What happens when the consumer fights back against the advertiser (using social media channels)? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. If you want more information try: Wikipedia – Parody Advertisements. Warning: May Make Advertising Agencies Cry. ” Not really an ad against Photoshop – oops Fotoshop – more against women’s magazines, airbrushed fashionistas and fiction in advertising. Fotoshop by Adobé (A-do-bay). MORE >>

Philip is Community Manager at Zmags. Previously, he was community manager of  FIFA UK at Electronic Arts and Digital Producer at The Walt Disney Company. G: How did you build your experience as community manager/strategist? P: I started at an early age (16), first as a member of forums and then rapidly moving on to contributing content and managing environments. Special interest fan sites and smaller communities with a core following were the order of the day for several years. G: What are your top resources for community management? MORE >>

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. The rest of the chapter will go into the various kinds of social communities and how to use them, with examples from the HR, food service, medical and construction industries. Does it set the stage for a deeper discussion of social communities? Spiceworks does a very good job of managing B2B communities. As the community grows, so does the value of the resource to all involved. MORE >>

Many community manager positions advertised online ask for someone to help supervise and develop a newly launched community. In my opinion this is far too late to look at employing a community manager. They should be involved from an early point in the development cycle, ideally when plans for the community are still being developed. There are a number of reasons why ensuring the online community manager is onboard from this early planning phase: They can get to know the platform the community is built on. They can prepare engaging content. MORE >>

We urgently need to rethink how we hire community managers. At the moment too many organizations, with little idea of what makes a great community manager, are hiring people who are either great at technology, have irrelevant community or social media experience, or have far too much free time.    This is a tragedy that's sabotaging their community efforts.   How are community managers being hired? Knowledge and experience might be more tangible to assess, but they have little impact upon the community being a success. Content. MORE >>