Waxing UnLyrical

FEBRUARY 26, 2013

In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” ” What this means is that professional advertisers have a one in one thousand chance of going viral and that percentage is static. His findings are pretty illuminating.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. When you make a video, it’s an advertisement. Engagement. Conclusion.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. This is a great read from Daniel Newman.

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

APRIL 12, 2018

This is their communications team, but it’s named differently because they don’t do media relations. Social media, yes. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. And we see advertisers telling stories in new and interesting ways.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis. How NOT to Run Your Social Media.

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce. The Harlem Shake depended on community.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 7, 2016

Why do you care about Social PR? I truly believe that social media is the greatest thing to happen to PR. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising? What do you think? Am I overreacting a bit? Image: Family 1976 via Flickr, CC 2.0.

Facebook 263

Facebook Tumblr Yahoo Flickr 263

Waxing UnLyrical

SEPTEMBER 13, 2013

Utilize Social Media. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement. Here are a few ways to find topically relevant sites: Follow blogrolls. Find directories ( alltop.com , technorati ). Type “inurl” or “allintext” queries in Google.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JULY 31, 2015

Hence the parallels between “PR” and “publicity” and “media relations.” ” Then the Internet and social media came along, and all of a sudden people weren’t getting their news just from the news. How social drives content. Nothing new so far. So clearly ads work.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JUNE 4, 2019

JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie. Social media’s disruption and/or amplification of the industry. We use that a lot.

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing.

Features 169

Features Marketing Statistics Template 169

Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. CPM IS an advertising metric, comparison WILL be made #measurepr. Image courtesy Richard Bagnall, used with permission. Here are a few excerpts. Shonali Burke (@shonali) March 5, 2013.

CPM 204

CPM Handbook Comparison Consultant 204

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And online, they have a great approach to social media, integrating customer service every step of the way. What a great base to start with. Chobani believes in investing in relationships.

Travel 254

Travel Price Consultant B2B 254

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

Banking 218

Banking Sentiment Campaign Team 218

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

JUNE 27, 2016

How Bloomberg Media Is Rethinking Its Entire Sales Strategy and Seeing Results. Why: “…It’s not uncommon for practitioners to still think of social media strategy as something that is separate from the greater communication or PR strategy. Social Strategy Can Help Break Your Company’s Silos.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. After a lifetime in public relations and measurement, I joined ABX to expand my experience into the paid media world. I oversee all ABX marketing, public relations, social media and sales. Why do you care about Social PR?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

DECEMBER 20, 2012

Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. But once you start growing your community, you will find many benefits to your business, especially now that social media allows your customers to participate in your business directly on a personal level.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

NOVEMBER 21, 2011

The economic model of these rating services is both simple and clever: be a social ad network that enrolls users through a social game and engages those offering the best CPI to advertisers. If users and advertisers see value in this model, that’s wonderful. But why pretend to be something else?

Klout 207

Klout CPI Foursquare Influencer 207

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Pick your voice.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JULY 27, 2011

In fact, I counted at least seven advertisements with QR codes in May’s issue of Elle Magazine. For instance, QR codes on advertisements in subways stations where there’s not an Internet connection. When she’s not tweeting from @Mikinzie about PR/marketing, social media and kittens, she manages her personal blog, PR Geek Speak.

SMS 264

SMS Sample Samples Campaign 264

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Global, which sells beauty products and services.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

FEBRUARY 29, 2016

4 Components Of The Best Social Media Campaigns. Why: “Great social media campaigns should affect more than your follower count,” says Sonny Ganguly as he explores how to “achieve your desired results and boost the impact to your bottom line.” Why: This post, by Nick Steeves at Wishpond, is gold.

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

JULY 12, 2011

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. John Trader says that Measure What Matters by Katie Paine, is on his list, as is Social Media ROI by Olivier Blanchard. Here's her quick recap.

Klout 173

Klout Journal Flickr ROI 173

Waxing UnLyrical

APRIL 25, 2012

While direct marketing, PR, advertising, personal selling, and online processes are imperatives for any company to deliver its messages, it’s essential to deliver these messages in an integrated way. Do you think more companies should be following IMC principles as they approach social media outreach, or not?

Energy 160

Energy YouTube Travel Campaign 160

Waxing UnLyrical

JULY 22, 2015

But we live in interesting and challenging times and, with the advent of social media, PR pros and businesses now have the opportunity to not only reach masses, but to create a dialogue and to start a conversation for brands in a more meaningful way than through media relations. 4 Ways PR Is More Than Media Relations.

Policies 100

Policies Reputation Issues Social Media 100

Waxing UnLyrical

AUGUST 22, 2012

It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. He does social media management for KimberMedia and does marketing/PR for @bgckids. It can’t do that as a public corporation. What do you think?

Privacy 198

Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

AUGUST 31, 2012

Today’s pick – Howie Goldfarb’ s May post on social media listening using Manwich as a case study – comes from Dan Cohen. And for big brands that can’t always respond to every mention, it is important to be talked about on social media networks. He said, “It was practical, funny, informative and useful.

Twitter 154

Twitter Flickr Klout Case Study 154

Waxing UnLyrical

MARCH 30, 2015

Why: “Using social media and Internet tools to amass a huge user base can create as many problems as it solves,” says Maura Lafferty in this WUL goodie. 5 Clever Social Media Marketing Campaigns that Went Viral. Growth Hacking” – Ignore the Hype. Most viral April Fools videos of 2014.

Marketing 100

Marketing Startup Consultant Flickr 100

Waxing UnLyrical

JUNE 1, 2016

This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media.

iPhone 100

iPhone Meeting Groups Groups 100