Seth Godin recently released his new book, Poke the Box (Amazon affiliate link), as part of the Domino Project. As an avid reader of Seth’s, both his books and his blog, I was excited to read it. What I’ve always appreciated about Seth Godin books is that they’re so easily consumable but pack a punch that serves as a good set of reminders, motivate you and resonate for a while after finishing the book. This is never the case with Seth’s books. At 83 pages with a lot of spacing on the pages, the book is a short, quick read. MORE >>

Writing a book is tricky business. Marketing a book after it's published can be equally difficult for a few different reasons: There is a LOT of content out there right now. Publishers often don't pony up a lot of money to market new books. That doesn't mean they never put marketing muscle behind a book. Instead, they rely on the author to hire a publicist that can hopefully propel the book into Amazon's or the NY Times' best seller lists. And those that have been doing social for a while aren't necessarily the ones writing the books. Just not a lot. MORE >>

Despite all of the books out there about social media, most of them are pretty generic or focus on end-user 101s. So, when I heard about Social Marketing to the Business Customer  (by Paul Gillin and Eric Schwartzman) , I picked-up a copy straight away — because I think the marketplace is desperately in need of solid B2B books offering practical social marketing advice. The bottom line: I’ve already recommended this book to several colleagues looking to learn more about social media from a B2B perspective. For me, three key things stand out about this book: 1. MORE >>

Go ahead and take the survey now, it only takes a couple of minutes and it may help you to digest and internalize the concepts in the book. McKeown’s book is based on the premise that most attempts at teamwork improvement focus on the symptoms of group disfunction: Distrust. wish I had had this book a couple of years ago, some of these insights may have helped me to be able to create a better team environment in my own workplace. In the book I show how teams can short-circuit that lengthy Darwinian process and learn to be Synergists quickly and painlessly. MORE >>

So I have prepared a list of books (business and fiction) that you can buy this week and still look like a hero. A book written for company leaders, it talks about the trials and tribulations every company experiences at different levels. Buy the actual book here and the eBook here. still look back at the diagram I drew as I read the book, which has led us to Project Jack Bauer. I wouldn’t give the book total credit for the shift in our business model, but it definitely helped me look at using the web differently. Buy the actual book here. Drive. MORE >>