Facebook for Marketing Research: Political Polls #auspol
FEBRUARY 19, 2013
read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis?
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Results can be exported to Excel for further sorting and analysis. I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. No more. Alterian SM2 Freemium. UberVU.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. 2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. There are, however, companies that make mega mistakes for millions to see.
Monitoring vs Analytics [Infographic]
Buzz Marketing for Technology
FEBRUARY 9, 2011
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy.
Social Media Monitoring Tools – 2010 Review (intro)
MARCH 30, 2010
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 , Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Who’s using the tools and for what?
2012 Social Media Business Trends
Blue Focus Marketing
DECEMBER 5, 2011
According to Nielsen’s “The Social Media Report,” social media use is commonplace, with over 4 to 5 Internet users engaging in social activity across a wide variety of platforms. We will see more data crunching and analysis and more strategic and targeted responses. As the end of the year draws near, it’s time to start looking at social media trends for 2012. for building communities?
26 Free Tools for Monitoring Your Brand's Reputation
DECEMBER 6, 2009
Blogpulse : A service of Nielsen BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Jodange : Tracking your brand or a product is one thing, but turning that tracking into a measure of consumer sentiment about your brand or product is something else entirely. Jodange’s TOM (Top of Mind) tracks consumer sentiment about your brand or product across the Web. Twendz : Public relations firm Waggener Edstrom’s Twitter-mining tool that monitors and highlights user sentiment in real time. Do you know what people are saying about your brand?
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives? What about you?