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Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. For me everything relates to community in some way. How much would that community trust you as a business and value you as a part of the community?

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Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
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The Importance of Building Community on Your Blog

ProBlogger

The post The Importance of Building Community on Your Blog appeared first on ProBlogger. Today’s principle in our series on successful blogging is all about building community on your blog. 3 hours later my view of how community could be developed online was completely changed. Was it true community?

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Socialnomics Book Review | jasonyormark.com

Jason Yormark

I recommend The Social Media Bible or The New Community Rules: Marketing On The Social Web if you are looking for a resource like that. Socialnomics is written by Erik Qualman , most well known for his contributions over at Search Engine Watch and on the tradeshow circuit. A few other tidbits that I really enjoyed about this book.

Review 209
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. If you want to contact us, just click or tap the “Book It” button.

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Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. That just shows how little respect they have for the community.

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Search & Social – Understanding the Interdependence

Mindjumpers

The book tells you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan. The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together.

SEO 252