Brand Monitoring: Where Are They Now?
APRIL 1, 2011
couple of CEOs have pointed out how few of the vendors ever featured in Forrester's reports on social media analysis are still independent. The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Nielsen BuzzMetrics Nielsen bought the rest of BuzzMetrics in 2007 and used it as the core of NM Incite , its joint venture with McKinsey, in 2010. Back-channel emails are a wonderful thing. Cymfony is now part of WPP's Kantar Media. Companies
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. No more.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
After two years at the helm of Avaya’s social media strategy which produced a very strong ROI in the Social Customer Support area, I am happy to say we finally got that strategy institutionalized within the Support organization so I found myself with a rare opportunity to evolve our strategy from brand monitoring and reputation management to something higher order like Social Insights.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Build a Powerful Brand to Achieve Career Success , and owner of the award winning Personal Branding Blog. The more popular your brand is, the more critical it will be to keep tabs on it and the more time it will consume out of your day. If you work at a startup and no one has heard of your brand, or if you’re an individual who has just started blogging, these tools are still useful to you. If, on the other hand, you’re brand new to social media and aren’t known by many people, then these free tools might be a better place to start. thanks!