How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.
10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life
JULY 12, 2013
I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. ” And that’s just in the author’s note at the end of the book! 3.
Revving Up a Children’s Book with Integrated MarComm
JUNE 15, 2016
thought, “A children’s book… seriously?” envisioned the entire book in its complete glory – from every page spread and the cover to how I could use my skills in IMC to make this book a reality. My book, “When Willie Got His Wheels,” is written for a 7-10 year-old reader. Revving Up a Children’s Book with Integrated MarComm. Davila.
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
Using Online Community to Increase Member Retention
MARCH 24, 2014
And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. We did so much research about the subject that I swear we could write a book about it… so be forewarned! Online community can. Lack of engagement.
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Big brands have a tendency to think community management is a rank and file position.
10 Best Marketing Books Written By Marketers
FEBRUARY 11, 2016
Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. This book will show you how. But that is not what this book is about. Chapman.
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Buy our book.
Buy the book: Open Community is out!!
NOVEMBER 1, 2010
Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. What is Open Community? Tags: Featured Open Community Buy it now! We want to hear what you think about our ideas. Talk to me, Goose! on Prezi.
Are you strangling your community?
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.
Free Comic Book Day – May 3
APRIL 18, 2014
Free Comic Book Day is Saturday May 3 rd , 2014 . The biggest event in the comic book industry, Free Comic Book Day (FCBD), is taking place on Saturday May 3 rd , at participating comic book specialty shops across the U.S., The Free Comic Book Day Committee picked a listing of Gold and Silver sponsors whose comic books include titles that are great for kids and adults.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.
Get Open Community on Audible
JUNE 19, 2013
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g. Does the leadership at your organization understand the impact of online community on the future of the org?
How to Influence People in Online Communities
JUNE 4, 2012
would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community? code of conduct gives your community a direction and helps define its identity. Why “How to…”?
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
We’re very interested in the work that they are doing, specifically with regards to developing education and training for community managers in facilitation and mediation , which happen to be two of the new skills we identify in our book Open Community. Are you a Community Manager? Yet if not managed properly, conflicts can also also tear a community apart.
Awesome Community Management Playbook
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.”
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Building a New Kind of Cruise Community.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. The Community Manager is the voice of the organization. Are your goals at odds with the community’s?
Strategy: The Wind Book
APRIL 16, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Wind Book is the fourth primary chapter of the Five Rings, following the Ground Book , the Water Book , and the Fire Book. The service (and its community managers) were not ready for the massive amount of traffic it received. Musashi.
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But before we get started: what exactly is a Wikibrand?
Book Review: Stand Out Social Marketing
DECEMBER 20, 2012
This is the second in a series of posts about social media books, where I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . But the key strategic point of this book is that you stand out NOT by shouting louder than everyone else. photo credit ).
Strategy Lessons: The Water Book
MARCH 7, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Water Book is the second primary chapter of the Five Rings, following the Ground Book. This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. Strategy Lessons: The Ground Book.
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.
Book Review And Giveaway: The Real Truth About Social Media
Josh S Peters
DECEMBER 6, 2011
When I first heard about this book I thought “oh great… another.” Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ). To get the complete treat you will need to read the whole book (lucky for you I’m giving away a copy). Book Review Social Media Review Truth
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
Open Community Virtual Book Tour = Awesome.
OCTOBER 28, 2010
As part of our Open Community book launch, we are doing a really exciting VIRTUAL BOOK TOUR. 11/01/10 – Noise to Signal | Social Signal (Blog home of Rob Cottingham, whose cartoons are featured in the book!). Oh and please “LIKE OUR NEW FACEBOOK PAGE for the book too if you are so inclined – thank you for helping us spread the word!
Strategy Lessons: The Fire Book
MARCH 27, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. This book is probably the most exciting of the five books from a strategic positioning standpoint as it delves into direct interactions.
Interview with Community Manager: Shruti Shah Goradia
Social Media Citizens
OCTOBER 10, 2011
Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. You can follow Shruti on Twitter , Facebook or Linkedin. G: Where is the best place to build the community? S: This greatly depends on what your objectives are. Thus was born the Tips & Projects Exchange – Kodak’s branded online community. full-time community manager is a MUST.
Nine Books to Give as Holiday Gifts
DECEMBER 20, 2010
So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. Buy the actual book here and the eBook here. Buy the actual book here and the eBook here. Buy the actual book here. This book is set during the civil rights movement in Jackson, Miss., Buy the actual book here. You’re welcome. Business.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. From Blogger to Author? I’ve considered several books over the years. Book Review
Brand Books And Seminars For Word Of Mouth
FEBRUARY 4, 2013
Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed. Books have a lot to say, but it always comes down to your own interpretation and application. But where do we get these ideas from?
Show - 350 How to Promote your Book
SEPTEMBER 9, 2011
Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? How 76% of books fail - defined as sells less than 100 copies and why. Promotion through libraries, corporate offices and community auctions. Is there one thing that makes a book great.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Open Community Means Collaborating with a Purpose.
6 Common Mistakes in Online Community Development
Convince & Convert
AUGUST 21, 2012
Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community. The community indeed grew—from 5,000 members to 60,000.
Bringing Open Community To Public Relations
NOVEMBER 22, 2010
Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations. Why did you write Open Community ? online. Lets play.