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Should Meta Advertisers Ever Use the Audience Network Placement?

Jon Loomer

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. If the answer were a definitive “no,” this blog post would be over right now. Mobile developers can monetize their apps with the help of Audience Network. What is Audience Network?

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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177
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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? How does programmatic advertising work? Source: Choozle.

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers.

Mobile 315
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The 6 Sweetest Facebook Advertising Features Right Now

Convince & Convert

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

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Mobile Technology and Your Small Business

Ari Herzog

This is a guest blog post from Megan Totka, chief editor of ChamberOfCommerce.com. Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. This is what mobile technology can do.

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Why Not Blog Marketing?

Small Business Mavericks

It seems that neither marketers no ad agencies have increased their value on blog content since 2009. Yet, both marketers and ad agencies see more value in online advertising, mobile marketing, and video marketing. Plus, if your company has a blog, then you also have an asset that you can use to make social connections.

Marketing 164