Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. Put the Fun in Funnel Consider a comic book or coloring book.

Conversation 167

Conversation B2B Marketing GPS 167

Twist Image

AUGUST 20, 2013

We need to forget about the idea of mobile marketing and start focusing on smart marketing. In my second business book, CTRL ALT Delete , I lay out the case for the one screen world. It''s not about three screens (TV, Web and mobile) or four screens (some people like to say that the tablet is the fourth screen).

Marketing 109

Marketing Mobile B2B Apple 109

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

The Realtime Report

APRIL 17, 2014

KLM – known for creativity in social media marketing – came in second, with 6,691. KLM was one of the first to offer 24-hour social media customer service on Twitter and YouTube, and even began displaying customer service response times on the brand’s Twitter account back in November 2013.

Airlines 178

Airlines Twitter Statistics Industry 178

Twist Image

FEBRUARY 5, 2012

CTRL ALT DEL is the title of my second business book. It will be published in Spring 2013. Author of the best-selling business book, Six Pixels of Separation , and President of award-winning Digital Marketing agency, Twist Image , signs with Business Plus for the release of his sophomore book.

Press Release 74

Press Release Publishing Groups Groups 74

Convince & Convert

JUNE 5, 2013

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger. Lowe’s (@Lowes) May 30, 2013. LowesFixInSix #Vine vine.co/v/bYwJZ7JrrEK.

Vocus 141

Vocus Twitter Marketing Hubspot 141

The Realtime Report

DECEMBER 12, 2013

The Sound of Music Live [image: NBC] When does realtime marketing have the greatest impact? DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. DiGiorno Pizza (@DiGiornoPizza) December 6, 2013. One week ago, NBC aired a much-promoted live broadcast of “The Sound of Music,” starring Carrie Underwood. .”

Hotels 155

Hotels Campaign Social Media Mobile 155

Idaconcpts

SEPTEMBER 4, 2013

Where and When: This technology conference will be taking place at the Maison des Associations de Solidarite in Paris, France , on October 3 – 4, 2013, and for a perfectly luxurious week you book your stay in advance via Luxury-Hotels.com. Where and When: BOB will be in Tampa, Florida on October 15 – 16, 2013.

Eventful 164

Eventful Badge Sharepoint Hotels 164

Twist Image

MAY 29, 2014

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. It should come as no surprise, that the biggest shifts are happening in two spaces: Mobile. Mobile usage and growth is very strong.

Trends 105

Trends Mobile YouTube Advertising 105

Twist Image

APRIL 25, 2013

For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the actual brand''s advertising performance? Data + Testing + Web + Mobile + Social + Local + Personalization = gold.

Marketing 99

Marketing Advertising Sentiment Buy 99

Writtent Blog

FEBRUARY 14, 2014

Growth hacking … Is this a new buzzword or a must-have skill for a digital marketer? Having a great product doesn’t always guarantee sales in a highly competitive market. Traditional marketing methods are no longer effective. Startup Marketing. Like many things, the most effective solutions are often born from scarcity.

Resources 111

Resources Startup Marketing Handbook 111

Twist Image

JANUARY 4, 2017

Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising.

Products 76

Products Brands Retail iPhone 76

Firebelly

NOVEMBER 13, 2012

Imagine creating a book with no title, no keywords about what it’s about, no listed author, and nothing to give you an idea about what you can expect to read. Now imagine trying to find the book in the library. This has created some interesting problems in the content marketing world. It means you actually need content.

SEO 178

SEO Domain Name Creative Commons Library 178

Twist Image

JANUARY 10, 2013

The three screens are: television, computer and mobile. In my next business book, CTRL ALT Delete (out May 21st, 2013), I make the argument that we are quickly moving towards the one screen world. Think about the marketing implications. business book. mobile app. Think about the business applications.

Wireless 108

Wireless iPhone Price Mobile 108

Buffer Social

AUGUST 16, 2023

and our commitment to keep up with market rates when it comes to how we pay our team. We have intentionally chosen not to go up-market and serve enterprise customers, but rather we are committed to helping small businesses and ambitious individuals grow their brands on social media. and Pendo for customer communication and engagement.

Price 70

Price Buy Insurance Cost 70

Convince & Convert

SEPTEMBER 20, 2013

Joseph Jaffe , founder of Evol8tion and author of Flip the Funnel: How to Use Existing Customers to Gain New Ones and the forthcoming book Z.E.R.O.: This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Startup 124

Startup Education Social Media Upcoming 124

Convince & Convert

APRIL 29, 2015

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. When the book was published last fall, there were some definite signs of email heading in this direction. In-email payments have been in the works for many years.

Embedding 60

Embedding Mobile Reputation Retail 60

Twist Image

FEBRUARY 15, 2013

The truth is that marketers have failed this test so many times in the past that we must follow the legal rules set out by government and that consumer advocate groups must be vigilante with our performance. Marketers are constantly being put on notice for tactics and campaigns that cross the line. business book. mobile coupon.

Privacy 107

Privacy Retail Wireless Smart Phone 107

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it.

SEO 148

SEO Tips Startup Compete 148

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. Remember when eBay was the online auctions king?

Crowdsourcing 133

Crowdsourcing Curata Mobile Content management systems 133

Writtent Blog

DECEMBER 20, 2013

There’s no better time to dive deep into your blogging metrics for 2013 and determine how you’ll change and pivot in the year to come. If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. How to Create a Content Marketing Mission Statement.

News 58

News Content Marketing Metrics 58

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

Mashup 134

Mashup Resources Google Domain Name 134

Twist Image

FEBRUARY 21, 2013

It may be in marketers vested interest to adjust that theory to this: create relevant content and your heavy users may continue to connect with your brand. " Beyond the marketing message. Marketers create messaging around campaigns. It's not a zero-sum game and it's not an all-encompassing strategy.

Content 107

Content YouTube Loyalty Retail 107

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Jonah Berger, Wharton @j1berger.

Social Media 162

Social Media Study Statistics Aggregator 162

Twist Image

NOVEMBER 28, 2015

There is a new duality to marketing that brands are still adjusting to. There is no denying that mobile devices have become the consumer's primary screen (as the PC has been relegated to an accessory device). We have all seen the stats on mobile traffic, mobile advertising, and where consumer's time is now spent.

Real Estate 40

Real Estate Mobile Advertising Embedding 40

Convince & Convert

APRIL 21, 2013

Marketing is Harder Than Ever. Successful marketing has never been more difficult, as consumers are adrift in a sea of invitation , with companies of every size, shape and description trying to reach them through an always-expanding nexus of media, both traditional and newfangled. Failed attempts at humor. Creating Youtility.

Airlines 134

Airlines Hosting Hotels Banking 134

Twist Image

JANUARY 25, 2017

Senior marketing professionals love writing op-ed pieces calling for the death of using the word "digital" in front of anything. Let's not call it Digital Marketing anymore." Brands do believe that a strong marketing agency should have strong digital marketing chops. Digitize your physical goods to win more at marketing.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Monthly podcast listenership has increased 75% since 2013. Podcast Growth is Being Driven by Mobility. highlight to tweet). That is up from 17% in 2015.

Statistics 60

Statistics Research Directory Study 60

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" business book.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Bill Hartzer

OCTOBER 5, 2013

i have} {bookmarked|book marked|book-marked|saved as a favorite} it. I’m {book-marking|bookmarking} and will be tweeting this to my. find out any {topic|matter} on {net|web} as compared to {books|textbooks}, as I found this {article|post|piece of writing|paragraph} at this {website|web site|site|web page}.|. Someone in.

Comments 142

Comments Tools Sites Movable Type 142

Proactive Report

NOVEMBER 10, 2012

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

Mobile 111

Mobile Reputation Social Graph Skills 111

Buzz Marketing for Technology

OCTOBER 10, 2013

The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. For most marketers, loyalty programs provide a wealth of personalized data on your most desirable customers.

Data 219

Data Loyalty Mobile Hotels 219

Social Media Marketing

APRIL 10, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What do marketers want from big data?

Social Media 159

Social Media Flipboard Survey Journal 159

Akamai Marketing

DECEMBER 28, 2012

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. As a young writer, actually publishing a book seemed like a pipe-dream, particularly given the fact that I also always dreamed of eating and having shelter. I’ve considered several books over the years.

Review 121

Review Publishing Crowdsourcing Focus Group 121

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. Book your DEMO of SalesChoice and see Selly Says™ in Action, only available to companies using SalesForce at this time. billion between 2015 and 2024.

Software 20

Software Patterns Applications B2B 20

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240