Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Jodange : Tracking your brand or a product is one thing, but turning that tracking into a measure of consumer sentiment about your brand or product is something else entirely. Jodange’s TOM (Top of Mind) tracks consumer sentiment about your brand or product across the Web. Twendz : Public relations firm Waggener Edstrom’s Twitter-mining tool that monitors and highlights user sentiment in real time. Do you know what people are saying about your brand? MORE >>

Also, paid services help you analyze and understand the magnitude and sentiment of conversations around your brand, which would take you even longer if you did it manually. Services Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis of the results. Data is captured in real-time as discovered and delivered to dashboard analysis widgets. Dan Schawbel is the author of Me 2.0: thanks! MORE >>

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Social media marketing can be very cost-effective, but Victoria Ipri reminds us that it’s not free, spelling out the multiple area of costs to consider, such as implementation (copyrighting, image rights, project management), engagement (testing time and tools), and analysis (reputation management tools and tasks). Adoption soared. 85% of Inc. Magazine. MORE >>

Of the seven tools we tested, we found that Brandwatch was the fastest at searching for and processing new online data, while some parts of Nielsen Buzzmetrics proved the slowest at collecting up-to-date information.  It’s important to note that Brandwatch doesn’t cover as many geographies and conversation types as Nielsen does. Our next post will look at sentiment analysis across the seven tools. Our sixth post from the social media monitoring review 2010 series will look at the issue of data latency. This delay is known as data latency. MORE >>

I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis Symposium in NYC a few months ago ), Emily Murphy, Michael J. The Forrester Wave asserts that. &# … Nielsen, Radian6, and Converseon lead the market. Grant. Products that scale to several business functions. MORE >>