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| Page 1 of 14 | Previous | Next | MOBILEGROOVE MAY 18, 2012  Mobile Usage Hot Trends: Mobile Apps, Multi-screen & Mobile Video Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. mobile subscribers are moving to smartphones and downloading more apps. Related articles. | MOBILEGROOVE SEPTEMBER 27, 2011 Mobile-Optimized Websites & Strategies: Why Waiting Is NOT An Option Mobile is huge. And so is the value marketers and companies can wring out of a comprehensive mobile strategy that starts with a mobile-optimized website. products on the move, and the number of businesses that have invested in a mobile-optimized website to satisfy their customer requirements. Richard Edwards surveyed mobile authorities and practitioners to get the answers. Are businesses mobile ready? Only a fraction of businesses in the five countries surveyed report having mobile optimized sites. ” Mobile in the fast-lane. | | | | | |
| MOBILEGROOVE MARCH 29, 2012  Three Quick Tips To Monetize Your Mobile App The avalanche of mobile apps turns up the pressure on individual mobile developers to find new ways to rise above the noise and generate meaningful revenues. Most mobile app developers have realized that earning a living from their activities is no walk in the park. Each of these options has its own challenges (and advantages), and mobile advertising is no different. | MOBILEGROOVE SEPTEMBER 6, 2011  Mobile Marketers: Why Device Detection Delivers Competitive Edge It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. distinct and Web-capable mobile devices models. | SOCIALFISH SEPTEMBER 4, 2012  Are you meeting the needs of your mobile members? [E-BOOK] We’ve been working with Results Direct to dig into the minds and needs of members using mobile to engage with their associations. We developed three personas to think through how people use mobile and how an association might need to think about how accessible their content is. Let us know what you think and contact us if you have specific issues with going mobile. | MOBILEGROOVE MARCH 11, 2013  New Book Tackles Key Mobile Operator Issues, Outlines Winning Strategies What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. Mobile operators and service providers can also innovate and improve their offers around voice and messaging. Against this backdrop, mobile video is a market segment on the tipping point. ” Game-changing. New Guide debuts. | | | | | | | |
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MOBILEGROOVE | MONDAY, JANUARY 28, 2013  Enterprises Need Mobile Apps Too; Tapping The Next BIG Market
It’s a fledgling market poised for explosive growth, and a mobile app mega-trend highlighted in my new book The Everything Guide To Mobile Apps: A Practical Guide To Affordable Mobile App Development For Your Business (F+W Media Inc.), which is now available for pre-order via Amazon and Barnes & Noble , and slated for release as a book — and later an e- book — on March 18. More recently, the company was nominated one of the top 50 innovative companies by Mobile Entertainment. Gary Schwartz, Impact Mobile @ImpulseEconomy. MORE >> -
MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011  Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media
Heightened activity and interest in mobile retail (spurred on by holiday shopping and the rapid uptake of price comparison services and apps), has paved the way for a variety of new and immersive mobile experiences that insert marketing messages and campaigns into our daily shopping routines. From mobile codes (specifically, barcodes) to mobile coupons, companies are enlarging their arsenal of capabilities to capture our attention while we shop. Q: How about the mobile search? first noticed Aisle411 because I liked the mobile search IP. It’s just right. MORE >> -
MOBILEGROOVE | MONDAY, NOVEMBER 7, 2011  Finalist For Best Business Book 2011, Finalizing New Mobile Industry Guide
The contributors to this book include the editors Michelle Manafy and Heidi Gautschi , as well as Mary Ann Bell, Shashi Bellamkonda, Sarah Bryans Bongey, Jami L. USABookNews.com, the premiere online magazine and review website for mainstream and independent publishing houses, announced the winners and finalists of THE USA “BEST BOOKS 2011” in over 140 categories covering print, e- books and audio books. Millennials are mobile. In fact, the last edition, titled Mobile Renaissance, literally pushed the boundaries that separate our digital and physical worlds. MORE >> -
MOBILEGROOVE | WEDNESDAY, SEPTEMBER 7, 2011  Mobile Search App Goby Finds Fun Stuff Nearby; Acquired By TeleNav
Today we kick off a new series of mobile search app reviews and road tests with Goby, a mobile search app that helps people find fun things to do nearby. The company behind the app, described by tech celeb Robert Scoble as more important than Foursquare, was acquired on Friday by location services giant TeleNav, proof that mobile search is a new must-have feature of apps, services and discovery schemes. * * *. Sure, you can try to *make* Google tell you what’s on nearby, but Goby is designed from the ground up to do it better and do in on your mobile. MORE >> -
MOBILEGROOVE | FRIDAY, SEPTEMBER 14, 2012  Apple Leads In Mobile Ad Impressions, Tablet Interaction Increases
The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies? New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 Data from Millennial Media and consumer research firm comScore also confirm a shift as we migrate our viewing habits from online to mobile devices. It’s a tough one to call. MORE >> -
- IMPACT: Risky App Business; Mobile Barcodes & Why Mobile Marketing Pays MOBILEGROOVE | FRIDAY, OCTOBER 8, 2010
- Seth's Blog: How to read a business book BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
- IMPACT: Your Essential Mobile Read for 2011; Why Next Year Will Rock Mobile Marketing MOBILEGROOVE | FRIDAY, DECEMBER 17, 2010
- The New Measure of Networked Non-Profits: A book by Beth Kanter and Katie Paine SIMON MAINWARING | TUESDAY, SEPTEMBER 25, 2012
- First-Ever Guide Brings Together Experts On How To Make, Market & Monetize Mobile Apps MOBILEGROOVE | FRIDAY, MAY 17, 2013
- Celebrity CMO Jeffrey Hayzlett Talks Mobile Marketing, Social Media & Privacy MOBILEGROOVE | THURSDAY, APRIL 28, 2011
- Meet The Mobile Mavens; The Mobile Marketing Review Debuts Next Week MOBILEGROOVE | THURSDAY, OCTOBER 21, 2010
- IMPACT: Sesame Street Shows The Way to Mobile Marketing Engagement; Opt-In Builds Loyalty MOBILEGROOVE | FRIDAY, NOVEMBER 19, 2010
- #DearKen: How Should I Use #Socialmedia To Promote My Book? MOBILEGROOVE | THURSDAY, MAY 9, 2013
- Book Review: The B2B Social Media Book WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012
- Learning From Leading Marketers & Markets To Map Mobile Strategy MOBILEGROOVE | FRIDAY, APRIL 13, 2012
- Mobile Insider Summit Takeaways Marketers Need To Know MOBILEGROOVE | FRIDAY, AUGUST 24, 2012
- SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM MOBILEGROOVE | TUESDAY, MARCH 13, 2012
- Aisle411: Accelerating In-Store Engagement With Mobile Search, Mobile Marketing & Social Media MOBILEGROOVE | WEDNESDAY, FEBRUARY 2, 2011
- More Verticals More Active In Mobile Marketing; But Don’t Get Blinded By More Connected Devices MOBILEGROOVE | FRIDAY, JANUARY 7, 2011
- #FF FollowFriday: Millennial Media Reveals Mega Mobile Advertising Trends MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
- IMPACT: Holiday Shopping Super-Charges Mobile Commerce MOBILEGROOVE | MONDAY, DECEMBER 6, 2010
- Nice use of QR codes in a conference book SOCIALFISH | TUESDAY, JUNE 7, 2011
- The Everything Guide To Mobile Apps For Developers, Businesses & Brands MOBILEGROOVE | WEDNESDAY, NOVEMBER 14, 2012
- MHEALTH: Improving Diagnostics With Mobile Innovation & Mobile Lab On A Chip MOBILEGROOVE | THURSDAY, JANUARY 6, 2011
- Why Mobile Marketers Must Listen & Respond To Digital Natives MOBILEGROOVE | WEDNESDAY, MAY 11, 2011
- Mobile Marketing Association Mobile Forum Analysis @ Mobile Marketer MOBILEGROOVE | TUESDAY, OCTOBER 12, 2010
- RFID & Mobile Retail: Moving From Efficiency To Engagement MOBILEGROOVE | THURSDAY, JANUARY 26, 2012
- Atlas’ Game-Changing Sports Fan App & Social Network: Bad News For Facebook? MOBILEGROOVE | WEDNESDAY, NOVEMBER 30, 2011
- Mobile Marketers: Focus On Small Tribes For Big Results MOBILEGROOVE | FRIDAY, JULY 1, 2011
- Mobile App Developers: Know Your Boomers MOBILEGROOVE | THURSDAY, JULY 19, 2012
- ANALYSIS: Arby’s Mobile Marketing Campaign, Emerging Markets MOBILEGROOVE | THURSDAY, OCTOBER 28, 2010
- How to Capitalize on Digital JEFF KORHAN | THURSDAY, APRIL 5, 2012
- Five From Five: Mobile Augmented Reality Apps & Face Recognition Gain Traction MOBILEGROOVE | THURSDAY, JANUARY 13, 2011
- The Pulse Video Show Debuts Today; Gary Schwartz Talks Mobile 2012 Megatrends MOBILEGROOVE | THURSDAY, JANUARY 12, 2012
- Streamlining Text Messaging To Fast Track Mobile Marketing MOBILEGROOVE | MONDAY, JUNE 20, 2011
- 10 New Books Worth Checking Out TWIST IMAGE | FRIDAY, MARCH 16, 2012
- Book Review: The Crowdfunding Revolution SOCIALFISH | WEDNESDAY, MAY 8, 2013
- Happy Holidays! Tomi Ahonen Lists Top Mobile Trends; Why Symbian Rules & M-Education Transforms MOBILEGROOVE | SATURDAY, DECEMBER 25, 2010
- Revitalizing Brand Appeal & Value With Mobile MOBILEGROOVE | FRIDAY, AUGUST 19, 2011
- Japan Mobile Giving Efforts Embrace Different Messaging Formats; What Hot News Will Break At CTIA MOBILEGROOVE | FRIDAY, MARCH 18, 2011
- Mobile Driving News Consumption, Participation & “Reporting” MOBILEGROOVE | MONDAY, OCTOBER 8, 2012
- Mobile: More Than Roll Of Dice For Caesars Las Vegas MOBILEGROOVE | MONDAY, DECEMBER 17, 2012
- ‘What’s The Future of Business?’ by Brian Solis: A Must Read SIMON MAINWARING | FRIDAY, MARCH 1, 2013
- M-Pulse: Mobile Voice Analysis & Trends; Will Apple Siri Set The Bar? MOBILEGROOVE | MONDAY, FEBRUARY 13, 2012
- IMPACT: Windows Phone 7, Disney Strategy & Mobile Marketing For Dummies MOBILEGROOVE | FRIDAY, OCTOBER 15, 2010
- Why No Public Blowout Over Personal Privacy Breaches & Google Violations? MOBILEGROOVE | FRIDAY, FEBRUARY 24, 2012
- IMPACT: Multi-tasking Connected Devices Can Boost Mobile Marketing Campaigns MOBILEGROOVE | FRIDAY, OCTOBER 29, 2010
- Brand Books And Seminars For Word Of Mouth UNSPOKEN | MONDAY, FEBRUARY 4, 2013
- Added Value For Marketers In Mobile Search & Apple iTunes Purchase Data MOBILEGROOVE | FRIDAY, APRIL 8, 2011
- M-Pulse ANALYSIS: inneractive Cracks The Code On Mobile App Monetization MOBILEGROOVE | THURSDAY, APRIL 5, 2012
- Mobile Positioning: A Business Must WEBBIQUITY SMM | THURSDAY, MAY 3, 2012
- M-Pulse ANALYSIS: WIP Marketing Essentials For Mobile Developers MOBILEGROOVE | MONDAY, MARCH 19, 2012
- Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone CONVERSIONATION | FRIDAY, JULY 15, 2011
- Mobile matters: Gary Schwartz on how your brand keeps up with shoppers SIMON MAINWARING | WEDNESDAY, FEBRUARY 13, 2013
- Vacationers & Road Warriors Offer Mobile Marketers New Engagement Opportunities MOBILEGROOVE | TUESDAY, AUGUST 21, 2012
- Youtility – The Marketing Strategy for the Age of Information Overload CONVINCE & CONVERT | SUNDAY, FEBRUARY 17, 2013
- MMA Mobile Marketing Forum Serves Up Hard Data & Deep Insights MOBILEGROOVE | MONDAY, JUNE 18, 2012
- Best Practices for Implementing Site Search on your Web or Mobile Site. DIGITAL VOICES | WEDNESDAY, AUGUST 22, 2012
- Apps for Africa: 3 Reasons To Focus on Mobile THIS, THAT AND THE OTHER | MONDAY, MAY 2, 2011
- Why 2 Days Later is 2 Days Late ARI HERZOG | MONDAY, SEPTEMBER 27, 2010
- [Exclusive] 5 factors driving the launch strategy of associationsnow.com SOCIALFISH | TUESDAY, OCTOBER 2, 2012
- Using Mobile To Ask, Listen & Boost Customer Loyalty MOBILEGROOVE | THURSDAY, NOVEMBER 29, 2012
- Olympics Are Coming-Out Party For Multi-Screen Viewing MOBILEGROOVE | TUESDAY, JULY 24, 2012
- NEW! Achieving App Impact: Using SMS To Encourage Ongoing Engagement MOBILEGROOVE | WEDNESDAY, OCTOBER 10, 2012
- An Easter Surprise, Using QR Codes for Instant Sampling CONVINCE & CONVERT | MONDAY, APRIL 25, 2011
- SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM MOBILEGROOVE | TUESDAY, MARCH 13, 2012
- Look for the book: a microMARKETING update GREG VERDINO | MONDAY, JUNE 21, 2010
- Essential free book on the mobile industry THE WAY OF THE WEB | FRIDAY, DECEMBER 17, 2010
- The New Small ARI HERZOG | FRIDAY, AUGUST 13, 2010
- Facebook Engagement Rates Continue to Grow [Report] MINDJUMPERS | MONDAY, JULY 30, 2012
- The Problem With Geo Located Marketing JUGNOO | WEDNESDAY, MARCH 28, 2012
- Remembering Steve Jobs; Why Siri Won’t Provide Mobile Marketers All The Answers MOBILEGROOVE | FRIDAY, OCTOBER 7, 2011
- Last Call: Mobile App Makers & Startups Network @ForumOxford MOBILEGROOVE | TUESDAY, NOVEMBER 20, 2012
- Make A Mobile Marketing Impact TWIST IMAGE | SUNDAY, MARCH 4, 2012
- [Cool Infographic Friday] Everything you need to know about mobile payment options SOCIALFISH | FRIDAY, MARCH 1, 2013
- Mobile Search App Review & Road Test: Hipmunk MOBILEGROOVE | TUESDAY, JUNE 5, 2012
- The Random on Social Media, Music, Sports, Books and Movies DIRECT MARKETING OBSERVATIONS | MONDAY, SEPTEMBER 26, 2011
- 2010 Projects & Partners; Lots Of Reasons To Pitch To MSearchGroove MOBILEGROOVE | MONDAY, JANUARY 3, 2011
- Top 5 Mobile iPhone and Android Apps SOCIALNOMICS | MONDAY, NOVEMBER 28, 2011
- Can London Steal The Lead From Silicon Valley: AppShed & Tony Fish MOBILEGROOVE | WEDNESDAY, NOVEMBER 21, 2012
- The Next Media Disruptors are Mobile Pure-Plays STEVE RUBEL | MONDAY, JANUARY 10, 2011
- Premier Inn: Attracting Premium Customers With Cross-Platform Approach MOBILEGROOVE | MONDAY, MAY 9, 2011
- What We Learned in Kindergarten Now Applies to Mobile Data Plans MOBILEGROOVE | WEDNESDAY, AUGUST 22, 2012
- The NEW Social Learning - A Guide to Collaborative & Collective Intelligence CONVERSTATIONS | MONDAY, SEPTEMBER 13, 2010
- 8 Must-Have Apps for Your Mobile/Social Business JANET FOUTS | TUESDAY, JANUARY 1, 2013
- Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch AKAMAI MARKETING | FRIDAY, DECEMBER 28, 2012
- CTRL AT DEL - The Business Book TWIST IMAGE | SUNDAY, FEBRUARY 5, 2012
- The Year Of Mobile? Sounds Like The Month Of The Smartphone TWIST IMAGE | WEDNESDAY, DECEMBER 28, 2011
- Review: Brian Solis, ‘The End of Business as Usual’ SIMON MAINWARING | WEDNESDAY, OCTOBER 26, 2011
- Five From Five: Mobile AR Competition & Innovation Heats Up MOBILEGROOVE | MONDAY, JANUARY 10, 2011
- Is SMS Marketing Still a Viable Strategy? TECHIPEDIA: TAMAR WEINBERG | TUESDAY, DECEMBER 20, 2011
- Book 'em Verdino: announcing micromarketing GREG VERDINO | TUESDAY, JUNE 2, 2009
- The Kindle Fire Comes To Europe; Are Developers Really Ready? MOBILEGROOVE | THURSDAY, JANUARY 5, 2012
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