Small Business Mavericks

JANUARY 6, 2016

The key to effective inbound marketing is to drive traffic back to your website where you can close the sale. No matter what kind of business you run, your best clients are going to be those that come to you through your inbound marketing channels. Inbound marketing can comprise many channels.

Marketing 70

Marketing Engineering Advertising B2B 70

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Partner links.

Publishing 209

Publishing Module Syndication Badge 209

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Convince & Convert

JANUARY 11, 2011

If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at [link] (look in the interactions category). This is a fantastic way to look at your last 25 blog posts to see what type of content you’re publishing generates the most engagement. Inbound Links. Share of Voice. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. Contents of this Guide. We categorize influencers into 5 categories. Brand Ambassador.

Influencer 104

Influencer Social Media How To Campaign 104

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media.

Trends 167

Trends How To Digg Press Release 167

Writtent Blog

APRIL 7, 2014

Quality isn’t always a measure of whether content is going to go viral. It’s crafted by smaller brands. You already know the fundamentals of content that’s destined for viral. You already know the fundamentals of content that’s destined for viral. Every marketer ought to delve into Mark Hughes’ book Buzzmarketing.

Exercises 85

Exercises Study Blogger Content 85

Writtent Blog

OCTOBER 7, 2013

Online content marketing may be a relatively new practice, but editorial calendars are virtually as old as the publishing industry. While few brands can afford to be 12 months behind the times in the era of real-time publishing, it’s critical to take a lesson from traditional media in planning and preparedness. SocialCast.

SocialCast 111

SocialCast Tools Price Collaboration 111

Kikolani

APRIL 27, 2012

Blogging / Content Marketing. 6 Reasons Why Content is a Must for Online Marketing – Content creation, development, and marketing are an essential part of online marketing. Stanford Smith of Pushing Social finds 5 content marketing sources at your fingertips. Here’s why.

Mashup 113

Mashup Resources Klout Remix 113

Ari Herzog

AUGUST 25, 2011

Choose a domain to represent your brand. No one will spend unproductive time finding your search box, categories, tags, recent posts, etc. Important items such as categories, pages, and a search box should be above the fold so scrolling is minimal. I’m sure you’ve heard the overused expression, “Content is king.&#.

Tips 144

Tips Widget Repository URL 144

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — At Buffer, our marketing budget consists mainly of the tools we use.

Social Media 111

Social Media Class Marketing Social Media Management 111

Writtent Blog

DECEMBER 20, 2013

If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. Featuring luminaries such as Pulizzi, Val Swisher, and Michael Brenner, next year’s predictions include: At least 3 Fortune 500 brands will hire a Chief Content Officer. Think again.

News 58

News Content Marketing Metrics 58

Writtent Blog

JANUARY 25, 2015

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters ? However, as the discipline of content marketing continues to grow, that is changing.

Nielsen 40

Nielsen SEO Team Collaboration 40

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. Look no further than Instant Brands. The company is home to an iconic portfolio of seven kitchenware brands including Corelle, Pyrex, Instant Pot and more. Looking for proof?

Tips 99

Tips Collaboration Marketing Team 99

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Sprout Social

JUNE 12, 2023

Customer experience (CX) is all about how your customers perceive their interactions with your brand. Table of contents What is customer experience (CX) strategy? This helps create loyal customers who not only repeatedly choose your products but also rave about your brand to their friends and family. Let’s get started.

Strategy 133

Strategy How To Metrics Loyalty 133

Tweaklibrary

MAY 16, 2022

In this regard, Tweaking Technologies has introduced T9 Antivirus for Windows PC, a brand-new protection tool. List of Contents Detailed Features of T9 Antivirus T9 Pricing Pros/Cons of T9 Antivirus How to Use T9 Antivirus Top 5 Alternative of T9 Antivirus Verdict FAQs- T9 Antivirus. Web Protection. Startup Manager. FAQs- T9 Antivirus.

Review 22

Review Tools FAQ Startup 22

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? To help me in this quest for the truth I enlisted the help of a couple of my fellow online marketing and SEO buddies.

Social Media 100

Social Media StumbleUpon SEO ROI 100

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. The awards are the most prestigious benchmark for experts in social media marketing, across all B2B industries, globally. Best B2B Employee Advocacy Program.

B2B 118

B2B Social Media Energy Team 118

Viper Chill

JULY 19, 2010

These days I’m spending my time focusing on much bigger (and more competitive markets) and having a lot of success. If you’re entering an industry with a brand new site, the last thing you want to do is wait that long for some good search engine traffic.

Industry 76

Industry SEO Strategy Directory 76

Sprout Social

MARCH 1, 2021

From the consumer’s point of view, it doesn’t matter which team they’re speaking to when they reach out to a brand on social media. The Sprout Social Index™ reveals 79% of consumers expect a response from brands in the first 24 hours of reaching out. All they care about is receiving a response.

Collaboration 77

Collaboration Team Handbook Training 77

agora pulse

DECEMBER 5, 2019

Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads. As a self-proclaimed content marketing practitioner, I have my preferred approach: to create valuable e-books and offer them as registered downloads through blog posts and pop-up invitations.

Social Media Management 170

Social Media Management Eventful Hosting Social Media 170

Sprout Social

MAY 22, 2023

The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Employer branding efforts can help ease some of the nurse attrition pains providers are feeling.

Social Media 82

Social Media How To ROI Social Media Management 82

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Convince & Convert

OCTOBER 22, 2013

“Big Content”, also known as content that requires significant time and resources, is all the rage today. from fun, long-term content creations to powerful projects that really drive business? Cyrus Shepard is Senior Content Astonaut for Moz. How do you measure the ROI of your big content initiatives?

Strategy 150

Strategy BuzzStream Content Brands 150

Waxing UnLyrical

MAY 25, 2011

Both are pretty powerful motivators, but both are poor reasons for making marketing decisions. Last year I sat down with a small business client to take a look at their existing marketing plan, with an eye toward helping them jump into the world of social media. Are fear and tradition crippling your business and marketing decisions?

Marketing 224

Marketing Small Business Sports Flickr 224

BeingOptimist

JANUARY 9, 2023

Link building, content marketing, social media marketing, guest posting, podcasting, and video marketing are examples of common off-site SEO strategies. Off page SEO encompasses, in a nutshell, any activity that does not involve the publishing of content on the business’s primary website. Content marketing.

SEO 40

SEO Engineering Small Business Survey 40

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Sprout Social

MAY 1, 2017

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. If you fall into that category, don’t worry–we won’t tell. Instead, let’s make sure you’re comfortable with how to engage and build your brand on social. However, users expect an answer from brands on social within four hours.

Engagement 110

Engagement Social Media Hashtag Metrics 110

Writtent Blog

AUGUST 29, 2013

If the answer to either of the previous questions is yes – or more importantly, you’re just not sure where you stand, it’s probably due time to do a content audit. A content audit is the process of examining all of your company’s web content assets for quality, relevance, SEO value, and messaging. Duplicate Content Can Happen.

Content 89

Content SEO Repository Analysis 89

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Tracking sentiment around a brand and its competitors might be important for a product manager. website visitors and sales leads) 3.

Crimson Hexagon 200

Crimson Hexagon Sentiment Analysis Sample 200

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Sounds good, but are your efforts working? Primary Success Metrics.

Metrics 164

Metrics SEO Publishing Analytics 164

Writtent Blog

SEPTEMBER 19, 2013

75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. That’s enough content to fill a 25-million page book! Perform Keyword Searches.

Curation 87

Curation Alltop Content Paper.li 87

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Convince & Convert

NOVEMBER 9, 2015

That’s why marketers should be paying more attention to the numerous marketing charts being produced each month from every corner of the Internet. Let’s look at 10 of the more interesting marketing charts to emerge since January 2015, and what they imply for the state of marketing in 2015. email marketing.

Marketing 60

Marketing Paid Search Mobile B2B 60