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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Results can be exported to Excel for further sorting and analysis. Nielsen BuzzMetrics.

SM2 201
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107
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Best Social Media Monitoring Tools

Bill Hartzer

Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

Accuracy in both big-picture and fine-grained analysis. Dark social is a big issue because most social networks are closed gardens. First of all, social networks don’t share a lot of their data with external tracking tools. Nielsen Visual IQ. Channel management (separate reporting for each channel).

Software 103
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

One way to figure this out is by looking at your social media audience sentiment towards your brand by performing sentiment analysis. Sentiment analysis helps you understand the opinions of your audience by identifying mentions of your brand on social media and then categorizing them as positive, negative, or neutral.

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Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.   I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.

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Big Ad News at the Big 3 Social Networks | Social You Should Know

Ignite Social Media

Facebook, Twitter and Instagram all made moves last week in the ad space that social media marketers will want to be up to speed on, in this week’s Social You Should Know. Facebook Announces New Data Analysis Options for Advertisers. Already, over 30k bots will allow payments.