Convince & Convert
AUGUST 10, 2010
Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. Customer service? Knowing whether to respond to or ignore negative comments on a blog? Thanks for sharing this Jay.
Convince & Convert
SEPTEMBER 7, 2010
Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.
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Convince & Convert
JULY 12, 2011
He writes the Britopian blog, and wrote the new social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization (available July 26). Are they trying to streamline communication between business units or geographies? Building a business is easy. Start with an idea.
Jeff Esposito
JANUARY 5, 2012
Charlton Library Sends Police to Collect Overdue Books From 5-Year-Old – no you did not read the headline wrong it really happened. IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community.
Convince & Convert
JUNE 29, 2010
In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.
Convince & Convert
JULY 5, 2010
I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up. Wonderful community-building strategy! Wonderful community-building strategy! Wonderful community-building strategy!
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0
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