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Social Media Secrets of Duke Men’s Basketball Any Marketer Can Learn From

Ignite Social Media

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. 32 Signs You Might Be a Social Media Marketing O.G.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. Learn all about the good, the bad and the ugly in these must-reads.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

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CMOs View on Social Media Measurement

Ignite Social Media

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Those missing pieces come in the form of data and analysis. Ranking Digital Media Channels.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Data Is Public.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Results can be exported to Excel for further sorting and analysis. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. The only caveat is that this may whet your appetite for the full version (see below). Share this on Reddit. Tweet This!

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