Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US.

Social Media 107

Social Media Survey Startup Reputation 107

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

The Social Media Incubator

NOVEMBER 4, 2014

29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Chevrolet Chevy guy Integrated Marketing World Series'

Reputation 144

Reputation Hashtag Social Media News 144

Proactive Report

FEBRUARY 4, 2015

The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” It’s so easy for people to post on social media or review sites and now that they can, they do. Don’t leave this vital element of your reputation to chance.

Reputation 40

Reputation Review Study Process 40

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. billion industry.

Social Media 104

Social Media Compete Cost Syndication 104

Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 40

Reputation Airlines Review System 40

Convince & Convert

JANUARY 23, 2015

It really is your online reputation. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Ryan Dodge in August of 2014 and Brian Marks in February of 2014 chose him as well.). Tweetable Moments Treat your LinkedIn page like a website. See you next week!

LinkedIn 60

LinkedIn Social Media B2B Publishing 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. Understand how a crisis spreads online to stay in control. 10 –March 10, 2016).

Data 60

Data Social Media Brands Forums 60

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). How does it figure in PR?

Nielsen 100

Nielsen Reputation Metrics Exercises 100

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation.

Sentiment 52

Sentiment Analysis Brands How To 52

Techipedia: Tamar Weinberg

AUGUST 5, 2014

While I’ve been relatively silent, 2014 has been a really fun year. Both of us have worked online for some time and our reputation is important to us. Because both of us work in content marketing and social media, everything we do is in public view. Andrew’s Paypal balance as of Jul 25, 2014. Are you legit?

Module 205

Module How To Project Buy 205

Convince & Convert

JUNE 25, 2013

While the majority of time spent on mobile devices is checking email, browsing social media sites or playing games – this leaves a crap load (see what I did there?) This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Proactive Report

JULY 28, 2014

For example, a reference by another agent with a high reputational score is of greater significance than a reference by another agent with a low reputational score. Someone with what Google calls a “high reputational score” gets more Google juice than someone else with a low score. information public. Online PR'

SEO 69

SEO Google Reputation News 69

Idaconcpts

JUNE 4, 2014

After all—knowing that we need a website and a social media presence is old news. Social media. Yes, you need to have a social media presence. You should not, however, be limiting your social media efforts to Facebook and Twitter. At the same time, though, the web moves fast. Local Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

The Social Media Incubator

MAY 1, 2015

It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. However, the most popular beer in the U.S. has run into issues with the campaign.

Campaign 100

Campaign Meeting Issues Products 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

NOVEMBER 17, 2015

Reputation? Today, according to research I completed in conjunction with my new book, Hug Your Haters , among those expecting a response at all, 40% of customers who complain about businesses in social media expect to hear back within one hour. Scott Stratten (@unmarketing) October 10, 2014. Image via BigStockPhoto.com.

Nielsen 60

Nielsen Authentication Price B2B 60

Proactive Report

DECEMBER 2, 2013

2014 will see more emphasis on reporting PR results. Averting crises and mitigating reputation issues. Online PR Social Media Case Studies costs crisis online PR PRSA revenue ROI value' Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. Proving Value. Value is subjective.

ROI 69

ROI Case Study Health Care Insurance 69

Twist Image

SEPTEMBER 4, 2014

In 2014, you would think - in a world of social media - that it''s simply impossible to be a misery of a brand. With that, the Irish airline, Ryanair , has a dubious reputation. Yes, it''s 2014 and being that bad of a brand has been a successful business model. media pundit. social media.

Airlines 85

Airlines Brands How To Travel 85

Danny WhatMough

AUGUST 22, 2014

Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Greggs had a small search-related reputation issue to deal with. AmEx is co-creating with a number of designers to create content that is perfect for social channels. Subscribe here.

Analytics 49

Analytics Instagram Meme Twitter 49

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Brands get BRAVE with digital and social media . Even industries that in the past were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the noise.

Trends 78

Trends Video Marketing Influencer 78

Kikolani

MARCH 17, 2016

Cisco forecasts that in 2019, consumer video Internet traffic will comprise 80% of total consumer video Internet traffic globally versus 2014’s 64%. Millions of people are already using the application, including employees at some very reputable companies such as The New York Times, Hearst Corporation and Advance Digital. Videolicious.

Video 100

Video Content Marketing Applications 100

Danny WhatMough

MARCH 19, 2014

Instead, here are five trends that, although less immediately obvious, are important for brands to think about in 2014. Social good was a key theme at SXSW. As communicators, our job now is to advise across and throughout a business to protect and uphold reputation. Don’t be evil. Eyeball hunting.

Trends 65

Trends Privacy Banking Reputation 65

Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.

Examples 145

Examples Company Social Media Apparel 145

Later

SEPTEMBER 15, 2020

But this year’s increase in social activism put a spotlight on the lack of diversity in influencer marketing. The resurgence of the Black Lives Matter (BLM) movement on social media created dialogues around the disparity of Black employees at major businesses, and the inequality experienced by Black content creators.

Influencer 65

Influencer Travel Marketing Instagram 65

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

Viper Chill

DECEMBER 18, 2013

I (Glen) am only allowed to focus on social media. A domain name is necessary and while a.info domain is a lot cheaper, I went with a.com since it just seems more reputable. Social Media Expenses for a Brand New Website (Glen). Social Media' Web Hosting : $14. Total Spent: $414. Domain Name : $10.69.

Case Study 87

Case Study Study Report Domain Name 87

ProBlogger

JANUARY 25, 2015

The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. From search results to social media, the internet is getting more and more local. Reputation Management. Your reputation is at stake here and, with it, thousands of dollars in potential sales.

Small Business 20

Small Business Strategy Reputation Marketing 20

Rebekah Radice

APRIL 11, 2016

If you’ve wondered which social media site is right for your business , it’s no surprise. So, what social media platform matters most to your business? What’s their social media engagement and conversational style? Here’s everything you need to know about the top 7 social networks.

Sites 114

Sites Social Media How To LinkedIn 114

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

MAY 25, 2010

This session included much of what Indra and her partner Jon Bailey have been able to accomplish in the last two years, moving from a primarily traditional agency to a new media powerhouse. will range from 11% (the relatively mature email marketing), to 34% (social media). Note that I didn’t include Web design.

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Research 210

Research Social Media B2B Marketing 210

Sprout Social

OCTOBER 26, 2021

As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent.

Applications 109

Applications Cost Team LinkedIn 109

Tweaklibrary

JANUARY 6, 2021

The simple steps would be to prioritize your work so that those can be completed rather than scrolling through the social media apps or the internet. The recipient of many reputed awards & recognitions, Forest is a tool which has been designed with the no-procrastination concept. Forest: Stay focused. Get It Here.

Products 11

Products Statistics Report Embedding 11

ProBlogger

JANUARY 8, 2018

My story really began in July 2014 when I published my very first post on the LinkedIn publishing platform. The post was called The Rise of the Social Media Guru. That will cement you and your reputation as a thought leader within your industry. That was the idea from the very beginning.

Influencer 35

Influencer Blogger LinkedIn Course 35

Webbiquity SMM

JULY 22, 2014

This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines.

Press Release 217

Press Release Nielsen Blogger SEO 217