article thumbnail

How Appification Is Transforming The Internet

The Realtime Report

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. In 2015, Google announced that it was testing ways to index apps and app only content for inclusion in search results.

Mobile 111
article thumbnail

Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Image credit: Pear Analytics. For more on this topic, download the Web Marketing KPIs white paper. And be sure to follow CMO Dave on his 2015 Measurement Odyssey on YouTube ! As noted here previously , the KPIs most important to CMOs fall into three groups: brand, competitive, and website performance measures.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology. Does that qualify as undead? “In

Metrics 60
article thumbnail

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60
article thumbnail

The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. Websites visited.

B2B 88
article thumbnail

How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. 2015 – March 2016). Understand how a crisis spreads online to stay in control.

Data 60
article thumbnail

Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

Download ebook. Download ebook. Choose the best long tail keywords to drive traffic to your website using web analytics and keyword research tools. Download ebook. Download ebook. Download ebook. Download ebook. SEO Myths 2015 – by Rebecca Churt. .

eBook 60