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Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Nielsen. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Media. Media Planning Media Buying Behavioral Marketing Publishing Networks & Exchanges. Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. Mobile Email Search Social Media Video Display. Nielsen Report: Blogs Still on the Rise. Digital Consumer Report State of The Media: Q3-Q4 2011. › Social Media.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Here are eight disasters from 2012….

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it. blogs, microblogging sites, social networks, etc.). Social Media Monitoring. UberVU.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How should you integrate social media with other marketing tactics like email?

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels.

2012 Social Media Business Trends

Blue Focus Marketing

As the end of the year draws near, it’s time to start looking at social media trends for 2012. Competition will intensify as the rules of marketing are further altered by social media, mobile web and all in real-time. For businesses that don’t start embracing social media, 2012 may mark the beginning of their declining growth and profit. for brands? for PR?

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry. Not really. Wrong. Guess what?

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. Of those more than 1 million households, the behavior of just 619 was tracked by Nielsen to determine ratings.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

read an article on Wendy Harmer’s Hoopla Polls Fake Story  by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Does Facebook do Sentiment Analysis?

The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

The Realtime Report

The Republican National Convention saw sharply dropping numbers in TV viewership – but online and social network participation numbers are up. million, up from just 365,000 four years ago.  Is the political conversation migrating from traditional media to the internet? Social Media Audience Up. Tweets from both conventions numbered 13.5 TV Audience Down. million.

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

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Social Media Monitoring Tools – 2010 Review (intro)

www.freshnetworks.com

Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 ,  Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool.

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business. Our blog offers resources, information, and advice on using social media to achieve your business goals. Boss asking about the ROI of your social media campaigns? What Results Can I Expect From My Social Media Campaign?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Social Media Monitoring Tools – How to Pick The Right One July 7th, 2010 |Written By: Katie Van Domelen | View Comments Tweet Guest post by Katie Van Domelen , the social media manager at Off Madison Ave in Tempe, Arizona.

Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy » Nieman Journalism Lab

www.niemanlab.org

ABOUT ARCHIVES CONTACT SUBSCRIBE TWITTER Tweet late, email early, and don’t forget about Saturday: Using data to develop a social media strategy By Andrew Phelps Tweet Tweet more, and embrace the weekends. That’s according to Dan Zarrella , a social media researcher (with 33,000 followers himself ). Zarrella’s analysis found. and on Saturdays.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.

If Size Matters, Social Media is Huge in the US

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact If Size Matters, Social Media is Huge in the U.S. by Pam Dyer on April 18, 2010 Share About 127 million Americans, or three-quarters of the population, use social media, according to Nielsen Online. Social gaming is a daily habit for a huge number of people. media use.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Engage with others on the social platforms. Post great content.

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution.  Unfortunately, many corporate executives are still in denial over the profusion of branding opportunities that these social media activities foster. social media real estate I’d start with is a blog”.

The Future of Blogging: I Had to Tell You This

Viper Chill

prediction about the future of blogging; a platform actively used by over 181 million people (Nielsen data for October 2011). think it’s a shame that an industry which affects so many people gets so little self-analysis and even fewer people trying to uncover where it’s heading. There are three reasons why this analysis includes so much information. 5,000? Ready?

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What Journalists Need from PR People

Proactive Report

One of the keynote panels was about the media and their needs in today’s Web 2.0 When asked if he thought Newsweek would still be sold at newstands in 10 years time, Porter Bibb, who specializes in capital financing of media, entertainment, and technology ventures said:  “I don’t think you’re going to find newsstands at airports or anywhere else in 10 years.

Brand Monitoring: Where Are They Now?

Net-Savvy Executive

couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. Cymfony is now part of WPP's Kantar Media. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. So, in the spirit of the filmmaker who's not sure how to end a movie, let's roll the "where are they now?" Brandimensions Folded into its BrandProtect sibling in early 2009. Companies

Top 10 Reputation Tracking Tools Worth Paying For

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Apple Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! thanks! thanks!

The Shift To TV Everywhere

Twist Image

Media can be both passive and active. Clearly, the Internet is an active media. Even with all of the interactivity that has recently been introduced, the majority of our population still enjoys TV as a passive media. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. What about Social Media and those who do turn TV into a more active media? The above posting is my twice-monthly column for The Huffington Post called, Media Hacker.

How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

You share your content with social media. Teams have told us that consolidating their content marketing tools for ideas, communication, blogging, and social media with CoSchedule has saved them more than 2 hours per post ! Listen to your audience on social media. That’s being effective. You use a workflow to manage your team and guest authors. Right? But

Mapping the Social Internet – what part of the world is the most.

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Tips To Great Blogging The Business Behind Facebook » Mapping the Social Internet – what part of the world is the most developed? Using fresh data from the Trendstream Global Web Index – a recurring survey of more than 50,000 users of social platforms in 18 markets.

Online Content Curation: The Key To Building Visibility, Authority And Value

www.masternewmedia.org

When I first wrote about this , six years ago, I called this type of work newsmastering and newsradars , but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content curator is and what tools and features are really needed has certainly started to change. But not only.

Why Host a Blog on Your Corporate Website?

www.clickz.com

Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV. White papers?

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   This approach got us to our three top priorities of research transformation, 360 media and marketing, and reestablishing trust in online research panels.

Media Relations in a Web 2.0 World

Proactive Report

One of the keynote panels was about the media and their needs in today’s Web 2.0 When asked if he thought Newsweek would still be sold at newstands in 10 years time, Porter Bibb, who specializes in capital financing of media, entertainment, and technology ventures said: “I don’t think you’re going to find newsstands at airports or anywhere else in 10 years. Media Relations in 2010.

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

www.masternewmedia.org

Anderson - Nielsen Journalism Lab Part 2 - Aggregation Is Not Curation - The Human Factor Aggregation is not curation Filtering is not curation Aggregation is Automated, Curation is Manual Automated Aggregation without Curation, is mostly. As I see it: " Aggregation is automated, curation is manual. Automated aggregation is not the solution. Human-powered, manual news curation is.

New People at Mindjumpers

Mindjumpers

Also we have brought in the talented Christina as a Social Designer. Christina will be assisting us in ensuring a great social design and user-experience when developing different projects. Lise Haar Nielsen Account & Project Assistant. Loa supports the copywriters with target group and culture research and analysis. Christina Bruun Social Designer.

26 Free Tools for Monitoring Your Brand's Reputation

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? If you have customers, odds are they’re talking about you to their coworkers, to their friends, and to anyone else within earshot — including those on social networks. As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. Can be subscribed to as an RSS feed.

Content Aggregation For Links, Traffic And Buzz

thefuturebuzz.com

Due to the nature of social media, when you aggregate original material from around the web those content producers will get pinged.  If they like how you aggregated them and you added value, they’ll likely share it. quick example: 49 Amazing Social Media, Web 2.0 However, the commercial benefit for news media is beginning to become a question and concern.

Is Social Media Too Big For Its Britches?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches? At Monday’s Social Fresh conference in St. But third, and most importantly, conversations about “social media&# are amorphous, and largely pointless.