The Best, and Worst, Social Media Analytics Platforms
Ignite Social Media
DECEMBER 16, 2016
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Here are how the most popular platforms rank in terms of social media analytics: 1. Twitter. Facebook. YouTube. Pinterest.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
The Future of Social Media Is Mobile. Are You Ready?
JUNE 28, 2016
This rise of smartphone use will undeniably have a huge impact on social media usage. Already 1 in 5 minutes of all digital media time is spent on social sites or in social media apps, and nearly 80% of all social media time is spent on mobile. 2016 Social + Digital Marketing Predictions Download. Education & Analysis Social Media
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Mobile Email Search Social Media Video Display. Nielsen Report: Blogs Still on the Rise. Digital Consumer Report State of The Media: Q3-Q4 2011. › Social Media.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Here are eight disasters from 2012….
Best Social Media Monitoring Tools
MAY 26, 2010
More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels.
Digital Marketing Predictions from the Experts: 2017 Edition
NOVEMBER 30, 2016
We asked the smartest people we know, from business leaders to product specialists, social influencers to social media managers, how they think social marketing will evolve in 2017. What is your digital/social marketing prediction for 2017—in three sentences? How will brands tie social/digital to business results in 2017—in two sentences?
The 5 Reasons Most Companies Aren’t Measuring Social Media
Convince & Convert
FEBRUARY 3, 2011
Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings.
The 2012 Political Conventions on Social Media: 13.5M Tweets Strong
The Realtime Report
SEPTEMBER 18, 2012
The Republican National Convention saw sharply dropping numbers in TV viewership – but online and social network participation numbers are up. million, up from just 365,000 four years ago. Is the political conversation migrating from traditional media to the internet? Social Media Audience Up. Tweets from both conventions numbered 13.5 TV Audience Down. million.
4 Creative Ways to Market Your Business with Snapchat
DECEMBER 21, 2016
But there is an untapped social media resource that many organizations aren’t using enough, and that’s Snapchat. Source: Snapchat, Nielsen. In fact, according to Edison Research , Snapchat is the most popular social media app among Americans 12-24 years. 2017 Social Marketing Planning Guide Download. Education & Analysis Social Media
5 Reasons Social Media Measurement is Making You Lie to Yourself
Convince & Convert
AUGUST 7, 2011
Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry. Not really. Wrong. Guess what?
8 Ways to Consistently Generate Excellent Content for Social Marketing
AUGUST 4, 2016
Solid content is integral to a social media marketing strategy. How to Create a Conversion-Based Social Campaign Download. How do you find the right ones to share on social (and keep up with industry trends)? Read 20 comments on a good blog post and you’ll find a fresh way of looking at things — and at least one great idea for your social media strategy. .
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.
Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Does Facebook do Sentiment Analysis?
How Facebook Messenger Bots Are Changing the Way Brands Communicate
DECEMBER 14, 2016
Through Nielsen, Facebook uncovered the metrics to support that while the “why” and “how” behind messaging habits may vary, “the global growth of messaging is undeniable.”. Community management on social media is changing, dramatically and rapidly. Brands need to be using social media as a means to communicate effectively, not trend. Then came social media.
Social Media Monitoring Tools – 2010 Review (intro)
MARCH 30, 2010
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 , Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool.
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
MAY 15, 2009
Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign?
Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab
MARCH 30, 2011
ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). Zarrella’s analysis found. and on Saturdays.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements
SEPTEMBER 2, 2016
Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5% in off-trade compared to the same period in 2014.
If Size Matters, Social Media is Huge in the US
APRIL 18, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Social gaming is a daily habit for a huge number of people. media use.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One July 7th, 2010 |Written By: Katie Van Domelen | View Comments Tweet Guest post by Katie Van Domelen , the social media manager at Off Madison Ave in Tempe, Arizona.
6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More
JUNE 12, 2016
Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Engage with others on the social platforms. Post great content.
Do the Math to Calculate the ROI of Business Blogs
Blue Focus Marketing
MARCH 13, 2012
Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution. Unfortunately, many corporate executives are still in denial over the profusion of branding opportunities that these social media activities foster. social media real estate I’d start with is a blog”.
The Future of Blogging: I Had to Tell You This
APRIL 25, 2012
prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. There are three reasons why this analysis includes so much information. 5,000? Ready?
Big Ad News at the Big 3 Social Networks | Social You Should Know
Ignite Social Media
SEPTEMBER 26, 2016
Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API.
Brand Monitoring: Where Are They Now?
APRIL 1, 2011
couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Companies
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! thanks! thanks!
The Shift To TV Everywhere
OCTOBER 18, 2011
Media can be both passive and active. Clearly, the Internet is an active media. Even with all of the interactivity that has recently been introduced, the majority of our population still enjoys TV as a passive media. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. What about Social Media and those who do turn TV into a more active media? The above posting is my twice-monthly column for The Huffington Post called, Media Hacker.
What Journalists Need from PR People
MAY 6, 2010
One of the keynote panels was about the media and their needs in today’s Web 2.0 When asked if he thought Newsweek would still be sold at newstands in 10 years time, Porter Bibb, who specializes in capital financing of media, entertainment, and technology ventures said: “I don’t think you’re going to find newsstands at airports or anywhere else in 10 years.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). billion of which access the social network via mobile devices. Sounds great, right! Headline.
How to Hack Your Efficiency with an Agile Blog Planning Process
Convince & Convert
APRIL 14, 2015
You share your content with social media. Teams have told us that consolidating their content marketing tools for ideas, communication, blogging, and social media with CoSchedule has saved them more than 2 hours per post ! Listen to your audience on social media. That’s being effective. You use a workflow to manage your team and guest authors. Right? But
Online Content Curation: The Key To Building Visibility, Authority And Value
SEPTEMBER 24, 2010
When I first wrote about this , six years ago, I called this type of work newsmastering and newsradars , but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content curator is and what tools and features are really needed has certainly started to change. But not only.
Why Host a Blog on Your Corporate Website?
JANUARY 4, 2011
Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV. White papers?
Social Media Research: Interview with Joel Rubinson of ARF - Part I
Diva Marketing Blog
FEBRUARY 23, 2009
With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table. This approach got us to our three top priorities of research transformation, 360 media and marketing, and reestablishing trust in online research panels.
Mapping the Social Internet – what part of the world is the most.
AUGUST 9, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets.
New People at Mindjumpers
FEBRUARY 2, 2011
Also we have brought in the talented Christina as a Social Designer. Christina will be assisting us in ensuring a great social design and user-experience when developing different projects. Lise Haar Nielsen Account & Project Assistant. Loa supports the copywriters with target group and culture research and analysis. Christina Bruun Social Designer.
Content Aggregation For Links, Traffic And Buzz
OCTOBER 12, 2010
Due to the nature of social media, when you aggregate original material from around the web those content producers will get pinged. If they like how you aggregated them and you added value, they’ll likely share it. quick example: 49 Amazing Social Media, Web 2.0 However, the commercial benefit for news media is beginning to become a question and concern.
Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation
SEPTEMBER 24, 2010
Anderson - Nielsen Journalism Lab Part 2 - Aggregation Is Not Curation - The Human Factor Aggregation is not curation Filtering is not curation Aggregation is Automated, Curation is Manual Automated Aggregation without Curation, is mostly. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. Human-powered, manual news curation is.