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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

What’s the key to generating more inbound marketing leads? 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. What do buyers really want from social media marketers? Visual.ly ).

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

What are the critical elements to include, and pitfalls to avoid, in developing a strategy? Discover the answers to those questions are more here in 18 of the best guides to crafting a content marketing strategy of the past year. Content Marketing Strategy Guides. Why you need repetition in your content strategy by iMedia Connection.

Strategy 226
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This Week in Social Media – 7/17/2013

Social Media Marketing

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media. These are those links.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here.

Report 185
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9 Creepily Effective Content Marketing Tricks for Halloween 2013

Writtent Blog

Whether you’re calling for photos of costumes or images of their Jack-O-Lantern, inviting your audience to share their custom content in a contest can provide you with a wealth of resources to share on social media or your blog. The time to begin considering Halloween marketing is definitely now. Tell a Real-Life Horror Story.

Content 109
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When Dreams Come True: I got a Job at @Linkedin

Koka Sexton

In that time, I went from the social marketing guy into a public speaker, evangelist for social marketing, thought leader for social selling and an inbound lead generator for the company. They have so much content that it’s going to be great to start leveraging it to engage the community for the Talent, Marketing and Sales Solutions.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. These are no longer “nice to have”, but “must have” for your business. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. No more separate silos.