companies spend marketing themselves on social networking sites like Facebook is expected to grow from an estimated $4.5 million local businesses participate in social networks, and they accounted for about half of all spending on social-network marketing last year, the report said. “Given their unique ability to move messages among connected users, social networks have been irresistible to marketers looking for ways to deliver advertising and promotional messages,&# the report said. Can Advertisers Innovate? MORE >>

When we hear about how social media is growing, we often look at the rest of the world. Americans are all on social media, right? In this infographic we made for Mashable , we highlight the way that social media is consumed on a global basis. It shows some good and bad trends from a pure business perspective in America – on one hand, there is still an amazing upside to social in the states with more potential popping up left and right. Not so fast. It’s not that we want to shut out the world. Here’s the graphic. Click to enlarge. MORE >>

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” What Compels People to Share Your Content? MORE >>

Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About Revealing the People Defining Social Networks October 1, 2009 View Comments Source: Shutterstock Social Networks are among the most powerful examples of socialized media. They create a dynamic ecosystem that incubates and nurtures relationships between people and the content they create and share. But, the people who define each network are reticent to the hollow attempts of faceless friending and in-network marketing. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Women Dominate Social Networks by Pam Dyer on August 3, 2010 Share According to a new study from comScore , social networking sites reach a higher percentage of women than men. Women on the Web: How Women Are Shaping the Internet ”, found that 76% of women visit a social networking site compared to 70% of men. Globally, women demonstrate higher engagement levels with social networking sites than men. Women Dominate Social Networks (pamorama.net) [.] MORE >>