Waxing UnLyrical

JUNE 10, 2015

The first step to creating engaging and effective content is to determine your target audience. This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. How will they engage with your products or content? Who would use this kind of product?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. There are three main components to building a successful community: content, engagement and customer service.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

NOVEMBER 2, 2017

The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. She is on the team behind the Gender Equality Measure (GEM™), created jointly by ABX and the National Advertisers (ANA) Alliance for Family Entertainment (AFE)’s #SeeHer team.

Research 193

Research Advertising Questions Communities 193

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. How To Revive Old Blog Content. A great read if you’re focusing on building out your content strategy. Why: Exposure, funding for advertising, and creating a strong network are just a few challenges that entrepreneurs face. Who Are Micro Influencers and Do We Need Them?

Health Care 189

Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! Think Google Analytics.

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Her content had more than 39,000 views and more than two million engagements. We also request one round of approval before the content is posted publicly.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 4, 2019

A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. More than any age group, 89% of Millennials plan travel activities based on content posted by their peers online #measurepr. Last, but not least, content that garners strong results! measurePR. —

Tourism 114

Tourism Travel Startup Metrics 114

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

Analytics 164

Analytics Influencer Issues Metrics 164

Waxing UnLyrical

DECEMBER 20, 2012

And I post great content, and often. Now, you can post content on Facebook and crosspost it to Twitter, so that people who click see you have a page and, hopefully, Like it. Run traditional advertising campaigns, and include either a call to action, or show the link, for the Facebook Page. No; just the opposite.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Blogging and content creation through social media are excellent avenues for content marketers to create and measure. And how do I know that?

Metrics 100

Metrics Advertising Campaign Education 100

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Does the content on their social channels support our brand? However, macro-influencers are a lot like billboards in Times Square: Bold, but neither targeted nor strategic.

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

NOVEMBER 21, 2016

Our trio of guests included: Ashley Brown , Head of Global Communications at Spredfast; Austin Gaule , Media Analysis Director at Universal Information Services; and Angie Jeffrey , Vice President Brand Management at ABX Advertising Benchmark Index. Know what drives them to engage. Integrate in @Amec Framework [link] #measurepr.

Engagement 100

Engagement Banking Eventful Communities 100

Waxing UnLyrical

SEPTEMBER 13, 2013

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Depending on your client or company, you’ll want to look for gatekeepers who have a similar focus or interest so that their readers will find an interest in your content as well.

Blogger 263

Blogger Strategy Technorati Community building 263

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase.

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

JUNE 15, 2015

Intranets Reimagined: What Content Are Your Employees Most Interested In? Why: “… if we are going to engage an audience, our content needs to be compelling. Why advertising should remain a key part of your communications mix. ” 2. .” Valuing quality journalism in corporate publishing.

Conference 100

Conference Diagrams Journal Consultant 100

Waxing UnLyrical

SEPTEMBER 29, 2017

Q2 Increasing importance of headlines and declining interest towards content, polarisation of opin, more content and data #amecmm #measurepr. A2:Starting to see better data dissection & attribution, but still see people ‘checking the box’ w/ counts & amounts #AMECMM #measurepr. with guest moderator Jen Zingsheim Phillips.

Consultant 163

Consultant Banking Metrics Data 163

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Social media advertising is useless (or is it?). Lee Odden showcases the best campaigns of 2014 thus far. And really, with the gold Lee shared, this post could end right. Shock, horror!

Campaign 194

Campaign SMS B2B Case Study 194

Waxing UnLyrical

AUGUST 15, 2016

Angela Jeffrey, vice president of ABX Advertising Benchmark Index. ABX is a syndicated advertising effectiveness research firm that measures all ads for clients and their competitive sets across all media types (including social), and provides results in 24 hours. Introduce yourself – who are you and what do you do?

Hubspot 100

Hubspot Syndication URL Training 100

Waxing UnLyrical

NOVEMBER 7, 2016

A persona is a snapshot of an individual you want to target with your content. It is a simple document that includes demographic information and more detailed behavioral information that relate to the actions you want them to take with your content. I am a strong believer in knowing your audience. It was brilliant.

Delicious 163

Delicious Banking Campaign Course 163

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Plan your content.

Marketing 100

Marketing B2B Meme Organization 100

Waxing UnLyrical

JUNE 13, 2012

How much content is right for my audience? I believe that, like me, my audience is insanely busy and overwhelmed with a world awash in content. But a quick hit conflicts with lots of eyeballs lingering over advertiser impressions and clicking through to their product offers. What is the right breadth of topics?

Fashion 248

Fashion Aggregator Journal Startup 248

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. 5 Smart Strategies to Make Your Content Go Viral. Why: Over at Jeff Bullas’ place, Mehroz Khan discusses how to make “content more sharable, and get more people to see it.” Why: This post, by Nick Steeves at Wishpond, is gold. Just GOLD.

Campaign 100

Campaign Adwords Consultant Eventful 100

Waxing UnLyrical

DECEMBER 14, 2015

Why: “Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year,” writes Mayra Ruiz. Words and Pictures – the Batman and Robin of Content Marketing . .” 5.

Consultant 0

Consultant Publishing Metrics Video 0

Waxing UnLyrical

OCTOBER 19, 2016

In advertising , for example, one controls the frequency, positioning and placement of key intended messages, but control comes as a cost: one purchases that ability. Message Exposure” can be quantified through content analysis as the sequence leads to the “Awareness/Understanding” phase which is commonly measured using surveys.

Diagrams 100

Diagrams Analysis Research Sentiment 100

Waxing UnLyrical

NOVEMBER 30, 2016

Before you jump straight into your new advertising strategy, remember that storytelling in the context of marketing isn’t just about producing a narrative – it’s about describing your brand across multiple channels using different tools and methods. He run runs his own content marketing agency, Splash Copywriters.

Brands 100

Brands Loyalty Authentication Statistics 100

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. I loved it.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

APRIL 11, 2011

What about 30 billion pieces of content exchanged per month on Facebook? 30 billion ÷ 600 million = 50 pieces of content per person per month. For every Facebook account, less than 2 pieces of content are shared each day. Think of all the content out there. What will get a person to share your content as part of the 1.7

Social Media 212

Social Media How To Hubspot Compete 212

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We partnered with roughly 10 industry influencers, whom we frequently trade content with, to help share our news.

Press Release 100

Press Release Startup News Journal 100

Waxing UnLyrical

JANUARY 17, 2014

shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. “Would you view #PR as more outbound communications, or also instrumental in inbound/content strategy?” The result: PR is poorly integrated with the rest of marketing. Pro or con?

Press Release 182

Press Release B2B Curation Consultant 182

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. They are most likely using this already with their friends and consuming content from brands, so they can get some experience using this platform professionally.

Collaboration 100

Collaboration Platform Class Proposal 100

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. What sort of content do they post online? Influencers curate content that caters to the interests of their followers. The content is creative, interesting, serves a purpose and captures their followers’ attention. Guest Post by Taral Patel. Let’s face it.

Influencer 100

Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

JUNE 27, 2016

Why: “We’ve done something very unique in how we’ve tied together all of our platforms into a very distinct multiplatform advertising proposition with custom content at the core,” says Bloomberg Media CEO Justin Smith to Mark Joyella of Adweek. PR Crossroads: Four Ways to Navigate Measurement in the Future.

Public Domain 105

Public Domain Banking Organization Consultant 105

Waxing UnLyrical

APRIL 15, 2016

Create content? So we suggested things like: short-form content (e.g. long-form content (e.g. visual content of the influencers themselves, such as photos for commercial or non-commercial use. An influencer program and a content bazaar are two different things. Here are some guidelines. Show up somewhere?

Influencer 100

Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

JUNE 1, 2016

But here’s something about Generation Alpha that really stands out to me: Ad Age notes how it will be the anti-sharing generation as far as content goes. This is much-needed, of course, as advertisers are already thinking of how to crack the code for marketing to them. Yes, they are already doing research on Generation Alpha.

iPhone 100

iPhone Meeting Groups Groups 100

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. Guest Post by Simon Erskine Locke. To be clear, these are all important components of the brand building process.

Brands 185

Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

JUNE 26, 2013

All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. The follow through analysis is essential to judging the efficacy of any plan. Once your promotion is over, you need to: 1. Calculate the cost per customer. 20 a person. Angie Picardo is a recent UC Berkeley graduate.

Metrics 243

Metrics Analysis Compete Groups 243