15 Fantastic Books on Social Media Marketing
MAY 16, 2015
Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Need some help determining some business objectives that you might be able to leverage social media to accomplish?
Book Review: The Social Media Strategist
APRIL 9, 2012
” Not words you usually expect to associate with a social media book. For anyone who is looking for a solid primer on social media within corporations, though, those two words perfectly describe Christopher Barger’s book The Social Media Strategist: Build a Successful Program from the Inside Out. books social media strategy
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
By Jeremy Miller Writing a business book is one of the most rewarding and difficult things you can ever do. But creating that product, that book, can tear the soul from your body—especially if you don’t have a plan. strong plan is your savior when writing a business book. Your Book Proposal is Your Blueprint You can’t build a house without a blueprint.
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
KLM Lets You Book Flights Via Facebook and Twitter
The Realtime Report
FEBRUARY 13, 2014
Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Social Media Campaigns airline industry airlines Facebook KLM Twitter
6 Must-Dos for Best-In-Class Social Media Customer Service
Ignite Social Media
AUGUST 10, 2016
If your customers were to grade your customer service on social media, how would your brand do? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. In short, it takes a village to improve the customer experience on social. Would you be an A student?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Recommended Books to Read
MARCH 19, 2012
You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines. You read about business, leadership, productivity, negotiation, marketing, social media, etc. PuzzleMarketer.com has a list of books we’d like to recommend you add to your reading list. This book is about expanding the pie and coming to a mutual arrangement.
Nine Books for Communicators
APRIL 23, 2012
After reading Molli Megasko’s , “ The Top 10 Fiction Books Every PR and Marketing Pro Should Read ” and Gini Dietrich’s “ Reading Fiction Helps Your Career ,” I felt inspired to offer my own suggestions. So reading these posts made me think of books that seem relevant to today’s online communications conversation. Why nine books and not 10?
The Six Most Irrational Social Media Concerns of Brands
JUNE 24, 2014
Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. If brands have anything to fear, it’s not social media, but losing touch with customers.
Three Social Media Myths
JUNE 15, 2011
During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. Three Social Media Myths originally appeared on Spin Sucks on June 15, 2011.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
The Best Books On Social Media
Josh S Peters
MARCH 31, 2013
When you’re getting started in social media it’s helpful to hear it from the pros and the pros write books. There are a ton of social media books out there , but they aren’t all good or useful. Over on Social Media Launchpad I’ve compiled a list of the best social media books I’ve read.
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?
Social Media Purism Stupidity is what Gets You Fired
Techipedia: Tamar Weinberg
JUNE 8, 2015
Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media
A Comprehensive Guide to Your Social Media Image Sizes
JUNE 28, 2015
Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re You’re probably already using the visual elements of your brand on your social media channels. Facebook profile photo size. 180 x 180 pixels (minimum), cropped to fit a square. 1500 x 500 pixels.
Are You A Social Media Channel Changer?
AUGUST 21, 2012
Combine 300 channels in my cable package, with an extremely short attention span and you have all the ingredients necessary for an evening of click…click…click… Are you changing the channels too quickly when it comes to social media? The same problem exists in the realm of social media, though. In that case, you might as well just go read a good book.
Social Media Breeds PR Laziness
APRIL 9, 2012
Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. We’re approaching social the same way we’ve always done things. This is baloney.
8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)
JULY 12, 2015
Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. I’m not a television watcher, but I’m seeing something interesting happening with apps, such as Get Glue.
When to Thank Your Social Media Fans
Techipedia: Tamar Weinberg
MARCH 27, 2012
Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
Are Social Media Jobs About to Disappear
Convince & Convert
DECEMBER 28, 2014
Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. When Social Media Becomes Everyone’s Job.
7 Warning Signs That Your Blog Needs Better Social Media Management
APRIL 6, 2016
There is no one way to do social media right, but there are a million ways to get it wrong. When it comes to promoting your blog, growing your audience and building relationships with readers in your niche, there are some things that will definitely put you in the black book. No one is interacting with you on social media. Your social media feeds are deserted.
Traditional Book Publishing vs. Self-Publishing
OCTOBER 3, 2012
One of the questions they asked me yesterday was how six months of book tour travel and speaking had gone and whether or not I’d self-publish my second book. Book Publishing. Book publishing is fascinating. In today’s immediate gratification, fast-paced world, book publishing is on its own time. The book came out in May of this year. Quarterly.
How To Bootstrap Fantastic Social Media For Small Business
FEBRUARY 29, 2016
Let’s face it: social media for small business can be a challenge! In this article I’m going to share tips to use social media for small businesses that don’t break the bank or take hours of your precious time. recently was on a Social Media Bootcamp webinar with Rebekah Radice for Post Planner and we covered a lot of ground for small businesses.
Social Media ROI: Check Before You Start
FEBRUARY 25, 2012
An army of social media thinkers has deemed it useful to redefine ROI. In 2010, Brian Solis introduced it in his book Engage! Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIas Return on Influence (and also as Return on Investment, Return on Involvement, Return on Innovation and Relevance of Interaction). The term Return on Influence (now Realization of Influence as well) [.].
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.
When Millennials Take Over [Book Review]
MARCH 20, 2015
By all accounts, Maddie Grant and Jamie Notter’s new book, When Millennials Take Over , launched to riotous success at SxSW last week. I’m going to now add my $0.02 (and yes, book reviews are back on WUL!) – it’s awesome. About a month ago, Maddie authored an extremely comprehensive overview of the book on Social Media Today. The book then goes through these four capacities in successive chapters, with a good number of in-depth case studies to make the authors’ points. Kinda like social PR.). The result? Today.
What is Social Media - Free E-Book
FEBRUARY 20, 2013
Often people get confused when it comes to social media marketing. In presentations and at speaking events to small business, I liken social media to building a town. have put together a little story e-book to help explain social media and how there is no complexity to it really.just plain old common sense. Download Book. . Related articles.
Ignite Social Media Turns 9 Years Old
Ignite Social Media
JULY 1, 2016
1998 “Harry Potter and the Chamber of Secrets” the 2nd book in the series is published. While all of these may be great, we find this one to be particularly noteworthy: 2007 Ignite Social Media becomes first Social Media Agency in the United States. July 2nd. It’s a day that we hold in high regard around these parts. 1979 Susan B.
Social Media Doesn’t Make Sales – People Do
FEBRUARY 8, 2012
There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. know, social media is what I do, and I love it, but in the end it’s a tool. Whaaat?
Book Review: Optimize
NOVEMBER 5, 2012
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization. “SEO, social media and content marketing” is descriptive, but a mouthful.
The Best of Association Social Media 2014
JANUARY 14, 2015
Jamie and I wrote another book (out soon! who guest posted for us here over the year, and in particular the awesome startup founders who shared their Cool Social Tools with us: Small World Labs. Best New Social Media Tools for the Social-Tech-Savvy. HEARTFELT THANKS to: Sybil Walker Barnes, Director of Social Engagement, American Institute of Architects (AIA) .
Why Social Media Is The Catalyst For Telling The Truth
JANUARY 9, 2012
Social media has forever changed marketing and business. As a result of these new and inexpensive social tools, businesses are jumping onto social media as means to communicate with their customers and create awareness. But, thanks to social media, the conversation between businesses and customers has become a two way street. That’s ok.
Drastically Improve your Social Media Success
JULY 25, 2016
Can you drastically improve your social media success with one tip? Social media success isn’t gained by posting the most memes or SnapChat stories. Users should be self-aware that positive self-presentation is an important motivation in using social media, so it is to be expected that many users would only post positive things about themselves.
Fitting The Social Media Cube into a Round Marketing Strategy
OCTOBER 15, 2012
What would happen if an anthropologist, an innovator, a neuroscientist, and a social media marketer got together and decided to create a brand marketing campaign? The idea of linking these concepts together was discussed in my recent post , “Taking Multi-Dimensional Marketing to the Next Level,” where I presented The Social Media Cube © as a visual representation of this approach. Then along comes the book, Marketing in the Round : How to Develop an Integrated Marketing Campaign in the Digital Era , by Gini Dietrich and Geoff Livingston.
Six important shifts for social media in 2012
DECEMBER 31, 2011
So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media. Improved Integration.