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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Further, the analytics interface is pretty user friendly.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. You can also download the data and operate on it as well in CSV format files. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. Social Media ROI And Realtime Big Data Analytics.

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Beyond Likes: 9 Facebook Analytics You Must Be Measuring


Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. I’m obsessed with tracking metrics and setting goals , so today, I’m showing you my 9 favourite Facebook metrics. When it comes to Facebook, we’re all guilty of one thing: focusing on ‘likes’. We all want more.

How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better

Buffer Social

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools  like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics  and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing


Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. Once your website has been verified, you’ll see a checkmark next to it and will have access to your Web analytics when you’re logged in. 4. Begin using Pinterest Analytics. Pinterest Analytics walk-through video. Verify your website.

Google Analytics Social Reports Provide Huge Metrics Edge

Convince & Convert

But to best use it, you must have Goals set up in Google Analytics. While a conversion is an obvious goal, you also want to focus on micro-goals or the actions that lead to conversions.   A micro-goal could be downloading an eBook, signing up for a webinar, or a user viewing five+ pages on your site. It’s a Google Alert directly in your Analytics. You have, too. You’re welcome.

How Our Big Data Platform and Social Analytics API Work

Simply Measured

Awesome Things That a Social API Enables Download. The goal at Simply Measured was to always go beyond metric calculations and measurement into (advanced) analytics, insights, and attribution. Basic Analytics and Insights: Search clusters enable search patterns with filters in an interactive manner. Download the guide below for the full explanation. . Data Ingestion.

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5 Essential Spreadsheets for Social Media Analytics

Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics. Analytics. Social media analytics. Whenever I press on File, it doesn’t give me the option to Make a Copy… Only download as…… February 14, 2012 12:43:29. 0. People Recommended Mashable Staff More people. Jobs Join Mashable on Google+ Welcome to Mashable! Trending Stories.

What's the R.O.I.? A Framework for Social Analytics

Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted.&# - Albert Einstein Say hello to my little friends, R.O. What’s the ROI?  A Framework for Social Analytics [.] Framework of Social Analytics [.] Framework for Social Analytics Brian Solis. & I.

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Measuring Social Media ROI & Goal Conversions with Google Analytics 5

When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2. Step 3. Thanks!

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Post Case Study: Triberr Visits vs. Google Analytics


Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources. The Process.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. 1. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. Landing Page Report.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

have a confession: I’ve nurtured a secret (not-so-secret any more) fascination with Jim for a few years. I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? Jim said, “It depends.&#

Social Attribution: Because Web Analytics Is the Wrong Tool for the Job

Simply Measured

Enough abstract metaphors, let me just lay it out there: If you’re using web analytics to attribute the onsite activity driven by social, you’re using the wrong tool. Whatever your web analytics is telling you for total visits, pageviews, goal completions, and everything else from social, is simply incorrect. The Quick Guide to Social Media Attribution Models Download. miles.

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Pinterest Analytics For Businesses

Small Business Mavericks

Pinterest has introduced analytics so that businesses can see who are pinning images on their websites and which images are being pinned. The first step to using Pinterest Analytics is to switch to the new look. You download a file and upload it to your server. Among the metrics you can track using Pinterest Analytics include: How many people have pinned your website. expect Pinterest to improve upon its analytics platform over time. If you own and operate a business online and you use Pinterest, then enjoy the new Pinterest Analytics.

Using Google Analytics to Unlock the Secrets of your Blog’s Audience


Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. For details on how to do this check out Darren’s post on the compare option within Google Analytics. Downloads (PDFs, eBooks, etc.).

How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence


Aloha Readers of, Here’s a great independent report from Forrester Analytics. Download this Forrester report today to get an analysis of current vendors and technologies that can help you move toward a more efficient and integrated approach to multichannel marketing. Download Now. How to create a multichannel marketing strategy.

PB128: How to Launch a Podcast and Get Your First Million Downloads


Her Slow Your Home podcast just went past the one million download mark already so she’s had some real success! The show was just about to be downloaded for the millionth time and that is significantly more than the readers that I would have had a year ago on the blog. Getting Started With Your Own Podcast. Today is this podcasts first birthday! How Brooke is monetising her podcast.

Social Media Trends 2012 – Analytics and Measurement

Proactive Report

Better use of analytics and more focus on measurement. Let’s take a look at Analytics and Measurement. Did they click a link, share your content, visit a landing page, fill in a form, download a whitepaper or a coupon, watch a video or recommend you to a friend? Analytics. Facebook Insights has a fairly robust set of analytics.  Measurement.

How Basic Analytics Could Be Leading You Down The Wrong Path

Small Business Mavericks

There are many business owners that cannot survive without a mountain of analytical data. I am not sure it always helps them to make decisions, they just want the numbers. If, however, I look at the basic analytics for my website, I’d have to assume I was doing everything wrong. I’m not, those numbers don’t tell the whole story. The same could be said for paid search – you could be getting a lot of clicks, yet your analytics suggests that visitors don’t like your website. Tracking & Analytics analytics bounce rates online marketing

Beyond Analytics: Brand Insight and Understanding

Convince & Convert

Chuck Hemann , Director of Analytics at WCG , joins the Social Pros Podcast this week to tell us about the difference between analytics and insight in the social branding sphere, and the importance of both. Click the play button to listen here: Download the audio file: [link]. Chuck Hemann, WCG @chuckhemann. Listen Now.

Content Marketing: How to Measure Its Effectiveness [Infographic]


Consideration: Inspiring potential customers to engage, read, download, comment, share, etc. Analytics Content Marketing Infographics Metrics ROI Social Media Content marketing Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. What makes this process so tricky? reduce them to make a purchase decision. Likes.

Analytics: A Vital Digital PR Skill

Proactive Report

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. 1. For PR a campaign could be a press release with a link to download a whitepaper or outreach to bloggers. Landing Page Report.

Understanding the Mechanics of Measurement

Spin Sucks

In fact, according to The CMO Survey , in 2013 companies were spending five and a half percent of their marketing budgets on marketing analytics. What are they downloading? Facebook, Pinterest, LinkedIn, and Twitter all have free analytics tools to help measure reach. Be able to work your way around Google Analytics. That means understanding the mechanics of measurement.

7 Tips to Optimize Your Social Media Conversions

Sprout Social

When you visit the site on your phone, you’ll see a very minimalistic landing page that has the sole purpose of getting you to download the app. Tapping on the ghost directs you to the app store to download the app. 3. We know how powerful social media can be for branding. It’s one of the most effective ways to reach the masses and build awareness for your company.

What Is A Heat Map?

Small Business Mavericks

Let’s say that, furthermore, the most clicked link on each page is the banner ad in the top right corner that offers site visitors a free download of your e-book. Tracking & Analytics analytics content heat maps links SEOIf you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Even increase your ROI. Represented by colors, a heat map can show you the “hot spots&# on each page of your website.

How to Successfully Mine Your Social Media Data

Sprout Social

common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics. Whether you use Twitter for business or personal use, you have access to their analytics. Likes.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. More generally, it’s when users complete any desired action, such as filling out a form, clicking a download button, sign up for a trial, download an ebook, create an account, etc. Conversions.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

” (You also have the option of downloading it to Microsoft Excel.). When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. To install Screaming Frog SEO Spider: Download the program from Screaming Frog. Track Your Analytics. Your website analytics (i.e.

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3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Essentially, as long as you use your common sense when looking at Google Analytics (if you have a bounce rate that suspiciously high or low, it’s time to do some research) and pay attention to changing rates over time, you should be okay. Bounce Rates.

My 5 Favorite, but Often Ignored, Analytics Features


lots of value for no outlay) there really is no equal, in my opinion, to Google Analytics—and it just keeps getting better. I’m sure a lot of you are already feeling the Google love with Analytics—and if you’re an addict like me, you’re using it on a daily basis. So I thought I’d share my five favorite, but often ignored, features of Google Analytics. 1. Curious? So are we!

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

Use Google Analytics to set up conversion events to track specific actions on your website that are proxy indicators for buyer interest. For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. 5.     Integrate Social Media.

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

For example, if Alan drops by your website and downloads a white paper, he gets 20 points. Digital Marketing analytics digital marketing KPIs landing pages marketing strategy narrowcasting video calls to action video marketing vidyard By now, most marketers have realized that video isn’t a passing fad. Companies are even becoming known for their video content. month?

Euro 2016: The Players, Brands and Fans Winning the Euros on Social

Talkwalker SM

In this blog we’re going to highlight some of  the players, brands and fans who made this year’s Euros come to life, based on Talkwalker’s social media analytics. SOCIAL MEDIA NEWS brands euro 2016 football image recognition soccer social media analytics sportsAfter almost a month of non-stop football (or soccer if you prefer!) Ronaldo, Payet and Bale Star on Social.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Analytics. 10 Indicators Your Business Should Rethink Its Twitter Strategy (Klout): Megan Berry of influence analytics provider Klout provides some best practices on how to build loyal Twitter followings. Analytics. Segmenting Social Traffic in Google Analytics (SEOmoz): Ever want to know how you can tweak Google Analytics to get some deeper data on social traffic?

How to Block from Accessing Your Website Using.htaccess

Bill Hartzer

Yesterday, I wrote a post about how to stop from showing up in your Google Analytics account. Warning: do not download soundfrost.exe it’s a trojan: https :// Web Analytics Today, in this post, I’ll tell you how to block from accessing your website using the site’s.htaccess file.

Twitter: Gnip’s Audience API Now Generally Available

SocialTimes Twitter

He also outlined the three new ways that audiences can be defined using the API: Followers of any handle: Instantly create audience segments based on the followers of any public Twitter handle, without needing to download IDs from our public API. Return insights in real-time. Seamlessly integrate alongside existing Gnip APIs. Protect user privacy.

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How To Think About Mobile Advertising

Twist Image

that was a total waste for the brand, and it''s going to throw off their analytics. It could be a download or any form of lead generation. If a brand is looking for lead generation or a download, this is what needs to be measured. analytics. web analytics. Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. Many brands feel that it is all about the message being consistent across all platforms. There is a case to be made for both sides. and being frustrated by it. Was the ad clicked on?