Social media analytics is rapidly evolving, always challenging the ways marketers measure and draw insights from web and social media. To get the inside scoop on the current state of social analytics we turned to analytics guru Marshall Sponder. Fortunately, we got a chance to sit down with him to learn about the latest thinking around social analytics and what marketers need to know to stay on top of their analytics game. Marshall defines social analytics as the data that measures key activity and engagement around people’s social graphs. Mike Lewis. MORE >>

Google analytics   offers a wealth of tools for tracking website performance. Most of the critical user behavior that would mark success for these organizations—such as making a donation or signing up for a webinar—are now taking place on another domain and out of the site owner’s control (and the default reach of most analytics tools). Luckily, Google analytics offers tools for treating a visitor who clicks from your website to a third-party system on another domain as a single visit. How many people downloaded a support guide, fact sheet, etc.? Making it Work. MORE >>

There are many business owners that cannot survive without a mountain of analytical data. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong. The same could be said for paid search – you could be getting a lot of clicks, yet your analytics suggests that visitors don’t like your website. Thom Craver refers to PDF files as a good example – if a visitor downloads a PDF file, that will not be reflected in your bounce rates. Tracking & Analytics analytics bounce rates online marketing MORE >>

Aloha Readers of idaconcpts.com, Here’s a great independent report from Forrester Analytics. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. Forrester Research web analytics how web analytics How Web Analytics Will Emerge Joseph StanhopeThis independent report discusses: The components of an online marketing suite. How to create a multichannel marketing strategy. MORE >>

Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. To help, Susan Etlinger ( @setlinger ), my colleague at Altimeter Group , recently published an open research report, “ A Framework for Social Analytics.&# but she also helps businesses identify how to develop analytics frameworks that define the “R&# or the return for specific business objectives. A Framework for Social Analytics [.] MORE >>