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| | NET-SAVVY EXECUTIVE
APRIL 1, 2011 Brand Monitoring: Where Are They Now?
couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. Cymfony is now part of WPP's Kantar Media. Companies
| | WEBBIQUITY SMM
OCTOBER 13, 2010 What’s the Best Social Media Monitoring Tool? It Depends
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Results can be exported to Excel for further sorting and analysis. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., No more. UberVU.
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| | PAMORAMA
DECEMBER 6, 2009 26 Free Tools for Monitoring Your Brand's Reputation
pamorama marketing, life, social media Home About Bookshelf Links Contact 26 Free Tools for Monitoring Your Brand’s Reputation by Pam Dyer on December 6, 2009 Share Are you listening? Do you know what people are saying about your brand? As brands get going with social media, they find that understanding who is talking about them online, what they are saying, to whom, and where is a great advantage. Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Monitor, search, and engage with the Twittersphere.
| | BUZZ MARKETING FOR TECHNOLOGY
FEBRUARY 9, 2011 Monitoring vs Analytics [Infographic]
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
| | MASHABLE.COM
OCTOBER 27, 2010 Top 10 Reputation Tracking Tools Worth Paying For
Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you’re brand new to social media and aren’t known by many people, then these free tools might be a better place to start. thanks!
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