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How “Content Journalism” Drives Marketing Campaign Success

Social Media Strategies Summit

From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built. Content that engages an audience and compels them to act is at the heart of every successful marketing campaign.

Journal 147
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Buy Your Way To The Top

Twist Image

You can buy your way to the top. The Wall Street Journal ran an article yesterday titled, The Mystery of the Book Sales Spike. " Should I buy my way to the top for CTRL ALT Delete ? The problem is that the charts that the public acknowledges as "credible" ( New York Times , The Wall Street Journal, etc.)

Buy 111
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Will A Brands Next Big Move Be A Journalism Department?

Twist Image

What makes great content spread is how unique and inspiring the message is, not in how it slants into a direction that ultimately positions your company as the only one to buy from. Flipping from content marketing to journalism. I was thinking about citizen journalism. Is the world ready for real Brand Journalism?

Journal 111
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

The answer lies not in the specific products Rust-Oleum sells but in the reasons consumers buy those products: to support their DIY arts-and-crafts projects. Users are encouraged to be respectful and buy into the motto: “No idea is born perfect.”. Creator’s Studio is very much a supportive environment. Why We Love It.

Examples 227
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Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Facebook to pay $19 billion for WhatsApp – Facebook is acquiring mobile messaging service WhatsApp; the company will continue to operate separately, and co-founder Jan Koum will join Facebook’s board of directors (The Wall Street Journal).

News 164
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Bloggers: Would You Rather Be First Or Right?

SocMed Sean

If I just spout out statements like “Facebook announces that it’s going to buy Twitter” or “Apple is discontinuing the iPad 1 due to iOS 5 crashes”, I might generate a bunch of SEO traffic and boost my readership, but what value did I actually provide to my readers by publishing unsupported facts?

Blogger 257
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Native advertising is here to stay

Sherrilynne Starkie

I go to Dell to buy hardware, not words.”. In a Forbes survey of 2,259 people, those viewing branded content were 41 per cent more likely to say they would buy the product. “We The Wall Street Journal Further Blends Native Advertising with Journalism. Morgan’s annual “Nothing But Net” report, released on last week. .