From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created? 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. Big Social Media Disasters of 2012. Here are eight disasters from 2012…. MORE >>

by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. The Nielsen study, commissioned by women-focused blog network BlogHer and NBCU’s iVillage , found that Facebook is becoming a major attraction for a majority of the population , rivaling the reach of traditional media channels. Of the online population, 47% visit Facebook daily, according to Nielsen, nearly rivaling the 55% that watch TV. According to Nielsen’s survey, 32.7 million (6%) use it daily. MORE >>

couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. MORE >>

Meeker’s annual analysis of the trends and stats that matter most is eagerly awaited — and this year was no exception. Sadly it wasn’t news to me when Nielsen reported that more people in Africa have access to a mobile device than they do to clean drinking water. However, the other data points Nielsen published in this recent post summarizing the current state of mobile in South Africa were entirely new, shedding light on an abundance of opportunities for marketers everywhere. Her latest research was unveiled this week at the Web 2.0 As she put it: “Wow! MORE >>

Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech. The GOP convention was “one of the most talked about news events of the year on Facebook ,” ( Associated Press ) according to data analysis from Facebook. The Republican convention drew a significantly older audience on TV: out of 22 million who watched Ann Romney speak, Nielsen reported that nearly 15 million were 55 or older. million. MORE >>