How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. It happens to be a really good, really well-written book.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
Book Review: Optimize
NOVEMBER 5, 2012
Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go read it now and come back). Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Big brands have a tendency to think community management is a rank and file position.
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. The Harley Owners Group – HOG – is one of better-known examples of an owned social community, dating back to 1983. swung rapidly away from owned social community and toward social sharecropping; engaging with consumers on leased digital real estate.
Book Review: Marketing in the Round
FEBRUARY 4, 2013
As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. These books fail to realize the full scope of the marketer’s challenge, not with social media, but in becoming a modern organization that works across media and tactics to achieve its goals.”.
Preparing Your Online Community for the Digital Generation
MAY 18, 2015
This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. I’m excited to share them here for you over the next few months! And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount. Buy our book.
Are you strangling your community?
OCTOBER 4, 2012
Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.
How to Influence People in Online Communities
JUNE 4, 2012
would argue, and many others have too, that Dale Carnegie’s How to Win Friends and Influence People is a great primer for social communities and, more importantly, for defining your Code of Conduct. Have you developed and adopted a code of conduct statement for your community? code of conduct gives your community a direction and helps define its identity. Why “How to…”?
Tips on Measuring Community [April #measurePR Recap]
APRIL 24, 2015
At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. measurepr.
10 Best Marketing Books Written By Marketers
FEBRUARY 11, 2016
Here are 10 marketing books with the right advice for marketing in this new environment. In this really practical book, Handley devotes sections to writing better, mastering easy grammar rules, telling stories well, creating trustworthy content, and using the techniques of journalism. This book will show you how. But that is not what this book is about. Chapman.
Two Key Questions for Every Community Manager
SEPTEMBER 5, 2013
Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job. The Community Manager is the voice of the organization. Are your goals at odds with the community’s?
Book Review Wednesday: Wikibrands: Reinventing your company in.
MARCH 23, 2011
There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment. But before we get started: what exactly is a Wikibrand?
HELP NEEDED: community managers for CiviliNation Survey
APRIL 29, 2011
We’re very interested in the work that they are doing, specifically with regards to developing education and training for community managers in facilitation and mediation , which happen to be two of the new skills we identify in our book Open Community. Are you a Community Manager? Yet if not managed properly, conflicts can also also tear a community apart.
Get Open Community on Audible
JUNE 19, 2013
Open Community is now on Audible! Just answer any of these questions: How has the growth of online community changed the way you work today? Is community management part of your job? How has community management changed other business processes at your org (e.g. Does the leadership at your organization understand the impact of online community on the future of the org?
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
Strategy: The Wind Book
APRIL 16, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Wind Book is the fourth primary chapter of the Five Rings, following the Ground Book , the Water Book , and the Fire Book. The service (and its community managers) were not ready for the massive amount of traffic it received. Musashi.
Awesome Community Management Playbook
FEBRUARY 5, 2014
I love this Community Management Playbook from Yammer. “Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misunderstood and inadequately resourced. This guide addresses at a high level the strategy, design and everyday execution of a successful and healthy community.”
Strategy Lessons: The Water Book
MARCH 7, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Water Book is the second primary chapter of the Five Rings, following the Ground Book. This book primarily focuses on the The Five Attitudes and Approaches to strategy; Upper, Middle, Lower, Right Side and Left Side. Strategy Lessons: The Ground Book.
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
Buy the book: Open Community is out!!
NOVEMBER 1, 2010
Soooo…we might have been talking your ears off about a certain little book we want you to check out… It’s finally here. What is Open Community? Tags: Featured Open Community Buy it now! We want to hear what you think about our ideas. Talk to me, Goose! on Prezi.
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. From Blogger to Author? I’ve considered several books over the years. Book Review
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. And I’m hoping you can tell us if our strategy makes sense or if it sucks (don’t hold back!), so that others might gain insights for their own community efforts. So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. Building a New Kind of Cruise Community.
A Tale of Two Communities Part 1 – Volkswagen
FEBRUARY 17, 2011
This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. This post will focus on the Volkswagen community. Open Community Means Collaborating with a Purpose.
How to Cut Costs with Your Own Support Community
Techipedia: Tamar Weinberg
JUNE 19, 2012
Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.
How I Got a Book Deal Through My Travel Blog
AUGUST 9, 2016
It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far. As I was battling my way through those early planning stages, a book deal had been the last thing I was looking for.
Interview with Community Manager: Helen Lynch from Yell.com
Social Media Citizens
MAY 5, 2011
Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. You can follow Helen on Linkedin or Twitter. G: How did you build your experience as community manager? H: I started out in forums and IRC chat rooms, first as a user then as a volunteer mod and eventually moving into the role professionally. where I sometimes get to play with gadgets/toys and pretend it’s work! G: What are you top resources for community management? H: The emint mailserv, mentioned above. And what you mean by community – no two CM roles are exactly the same.
Strategy Lessons: The Fire Book
MARCH 27, 2011
A Book of Five Rings , written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The Fire Book is the third primary chapter of the Five Rings, following the Ground Book and the Water Book. This book is probably the most exciting of the five books from a strategic positioning standpoint as it delves into direct interactions.
Nine Books to Give as Holiday Gifts
DECEMBER 20, 2010
So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. Buy the actual book here and the eBook here. Buy the actual book here and the eBook here. Buy the actual book here. This book is set during the civil rights movement in Jackson, Miss., Buy the actual book here. You’re welcome. Business.
Book Trailer Video for Upcoming The Social Employee @SocialEmployee (McGraw-Hill, 2013)
Blue Focus Marketing
JULY 25, 2013
Announcing Upcoming McGraw-Hill Book (Aug 23, 2013): The Social Employee ! Trends Branding Communication Content Marketing Education Marketing Social Business Social Media Community Social Media Marketing Strategy The Social Employee SocialEmployee. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
Book Review and Giveaway- The Commitment Engine by John Jantsch
DECEMBER 1, 2012
More than one of those books that gets you all jacked up and inspired but doesn’t quite give you the tools to move forward, this book delivers real case studies to learn from and a process for planning your own successes. Community. For me everything relates to community in some way. My business is all about community, and in my case that community is the world.
Velma Hart Talks Open Community
MARCH 10, 2011
This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? think there are a number of ways that open community will change associations in the future.
Show - 350 How to Promote your Book
SEPTEMBER 9, 2011
Patricia Fry joins Anna Farmery to talk about how to promote your book and the challenges which a budding author may face today. Is the book the new business card? How 76% of books fail - defined as sells less than 100 copies and why. Promotion through libraries, corporate offices and community auctions. Is there one thing that makes a book great.
Coming soon!!! When Millennials Take Over – Preparing for the Ridiculously Optimistic Future of Business
DECEMBER 19, 2014
We’re in the home stretch… the book will be out in early 2015!! Book review Featured Humanize Open Community SocialFish News Find out more here and ask us about bulk pre-orders for your organization’s next conference.
6 Common Mistakes in Online Community Development
Convince & Convert
AUGUST 21, 2012
Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community. The community indeed grew—from 5,000 members to 60,000.
Book Excerpt: The Death of Facebook
JULY 23, 2011
The following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. One thing long-term Internet citizens have seen over the past 30 years: Communities and social networks get large, even as dominant as Facebook now is, and then they fade. Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? Salad?
Book Review And Giveaway: The Real Truth About Social Media
Josh S Peters
DECEMBER 6, 2011
When I first heard about this book I thought “oh great… another.” Weighing in at 105 pages this books holds a lot of value in very few pages ( sounds like another great book I know of ). To get the complete treat you will need to read the whole book (lucky for you I’m giving away a copy). Book Review Social Media Review Truth