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How HR Technology Can Increase Your Company’s Bottom Line

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How HR Technology Can Increase Your Company’s Bottom Line. No company could stay in business long if it doesn’t realize a profit. The higher your company’s profit margin, the larger you can grow and that is of course a given. However, have you thought about the role HR (human resources) can play in increasing your company’s profits through the simple addition of some advanced technology?

How T-Mobile Changed The Wireless Industry For The Better

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How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. Anyone who has switched contracts from AT&T or Verizon to T-Mobile knows that the wireless service provider does things its own way. For one, it introduced the entire “uncarrier” phenomenon – the same phenomenon that other companies have tried to emulate in a way to win back customers who have jumped ship. Binge On?

Network Defense: Why Visibility Is Key To Rooting Out Ransomware

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Network Defense: Why Visibility Is Key To Rooting Out Ransomware By Wendy Moore. Most organizations work hard to invest in reducing operating costs and improving the overall efficiency of their networks. But often there are unforeseen risks and costs that are associated with the infrastructure of connecting servers and hosts internally and out to third parties and devices. ” Click To Tweet.

Infographic – Happy World Backup Day…huh?

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Infographic – Today Is World Backup Day. Special Thanks To DBWebSolutions.

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A World Gone Social

Learn how companies must adapt to survive.

5 Ways An MBA Can Help Entrepreneurs

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5 Ways An MBA Can Help Entrepreneurs. Master of Business Administration (MBA), whether you earned it from an institution such as Northeastern University’s D’Amore-McKim School of Business , is perceived to be highly beneficial. This type of degree is costly, but many believe it is money well spent. On the face of it, you might be right. There are many different ways to run a business.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

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Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

KLM Lets You Book Flights Via Facebook and Twitter

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Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. KLM believes this will lead to better, more convenient service, all in one place.

Twitter Shifts Position: Now Claims PeopleBrowsr Suit Is A Federal Antitrust Case

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Last week, PeopleBrowsr, a social analytics company,  won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose.  At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access.

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

How To Use Influencer Marketing To Launch A New Product

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This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently Driving awareness for product launches, events and brand initiatives is a common marketing objective.

Most Popular Newspapers on Twitter: Guess Who’s #1?

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Which US newspaper do you think is tops on Twitter? A new study by Searchmetrics reveals the leaders: The Washington Post, The New York Times and USA Today. These top three received the most mentions on Twitter in 2013; USA Today and the Washington Post also dominated the list of the top 10 most-tweeted newspaper website stories in 2013. Here are the top 10:  .

70% Of Users Visit Pinterest For Inspiration On What To Buy

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Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. And within these categories, the gap between the two social networks is quite large. 67% use Pinterest “to help keep track of or collect the things that I like” vs. 21% using Facebook for the same reason.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” ” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

84% Say Company Leaders on Social Media Provide A Competitive Edge

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Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. 84% agree that communicating core values via social media is integral to leadership (46% strongly agree). only 4% think that a leader?s

Top Social Media Case Studies of 2012

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What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). Both Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

135 Million Users Are Active in Google+ Stream

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“Today Google+ is the fastest-growing network thingy ever” wrote Google Senior Vice President Vic Gundotra in a blog post late last week. The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. What do you think? Is 135 million the only real important number – and will it continue to grow?

Snapchat Now Biggest U.S. Messaging App By Volume, Beats WhatsApp

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There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. The study labels Snapchat as the “top third-party messaging app in North America by volume.” WhatsApp

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

PeopleBrowsr v. Twitter: The Arguments On Each Side — And What’s At Stake

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Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data. This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. You betcha.

Teens Prefer Tumblr Over Facebook

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Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults).

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How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

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South Korean rapper Psy’s music video Gangnam Style became a viral phenomenon across the globe, racking up video views and spurring remakes, parodies and dance performances worldwide. The video debuted on July 15, 2012. By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. Laying the Groundwork for a Well-Orchestrated Campaign.

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Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

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The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, which it launched today.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Smartphones Surpass TV in Time Spent with Media

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Daily Screen Use, Per Person – Millward Brown study. Maybe you knew it was coming, maybe you thought it never would. New data reveals that, for the first time, Americans are spending more time on mobile devices than watching TV. Millward Brown’s 2014 AdReaction study says Americans spend 151 minutes per day on their smartphones, vs. 147 minutes each day watching TV.

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Coca-Cola Is #1 Brand In Social Media Impressions

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Coca-Cola accounted for nearly 14% of the 10.6 billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. The U.S. Apple – 761,162,000.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 255 million monthly active users. via  VentureBeat. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  VK.

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

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A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. Twitter was first choice for 2,118.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. Qzone: 576 million active users. via  TechCrunch. Sina Weibo: over 300 million users. via  Bloomberg Businessweek. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 174 million members. via  CNET. via  Tumblr.

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Social Networking Stats: Facebook’s User Base Is Getting Older; Twitter’s Is Getting Younger, #RLTM Scoreboard

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The #RLTM Scoreboard:  Social Networking Stats for the Week. Facebook: 955 million active users. via  CNET. Twitter: over 500 million users. via  Twopcharts. Qzone: 576 million active users. via  TechCrunch. Sina Weibo: over 300 million users. via  Bloomberg Businessweek. Renren: over 170 million users. via  iResearch iUser Tracker. LinkedIn: 174 million members. via  CNET. via  Tumblr. years old.

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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Nearly all (95%) of top brands are active on Twitter, and 23% of top brands have Twitter handles dedicated to customer service, according to a  Simply Measured study. The “Social Customer Service Race” Study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. Positive (“thank you!”).

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Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

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Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. David May, MD, told  American Medical News  that Twitter can function as a large-scale “doctors’ lounge,” and an open space for discussion. 14% contribute information to social media daily. Dr. Robert S.

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TweetLevel’s New Influence Measurement Tool Delivers Far More Than A Score

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“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. This week TweetLevel launched a new version of its influence measurement tool that adds context to the influencer scoring in two important ways:  topic and influencer types. engagement, and trust.

How To Organize A Brand Hackathon (And Why) – Interview With Betabrand’s Chris Lindland

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We recently ran a post covering the  Facebook-powered sock insurance program  from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie  and the Nauseating Holiday Pants. Asking your customers and fans to hack your brand is about as social as a social business can get. You You don’t own your brand: your customers do. And Read on to find out what you’re missing.

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

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The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  YouTube. Twitter: 255 million monthly active users. via  VentureBeat. Qzone: 599 million monthly active users. via  TechCrunch. Sina Weibo: over 500 million users. via  The Next Web. Renren: over 170 million users. via  VK.

Facebook Brand Engagement Grows 896% Year-Over-Year

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A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement? use of new acquisition and engagement metrics. more effective social marketing by brands.

54% of Top 100 Brands Use Instagram

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Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. While Facebook and Twitter are already near 100% adoption, the use of smaller social networks is growing rapidly among these top brands, with Pinterest seeing a 24% increase in adoption and Instagram 35%.