPD has been able to build a “brand” that their community (and the Facebook audience as a whole) can engage with. #2 They considered what would appeal to the childhood cancer community, and tapped into the emotional reality of those affected by cancer.

Brands 108