| || |
|Page 1 of 1 || Previous | Next |
| | WEBBIQUITY SMM
OCTOBER 13, 2010 [Analysis, Nielsen] What’s the Best Social Media Monitoring Tool? It Depends
Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Forrester Research has named Nielsen a leader in brand monitoring solutions, saying “the vendor has the strongest strategic vision and currently competes at a scale unmatched by any other competitor..
| || |
| || || |
| | FIREBELLY
DECEMBER 4, 2012 [Analysis, Nielsen] Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
From the Nielsen Social Media Report for 2012. Nielsen has just published their Social Media Report for 2012 and the numbers are staggering. By David Moth Do we gauge it on the number of new fans acquired, retweets, ROI, YouTube views, the number of people it reached, sentiment analysis, the amount of traffic it drove or maybe the number of new brand advocates it created?
| | BUZZ MARKETING FOR TECHNOLOGY
FEBRUARY 9, 2011 [Analysis, Nielsen] Monitoring vs Analytics [Infographic]
In reality there must be hundreds of firms out there doing social media analysis in some form or another but I tried to hit the most popular ones with the single-minded goal of finding a firm that could deliver the most strategic value from the 2+ years of social media data that’s out there. SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy.
| | BILL HARTZER
MAY 26, 2010 [Analysis, Nielsen] Best Social Media Monitoring Tools
Maestro, TNS Cymfony’s third generation listening and influence driven platform, makes integrating innovative technology with expert analysis easy, yet provacatively informative by helping to identify the people, issues, and trends impacting business – both online, and off. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Nielsen has several tools that its customers can use to find out what is happening with their brands within the social media realm. These are the top social media monitoring tools out there.
| | FRESHNETWORKS
MARCH 30, 2010 [Analysis, Nielsen] Social Media Monitoring Tools – 2010 Review (intro)
Over the last few weeks we’ve been carrying out detailed tests and analysis on 7 social media monitoring tools – Alterian , Brandwatch , Biz360 , Nielsen My Buzzmetrics , Radian6 , Scoutlabs and Sysomos – so that we can provide an in-depth review of the tools and a comprehensive report laying out the pros and cons for each tool. Who’s using the tools and for what?
| || || || |
PAMORAMA [Analysis, Nielsen] 26 Free Tools for Monitoring Your Brand's Reputation
| SUNDAY, DECEMBER 6, 2009
Blogpulse : A service of Nielsen
BuzzMetrics, it analyzes and reports on daily trends in the blogosphere. Jodange : Tracking your brand or a product is one thing, but turning that tracking into a measure of consumer sentiment
about your brand or product is something else entirely. Jodange’s TOM (Top of Mind) tracks consumer sentiment
about your brand or product across the Web. Twendz : Public relations firm Waggener Edstrom’s Twitter-mining tool that monitors and highlights user sentiment
in real time. Do you know what people are saying about your brand? MORE >>
MASHABLE.COM [Analysis, Nielsen] Top 10 Reputation Tracking Tools Worth Paying For
| WEDNESDAY, OCTOBER 27, 2010
Also, paid services help you analyze and understand the magnitude and sentiment
of conversations around your brand, which would take you even longer if you did it manually. Services Radian6 Radian6 offers a solution , where you can setup certain keywords to monitor on a dashboard, automatically track the keywords on blogs, image sharing sites and microblogging sites, and then have it report back to you with an analysis
of the results. Data is captured in real-time as discovered and delivered to dashboard analysis
widgets. Dan Schawbel is the author of Me 2.0: thanks! MORE >>
WEBBIQUITY SMM [Analysis, Nielsen] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
| MONDAY, FEBRUARY 7, 2011
Jonas Klit Nielsen
advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Social media marketing can be very cost-effective, but Victoria Ipri reminds us that it’s not free, spelling out the multiple area of costs to consider, such as implementation (copyrighting, image rights, project management), engagement (testing time and tools), and analysis
(reputation management tools and tasks). Adoption soared. 85% of Inc. Magazine. MORE >>
FRESHNETWORKS [Analysis, Nielsen] The social media monitoring tool with the most up-to-date results? Brandwatch.
| THURSDAY, APRIL 22, 2010
Of the seven tools we tested, we found that Brandwatch was the fastest at searching for and processing new online data, while some parts of Nielsen
Buzzmetrics proved the slowest at collecting up-to-date information. It’s important to note that Brandwatch doesn’t cover as many geographies and conversation types as Nielsen
does. Our next post will look at sentiment analysis
across the seven tools. Our sixth post from the social media monitoring review 2010 series will look at the issue of data latency. This delay is known as data latency. MORE >>
WEB METRICS GURU [Analysis, Nielsen] Surfing The Forrester Wave Listening Platforms, Q3 2010
| SUNDAY, JULY 18, 2010
I wrote about the Forrester Wave™: Social Media Listening Platforms, Q1 2009 a year ago and just found out today a new wave has been released from a friend - The Forrester Wave™: Listening Platforms, Q3 2010 - C onverseon, Nielsen
, And Radian6 Lead A Fragmented Market by Zach Hofer-Shall with Suresh Vittal ( who I saw most recently at the Sentiment Analysis
Symposium in NYC a few months ago ), Emily Murphy, Michael J. The Forrester Wave asserts that. … Nielsen
, Radian6, and Converseon lead the market. Grant. Products that scale to several business functions. MORE >>
- [Analysis, Nielsen] Some thoughts about Turning conversations into insights: A comparison of Social Media Monitoring Tools by FreshNetworks WEB METRICS GURU | THURSDAY, JUNE 3, 2010
- [Analysis, Nielsen] 2012 Social Media Business Trends BLUE FOCUS MARKETING | MONDAY, DECEMBER 5, 2011
- [Analysis, Nielsen] The Semantic Web: A Treasure Trove for Marketers CITIZEN MARKETER 2.1 | MONDAY, DECEMBER 21, 2009
- [Analysis, Nielsen] Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- [Analysis, Nielsen] Show Me Da Monies: Live from OMMA Social CITIZEN MARKETER 2.1 | TUESDAY, JANUARY 26, 2010
Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.