How to Track Mobile App Conversions
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. conversion is when a mobile app boosts sales, whether directly or indirectly. Image via BigStockPhoto.com. Define Conversions.
Mobile Positioning: A Business Must
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me? The result?
Why Your Mobile Strategy Doesn’t Start With the Phone
Convince & Convert
OCTOBER 23, 2014
It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. There’s no smartphone app here – just a true mobile strategy to facilitate purchasing by mobile humans.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. It’s not going to give you full balance sheets but it’s a great way to keep on top of your books wherever and whenever you need to. Expensify. travel a lot. Dropbox. yeah for the win/win!).
Are you meeting the needs of your mobile members? [E-BOOK]
SEPTEMBER 4, 2012
We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations. We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is. Let us know what you think and contact us if you have specific issues with going mobile.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
Is Shazam the Future of Mobile Marketing
Convince & Convert
FEBRUARY 18, 2015
Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. For more on this and similar concepts, check out the excellent book “ The Mobile Commerce Revolution ” from Tim Hayden and Tom Webster. . Image via BigStockPhoto.com. Get all JayToday episodes at [link]. Fantastic, right?
The Merits Of Reading A Book
OCTOBER 17, 2013
What was the last book that you read? I buy new books all day. read most of my book on my iPhone using the Kindle , iBooks or Kobo app (but, mostly Kindle). haven''t been reading enough books this year. used to read - on average - about a book a week. think I have only read a handful of books this year. Still an infovore , but my consumption of books has not been at a personal level of satisfaction. Recognizing this flaw in my personal development, I''ve made an active push to read more books in the past few months. Books first.
71% of Airlines See Mobile as the Future of Airline Payments
The Realtime Report
MARCH 27, 2014
Mobile and social media will be a focus for airlines over the next few years, according to a recent survey from airline payment processing company WorldPay. Kiosks will become less important, and sales will shift to social media and mobile. And mobile looks like the future of those improvements. photo: Wikipedia Commons. Social media will also play a major role in this shift.
The Next 7 Business Books That Everyone Should Read
JULY 10, 2015
What book is stashed in your backpack? How many books do you have loaded up on your Kindle ? While there are a bunch of great books that have recently come out, there are several more coming out, in the next few months, that really deserve a lot of attention. I'm voracious when it comes to business books. Here are the next 7 business books that everyone should read (because I can't wait to get in on them!): This next book? The Very Little but Very Powerful Book on Closing by Jeffrey Gitomer. loved his last book, Die Empty. business book.
Nice use of QR codes in a conference book
JUNE 7, 2011
Had to write up a quick blog post about the QR codes in the conference book for the Association Media & Publishing conference which took place last week. Click here for the third… (normal web version, not the mobile version). Check these out. Go on, try scanning them and see what happens! Awesomesauce. love QR codes! Don’t have a QR code reader on your phone?
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes. Good Things Come on Packages. Like this post?
Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
JULY 15, 2011
ExactTarget recently released a report, called “Mobile Indepence Day” (guess when they released it). It’s an exhaustive overview of how one significant device in the whole mobile explosion, being the smartphone, impacts the way people communicate, network, transact and shop. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel.
Facebook Pages are getting mobile friendly
SEPTEMBER 12, 2015
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives. billion people.
Seth's Blog: How to read a business book
Buzz Marketing for Technology
JUNE 27, 2008
Check out Seths books. Books by Seth Godin. RSS Feeds. [-for mobile]. SETHS BOOKS. How to read a business book. like reading magic books. But reading the books is fun. s a pleasant adventure. A lot of people read business books in just the same way. s a huge gap between most how-to books (cookbooks, gardening, magic, etc.) Seths Blog.
10 New Books Worth Checking Out
MARCH 16, 2012
The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and enjoy. 10 New Books Worth Checking Out (in alphabetical order): Abundance - The Future Is Better Than You Think by Steven Kotler and Peter H. I'm much better alone with a book than I am standing in a crowd trying to make small talk. We often don't agree and we often debate, but with his latest book, I can credibly state that: we're on the same page. Seth Godin wrote a book about education. Read this short book and find out.
Wondering About Google+? Do Me a Favor and Go Buy My New Book.
Stay N' Alive
NOVEMBER 7, 2011
Go and buy my latest book, Google+ For Dummies, Portable Edition now. If you've already joined and just can't get any activity on the network, have no fear - the book shows you how to overcome that common problem, and how to gain real value from the service. In the book, I show how to use the various mobile apps for Android and iPhone, as well as the mobile web.
Book Excerpt: The Death of Facebook
JULY 23, 2011
Fifth Estate AOL facebook Friendster google interface LinkedIn McDonald's mobile MySpace social network tactile YouTubeThe following is an excerpt from Welcome to the Fifth Estate , Chapter 7: Sustaining Your Community Over Time. Who in their right mind would predict the death of Facebook, given its ever-increasing dominance? But everyone always asks, “What’s next?”. Ice cream? Salad?
#BookLoews Lets You Book Hotel Room Via Twitter
The Realtime Report
NOVEMBER 27, 2013
The luxury Loews Hotels & Resorts, a subsidiary of Loews Corporation, recently announced that hotel booking is now possible through Twitter. Customers just have to tweet @loews_hotels with #bookloews to express interest, at which point a Loews agent will respond with an attached link to a secure chat channel to shore up booking and credit card details.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.
Why Mobile Moments Are Mandatory for Every Business
Convince & Convert
JULY 4, 2014
Tweetable Moments Start thinking about your customer’s mobile moment. jbernoff Tweet This Defining Mobile Moments Josh started as a researcher at Forrester 19 years ago. Recently, his research has focused increasingly on mobile use. Forrester has introduced the hashtag #MyMobileMoment for people to share the little victories they have using mobile technology every day.
Brand Books And Seminars For Word Of Mouth
FEBRUARY 4, 2013
Such sources are most often shared through books and seminars. Best lessons from books on branding. One of the best things about books is that they can be shared very easily. Such books as Made to Stick promote the idea that it’s good to keep ideas simple if you want them to stick. ” However, one thing to consider is that all too often, books also advise to never go by the book if you want to succeed. Books have a lot to say, but it always comes down to your own interpretation and application. But where do we get these ideas from?
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. From Blogger to Author? I’ve considered several books over the years. Book Review
Make A Mobile Marketing Impact
MARCH 4, 2012
While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc.), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. impact mobile. mobile entertainment forum. mobile industry. mobile marketing.
Why Mobile Content Strategy is Important to PR
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago. 15 percent read a book. Mobile Web.
[Cool Infographic Friday] Everything you need to know about mobile payment options
MARCH 1, 2013
have a Square card to accept credit card payments with my phone (say for selling my book ) (by the way – I view with extreme suspicion any business that does not take credit nowadays). I’m checking out Dwolla and Serve as ways to potentially detach myself from the traditional banking system which I hate. How are you using mobile payments? justsayin. Potluck
Book Review: The Crowdfunding Revolution
MAY 8, 2013
In this series of posts about social media books, I invite the author to share something about themselves and why they wrote the book, and what in the book might be of particular interest to association or nonprofit audiences. . In 2010, he co-authored a pioneering book on crowdfunding titled The CrowdFunding Revolution (with Kevin Lawton). More: “Organic.
The Year Of Mobile? Sounds Like The Month Of The Smartphone
DECEMBER 28, 2011
Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. One thing is for certain: the tide is beginning to shift dramatically and it won't be (too) long before mobile becomes the primary screen. Media (music, movies, TV, books, etc.) It wasn't too long ago that mobile carriers didn't care about data. According to the MediaPost article, " Cisco predicted today that mobile data use worldwide is poised to grow 21x by 2015." Mobile networks vs. wi-fi. mobile. mobile app.
Book Title Revealed: Marketing in the Round
DECEMBER 5, 2011
We finally get to talk about our new book! It’s time to let the cat out of the bag with our book now listed on Amazon and Barnes & Noble. There are not many new insights to add to the incredibly thick lexicon of social media texts available in book stores. Marketing in the Round by Geoff Livingston and Gini Dietrich. Guess what?!? Integration of All Disciplines.
Need Mobile Intel? Read The Third Screen
JUNE 9, 2011
Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin ‘s Permission Marketing and Charlene Li & Josh Bernoff ‘s Groundswell were two such books. Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. It is completely an opt-in experience.
How the P.S. In a Blog Post (And SEO) Landed Me a Book Deal
OCTOBER 22, 2012
This book aims to change that. Something many of you may recall is that at the end of the blog post, I had this to say: “ P.S. If there are any publishers reading this, there’s another 20,000 words that I can say on this topic (I haven’t even started on mobile). I can see the “How a P.S. In a Blog Post Landed Me a Book Deal” headlines already. Actually Writing a Book.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Mobile Marketing Statistics. MindJumpers ). 3.
18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
Blue Focus Marketing
FEBRUARY 19, 2013
Aside from the following pearls of wisdom, I also recommend reading Kathryn Rose ( @katkrose ) and Ted Rubin ’s ( @ TedRubin ) new book Return on Relationship. Mobile makes it easy to take social on the road—get out from behind your desk and use social to meet key customers, learn about their interests and create events that bring people together face to face. Spell it out.
The Random on Social Media, Music, Sports, Books and Movies
Direct Marketing Observations
SEPTEMBER 26, 2011
Less desktop and more mobile if you really want to know. Though repeatedly checking my mobile device for fantasy football updates throuoout the day doesn’t hurt either. Kat French , who has one of the coolest names, is helping us put our 120 plus socialmedia tweetchats into a book-I know… Not another social media book, can you feel it? When travelling/flying, I’ve been reading 2 books simultaneously one is called Bounce by Matthew Syed which talks about how prodigies are not born, they are made, from hard work. If so what does it consist of?
5 Tips To Book A Baller Vegas Trip Affordably That You Haven’t Heard
OCTOBER 1, 2014
You can play on Facebook or on your mobile device and they both share the same synched up account. Book Accommodations Through Independent Owners. But we went with option 2 which involved booking dinner at a restaurant attached to a club (in this case Hakkasan). Not all clubs have this, but the ones that do will usually let you skip the line if you book dinner there. Okay, maybe not celebrity baller, but there are ways to experience an upgraded Vegas experience. love Vegas. I do. It’s not for everyone. But for me, 2 times a year is standard. Very cool. Travel
Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO
FEBRUARY 21, 2011
Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. Now you can find out, with this free book, available as a PDF. Weekly Reads mobile social media youtubeEnjoy.
CTRL AT DEL - The Business Book
FEBRUARY 5, 2012
CTRL ALT DEL is the title of my second business book. Author of the best-selling business book, Six Pixels of Separation , and President of award-winning Digital Marketing agency, Twist Image , signs with Business Plus for the release of his sophomore book. NEW YORK, February 1, 2012 /PRNewswire/ - Business Plus, an imprint of Grand Central Publishing ( Hachette Book Group USA ), has announced it will publish CTRL ALT DEL: Reboot Your Business (and Yourself) in a Connected World by Mitch Joel. About Business Plus - Grand Central Publishing - Hachette Book Group USA.
An invisible economy in Latin America and the Caribbean?
APRIL 17, 2014
This is a guest post by Felipe Buitrago, consultant at the Inter-American Development Bank, related to his awesome new book about the Orange Economy. Communications takes the lion’s share of this ‘new’ economic engine, but with 120 million mobile subscribers it could not be expected less. Book review plan to write more about this later, but take a look first.
How to Build and Monetize a Mobile-Optimized Blog
SEPTEMBER 5, 2012
For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?
Facebook Engagement Rates Continue to Grow [Report]
JULY 30, 2012
As Facebook continues to make improvements and as marketers make use of the platform for social marketing, consumer engagement on Facebook has increased significantly. Search spend among advertisers remains strong with a growing emphasis on mobile devices. Facebook Timeline for Pages on Mobile Devices. The Impact of Mobile Web Usage [Infographic].
Marketing In the Round
DECEMBER 5, 2011
We finally get to talk about our new book! About the book… Integration of All Disciplines. have both successfully marketed in the social and mobile media realms, yet our roots are in traditional public relations and advertising. When the book is released in May, it will have been nine years since Robert Scoble began his tenure at Microsoft as a video blogger.
EVOLVE: Technology will Mandate Marketers to Keep Up with the Times
MARCH 16, 2015
When Dan and I wrote EVOLVE, we had already been practicing much about what the book preaches. As this excerpt from our book: EVOLVE: Marketing (as we know it) is Doomed! Mobile enables the shortest path to purchase. Peer and family recommendations via mobile are an important influences via mobile. Book review Social CRM and ROI marketing social media
How Emails Are Evolving into Mailable Microsites
Convince & Convert
APRIL 29, 2015
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. When the book was published last fall, there were some definite signs of email heading in this direction. The space concern associated with nav bars in mobile emails have led to the creation of hamburger menus within emails.