The Social Media Incubator

NOVEMBER 4, 2014

29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Chevrolet Chevy guy Integrated Marketing World Series' On Wednesday, Oct. Who was everyone talking about?

Reputation 144

Reputation Hashtag Social Media News 144

The Social Media Incubator

FEBRUARY 5, 2014

5, 2014, CVS, one of the nation’s leading retail pharmacies, announced they would end sales of all tobacco in their 7,600 stores by Oct. Facebook In the Media Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Twitter CVS social media strategy'

Examples 139

Examples Social Media Strategy Health Care 139

Bill Hartzer

OCTOBER 30, 2014

Wright (@tonynwright) October 30, 2014. Ripoff Report Strikes Back: Removes Code on Site Left by Hacker The Ripoff Report has struck back against the so-called reputation. Reputation Management' Ripoff Report's home page has been delisted by Google because of a legal complaint. But the rest of the site is still there.

Google 138

Google Reputation Report Engineering 138

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. Social media is modern PR — as anyone who’s had to do some reputation management would ruefully acknowledge. Social Media CEO social media Reputation Management social media-savvy leader survey' Business Leaders Take Note.

Social Media 107

Social Media Survey Startup Reputation 107

Waxing UnLyrical

DECEMBER 15, 2014

In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. What were your big lessons learned in 2014? Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task.

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Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media.

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Nielsen Reputation Metrics Exercises 100

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. When it comes to search this layer is very similar to Protect Brand Reputation. This layer is important, but it shouldn’t be the only focus of your social media program. Leads and Sales.

Social Media 188

Social Media Reputation SEO Engineering 188

Keyhole.co

OCTOBER 10, 2023

To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation. Try Keyhole for free Related Articles How To Manage & Improve Online Brand Reputation in 2023 (Guide) How To Find And Utilize Trending Hashtags On TikTok In 2023 Frequently Asked Questions 1.

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Sentiment Analysis Brands How To 52

Techipedia: Tamar Weinberg

AUGUST 5, 2014

While I’ve been relatively silent, 2014 has been a really fun year. Both of us have worked online for some time and our reputation is important to us. Andrew’s Paypal balance as of Jul 25, 2014. In fact, I’m still hunting for the thing that marries all of those passions. By the way, who the hell are you? nyuk, nyuk.

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Module How To Project Buy 205

Proactive Report

JULY 28, 2014

For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Someone with what Google calls a “high reputational score” gets more Google juice than someone else with a low score. Online PR'

SEO 69

SEO Google Reputation News 69

Kikolani

SEPTEMBER 3, 2015

Online reputation. They were audacious enough to turn guest blogging into something it remained until 2014, namely a set of proven automatic techniques to get links and the most out of SEO. January 20, 2014, is the day every guest blogger remembers: Matt Cutts declared the death of guest blogging. Networking. Brand promotion.

Content 60

Content Blogger Reputation Hosting 60

Waxing UnLyrical

MARCH 9, 2015

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

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Case Study Consultant Campaign Flickr 100

Waxing UnLyrical

FEBRUARY 19, 2014

An organization’s reputation really depends on the quality of its products or services, the effectiveness of its marketing, what it’s like to work there, and how it does business with others. Eric will join the #measurePR Twitter chat on Tuesday, March 4, 2014, from 12-1 pm ET., You can find and talk to him on Twitter and LinkedIn.

Social Media 240

Social Media Privacy Training Policies 240

Convince & Convert

JANUARY 23, 2015

It really is your online reputation. Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). Tweetable Moments Treat your LinkedIn page like a website. LinkedInExpert Tweet This. Next-Level Networking. Viveka von Rosen is known internationally as the LinkedIn Expert. See you next week!

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LinkedIn Social Media B2B Publishing 60

Convince & Convert

JUNE 25, 2013

This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. By 2014 mobile is predicted to overtake desktop Internet usage. 4 out of 5 consumers use smartphones to shop. This should surprise no one.

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Mobile Retail Marketing Smart Phone 167

Waxing UnLyrical

APRIL 30, 2013

Don’t we as social media professionals, especially a Page like PreventDisease.com with more than 34,000 likes, have an obligation to make sure that we are utilizing images from a reputable source? Jenelle Conner works as a social media account manager for KimberMedia. The Ugly Side of Social Media Sharing.

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Social Media Meme Reddit Public Domain 279

Talkwalker SM

MARCH 17, 2016

With this information, brands can develop a more targeted crisis communication plan that helps protect their brand reputation. In 2014, feminine products brand Always created a global phenomenon with their #LikeAGirl campaign, which sought to empower women of all ages. 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

Convince & Convert

JULY 24, 2015

They think they can either retain a PR agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable media articles and an outstanding corporate reputation. PR doesn’t work that way. The truth is that C-level executives must be involved if their organization’s PR efforts are to succeed.

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Team Press Release Journal Survey 60

Idaconcpts

JUNE 4, 2014

Use any negativity that gets posted as a way to build your reputation by responding to it in a positive way: making requested changes, tackling problems, addressing individual complaints, etc. These are just six of the things that you should be doing to make sure that your digital marketing strategy is up to date with 2014’s trends.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

JULY 8, 2014

Copyright 2014. If collaboration enables people to enhance their internal reputation and visibility, then say it. They shouldn’t have to. Source: Kathy Klotz-Guest. Address the Human, Personal Need We can talk about productivity and collaboration all day. What human need is being solved by those tools?

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Collaboration Energy B2B Reputation 151

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. They’re realizing their influence is in demand and that it’s not cheap.

Social Media 104

Social Media Compete Cost Syndication 104

The Social Media Incubator

MAY 1, 2015

Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. However, the most popular beer in the U.S. has run into issues with the campaign.

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Convince & Convert

NOVEMBER 17, 2015

Reputation? Scott Stratten (@unmarketing) October 10, 2014. Instead, in the middle of the night they created a custom playlist with a hidden message, and tweeted it back to him: @unmarketing We’re here for you Scott, take a look at this: [link] pic.twitter.com/j1RUK5hwyv — SpotifyCares (@SpotifyCares) October 10, 2014.

Nielsen 60

Nielsen Authentication Price B2B 60

Twist Image

SEPTEMBER 4, 2014

In 2014, you would think - in a world of social media - that it''s simply impossible to be a misery of a brand. With that, the Irish airline, Ryanair , has a dubious reputation. Yes, it''s 2014 and being that bad of a brand has been a successful business model. How do you feel about the airlines? You would be wrong. How much so?

Airlines 85

Airlines Brands How To Travel 85

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Averting crises and mitigating reputation issues. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Danny WhatMough

AUGUST 22, 2014

Greggs had a small search-related reputation issue to deal with. — Monster (@Monster) August 12, 2014. . …and also made changes to allow tweets from users you don’t follow to appear in your newsfeed. Tom Hanks has inspired a new typewriter app for the iPhone and iPad. Look no further. A nice use of Yo from Monster.

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Analytics Instagram Meme Twitter 49

Kikolani

MARCH 17, 2016

Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%. Millions of people are already using the application, including employees at some very reputable companies such as The New York Times, Hearst Corporation and Advance Digital. Videolicious.

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Video Content Marketing Applications 100

Danny WhatMough

MARCH 19, 2014

Instead, here are five trends that, although less immediately obvious, are important for brands to think about in 2014. As communicators, our job now is to advise across and throughout a business to protect and uphold reputation. Don’t be evil. Google’s famous motto is more relevant today than it has ever been. Eyeball hunting.

Trends 65

Trends Privacy Banking Reputation 65

Twist Image

NOVEMBER 22, 2017

From a personal perspective, our new business model fuelled growth for over a decade, until we were acquired by WPP (the largest marketing and communications network in the world) in 2014, and quickly took a bunch of agencies (that were within the J. brand reputation. advertising agency. brand perception. business blog. business model.

Marketing 58

Marketing Apple Advertising Analytics 58

ProBlogger

JANUARY 25, 2015

The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. Reputation Management. Generating positive reviews and maintaining a strong online reputation is crucial, especially for local bricks and mortar businesses. This is a guest contribution from Jawad Khan.

Small Business 20

Small Business Strategy Reputation Marketing 20

Pam Moore

MARCH 19, 2020

We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it. Podcasts and audio marketing present tremendous opportunities for brands to rise above the noise and reach their target customers in meaningful ways. We have had almost 2 million downloads to date.

Trends 78

Trends Video Marketing Influencer 78

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Organizational reputation. Internal Communicators face a similar information challenge inside of an organization. Recent statistics illustrate why: Although the percentage of U.S.

How To 60

How To Yammer Metrics Statistics 60

Later

SEPTEMBER 15, 2020

Ciara Johnson got started in content creation after a study abroad trip in 2014. Danielle: “Working with brands who don’t align with your values can jeopardize your authenticity and reputation. Get your free ticket and we’ll see you on September 23rd! Diversity in Influencer Marketing #3: Ciara Johnson. And she’s done just that.

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Influencer Travel Marketing Instagram 65

Viper Chill

DECEMBER 18, 2013

A domain name is necessary and while a.info domain is a lot cheaper, I went with a.com since it just seems more reputable. Here is a breakdown of my expenses to date: Domain name : $11. Web Hosting : $14. Hostgator is definitely not the cheapest web host, but they are reliable and have good support.

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Case Study Study Report Domain Name 87

Webbiquity SMM

JUNE 10, 2014

Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are. . Reputation management (the knowledge graph) is vital for SEO – Google wants to know who you are and how legitimate you are.

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Conference Social Media SEO Marketing 196

ProBlogger

AUGUST 24, 2014

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity.

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Content Metadata How To URL 54

ProBlogger

DECEMBER 30, 2013

Well the answer is “yes, but” So if 2014 is the year you finally knuckle down and make it happen – Darren’s got just the post for you. It takes time to build an audience, to build a brand, and to build trust and a good reputation. 2014 Reboot: Make Money From Your Blog This Year. It takes a lot of work.

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Survey Blogger Fashion Conference 47