article thumbnail

Guy Kawasaki Interview on His Latest Book – APE

Writtent Blog

Venture capitalist, entrepreneur, a former evangelist at Apple and the author of 12 books now. Meet his new creation – Ape: Author, Publisher, Entrepreneur – How to Publish a Book. Helen: We’re going to talk today about Guy’s last book Ape. Guy, why did you decide to write a book? Helen: How are you doing today?

article thumbnail

Using the Amazon Search Engine as Marketing

WebInKnow

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Book Review and Giveaway- The Commitment Engine by John Jantsch

Janet Fouts

The Commitment Engine: Making Work Worth It , by John Jantsch. In the Commitment Engine he shows us what commitment really means in a business and a personal sense. In the book he says “A commitment engine business must always ask ‘How can we make what we give away better than what our competitors charge for?’”

article thumbnail

Book Review: Marketing in the Round

Webbiquity SMM

As noted in the introduction, “Every contemporary marketing book is dedicated to the topic of social media, whether it be Facebook, return on investment, content, or customer relations. That description (as much else in the book) sounds a lot like web presence optimization (WPO), the framework for which has been covered here previously.

Review 186
article thumbnail

21 of the Best Business Books for Entrepreneurs

Rebekah Radice

Since I can remember, grabbing a book, hunkering down on the couch, and falling into a bestseller has been my favorite pastime. Oh sure, I’m a podcastaholic and news junkie, but it’s not the same as reading a book cover to cover. I’d read a book a week. What if I switched from physical books to audio books?

Startup 133
article thumbnail

Google Books Poses New Search Opportunity

Small Business Mavericks

A judge agreed with their argument that scanning pages of published books constitutes fair use. The interesting thing about this decision is that the scanned pages in the books creates a new opportunity for business owners with authority to achieve search engine rankings. That could lead to additional books sold for authors.

Google 101
article thumbnail

Top Social Media and Marketing Books of 2010

Webbiquity SMM

Books make great gifts, and there’s still time to order for pre-Christmas delivery. Since you don’t want to take the chance of buying a sleeper however, or a book that’s inappropriate for the recipient, here are nine ideas—books reviewed on the Webbiquity blog this year. Happy shopping!