49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. ” 93% of small business owners and marketers use Facebook, and 92% agree that social media is important for their businesses. Twelveskip ). 8.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Facebook is of course (by far) the largest social network.
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
When it comes to digital marketing, social media and branding, it is no different. ” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.
The Psychology of Change: How We React When Our Favorite Social Networks Shift
MAY 12, 2016
Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back). Why social networks need to change. Some loved it. Over to you.
The Social/Anti-Social Network
JULY 16, 2011
Online social networking continues to change and evolve. This week, Google CEO and co-founder Larry Page announced that Google + has over 10 million people using it in less than two weeks with over one billion pieces of content shared. That is mind-blowing, impressive and not all that surprising when you consider how popular platforms like Twitter and Facebook are, and how people are looking for newer/cooler social networking experiences. Google + lets you be selectively social. It's a different kind of "social." advertising.
How to Contact Facebook, LinkedIn, Twitter, and Other Social Networks
APRIL 15, 2013
Do you have a burning question you want to ask the support team at a popular social network, but you gave up because you couldn’t find the actual contact form through the endless maze of self-serve support documentation? Report Content Lost During Reactivation. Requesting Content From a Deceased Person’s Account. Unauthorized Advertising Charge.
Should Your Movie Be On Tsu [A New Social Networking Platform]
Social Media Network Marketing
FEBRUARY 6, 2015
As Mentioned In : [link] Soon after Ello came Tsu – [pronounced as Sue] Social Networking Platform. The one key difference between Facebook and Tsu is that, Tsu Company is sharing 90% of their advertising revenue with their user base. This gives people an incentive to tell others about the service and post original content. Tsu keeps growing on an exponential basis.
The Complete, Always-Updated Guide to Facebook Advertising
AUGUST 9, 2016
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Advertisin
The Power of Facebook Advertising [Infographic]
SEPTEMBER 4, 2012
Last week Marlene wrote a blog post about ad opportunities on different social networks, where you can read more about Sponsored Stories and Promoted Posts on Facebook. Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. How Advertisers Are Using Facebook Ads [Infographic]. Facebook ads statistics.
10 Recent Changes Impacting Facebook Advertisers
AUGUST 12, 2016
Somewhat subtly, Facebook announced that ad blocker software would no longer work when users accessed the social network from desktops: As we offer people more powerful controls, we’ll also begin showing ads on Facebook desktop for people who currently use ad blocking software. How does this impact advertisers? Facebook has made a flurry of updates during the past month or so.
LEGAL ADVERTISING RULES: HOW ABOUT THAT FLORIDA BAR?!
FEBRUARY 19, 2013
The Florida Supreme Court just released new advertising rules for Florida lawyers, as well as those who practice law in the State of Florida. The advertising rules were revisited in an attempt to make them easier to understand, and to clarify what some of them mean. Required Content, we find out what must be included in all updates on Social Media: (a) Name and Office Location.
Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard
The Realtime Report
JANUARY 3, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. . Reddit (registered) users submit content as links or text posts. Social Media Statistics Reddit social networking statistics Facebook: 1.19 via Facebook.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? If you want more information try: Wikipedia – Parody Advertisements. I see this “consumer creating anti ads” as an offshoot to culture jamming. Warning: May Make Advertising Agencies Cry. 1. This type of anti-advertising has no redeeming virtues.
Content marketing is king
FEBRUARY 11, 2012
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Related posts: Content marketing delivers sales leads. Facebook brand.
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. In the information age, we all have so much content coming at us at every second of the day that we are becoming immune to it. Because there is so much out there, a backlash around content marketing is building. What is the vision of your content? Vision.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. And, with every comment, mention and +1 your content receives, you will rank higher on one of the most popular search engines in the world. Have you made Google Plus a part of your marketing strategy yet?
Bubblews: The Social Network That Pays Users To Post
The Realtime Report
JULY 16, 2014
Today marks the official launch of Bubblews (the combination of “bubbles” and “news”), a new social media website that pays its users for each view, like and comment. The real question is, are social network users looking for a new type of social networking site? Social Media Campaigns Bubblews social media platform social media user
The Inevitable Downfall of Native Advertising
OCTOBER 30, 2013
I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. Are we heading for a decline in native advertising success? Who knows?
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
Of course, users tend to prefer what they’re used to on social networks and aren’t very welcoming to change , so this may pass. The fact that Facebook is bigger than the largest country on earth makes it almost essential for it to filter out unwanted posts and let its users receive the most relevant content. The question now is, does Instagram need it too?
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
Posted in Advertising Behavioral Targeting Conversion Optimization Customer Experience Interactive Marketing Lead Generation Online Advertising Online Testing Testing. But what happens when the efficacy of the ad network declines? In all, this tactic generated 42 leads, and a significant portion was even qualified. Since then, a lot has changed in the PPC world.
The Ultimate User-Generated Content Guide
OCTOBER 5, 2016
One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. All aboard.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? Infographics About Content Marketing. Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Beginners Guide to Content Marketing by Pamorama. ** 5 STARS.
Mobile Video: 92% of Viewers Share Content
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. 31% share content created by themselves or their friends.
Facebook Adds More Tools for Branded Content in Instant Articles
JUNE 17, 2016
Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. The social network also updated its article style editor to support new coloring, text and spacing features, as well as a real-time preview tool. Readers: Have you experienced any branded content in Facebook Instant Articles?
What Compels People to Share Your Content?
FEBRUARY 26, 2013
Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing.
Digital Advertising Is The New Mass Media
APRIL 24, 2015
That was a tough title to write. I was there in the beginning of online advertising. Real advertising. The bigger media companies were skeptical about the Internet's power and new crop of content makers were blooming. Digital advertising is now a $50 billion dollar business. For all of it's marvels and foibles, the Web really did deliver many new types of content and media formats. digital advertising revenue rose 16% to $49.5 Hidden in the numbers: social media advertising jumped 57% to $7 billion in 2014. content. social media.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
When I speak to these groups, it doesn’t matter what they sell, how savvy their marketing team is, or if they’re consumer or not, 99 percent of them are distributing content without a specific call-to-action. Generate Leads The very best way to generate leads is through content. Think about content with two perspectives: Free and paid. Our time equals money.
Social Media is Key to B2B Content Marketing [Report]
JUNE 1, 2013
91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. The core of this content strategy is the belief that buyers will be driven to do business with you if you provide valuable information to them on an ongoing basis.
10 Facts About Consumer Behavior on Facebook
SEPTEMBER 18, 2011
According to 10 Quick Facts You Should Know About Consumer Behavior on Facebook (below), it turns out that people engage with their favorite brands on Facebook far more than on any other social network. CMB asked 1,491 respondents to share their social media habits. 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook.
Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s
The Realtime Report
JULY 20, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. via Forbes.
Content Marketing And The New Advertising
JULY 30, 2012
I've been following Rebecca Lieb 's marketing, advertising and media thinking since the early days of online marketing and her work at ClickZ and when she ran Search Engine Watch. Most recently, she published a book titled, Content Marketing - Think Like a Publisher - How to Use Content to Marketing Online and in Social Media. content marketing. online social network. social media. Tags: advertising podcast. Episode #316 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. blogging.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
Lawyers: Content Marketing Is Your Digital Handshake
JUNE 18, 2013
Remember the old days when advertising used to be the only way you could be certain your message was being communicated properly? WHAT IS CONTENT MARKETING? Content is the words and messages you deliver. Content Marketing is the use, or marketing, of those words to reach other people. Content Marketing is your way of doing what we discussed above. NEVER BEFORE.
The Changing Face of Authoritative Content
JULY 31, 2015
How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content. How social drives content.
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media. Personalized Content is the Key. Focus on Social Mobile.
Snapchat as a platform for branded content?
OCTOBER 22, 2014
With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Furthermore the social network’s Chief Executive, Evan Spiegel, announced last week that the service will no longer be ad-free. Nevertheless, Promote your brand: Use your other social platforms (Facebook, Instagram, Twitter) to promote your Snapchat profile.
Smarter Ways to Measure Authoritative Content
AUGUST 7, 2015
Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? This means you must be open to seeing different behaviors fueled by your content. Image: Thinkstock.
Facebook advertising facts
AUGUST 28, 2012
Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. A sales representative deals directly with the company but little strategic support is offered. That’s where the sponsored story comes in because it provides for interaction and participation by allowing people to like or share the content.
5 Tips to Ensure Your Visual Content Is Seen
Convince & Convert
JANUARY 28, 2016
Via photos and videos, mostly on the internet and across social media. Countless images were shared during NAIAS, and those that were shared from visual social media sharing sites (Instagram, YouTube, Vine, etc.) came out on top, in terms of popularity (volume): How can marketers ensure their content places first on sites like these? Image via BigStockPhoto.com. Generate Buzz.
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.