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Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay.  Here we go: Social Business Has Risen.

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5 Top Online Marketing Trends for the Rest of 2013

Webbiquity SMM

Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. You probably already know that smartphones now account for more than half the mobile market. These are just a few of the top online marketing trends for the second half of 2013.

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10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Mobile and tablet revenues will continue to increase. Every year, Cyber Monday will beat out the last.

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The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%). Mobile Marketing Statistics. Relevanza ). 2.

8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. If you have some must-have apps for your business, why not share ‘em in the comments?

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Finally, respondents weighed in on mobile video advertising. 

Mobile Technology and Your Small Business

Ari Herzog

Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. This is what mobile technology can do.

Responsive Design is 2013?s Web Design Trend

Idaconcpts

In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. So, this is why responsive design is 2013′s design trend.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. With the astounding growth of mobile platforms and the incredible speed with which smart phones and tablets are being adopted, a responsive website is key to your online business success.

UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over  £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email,  mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Mobile Marketing Stats and Facts. Earnest Agency ). 4. eMarketer ).

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4 trends for online coupon sites in 2013

Atom Thought

A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. ” Of course more choices lead to comparison. Digital Insight

Did You Miss? 22 MUST READS of 2013

SocialFish

But in the coming era of ubiquitous sensors and miniaturized mobile computing, our digital interactions won’t take place simply on screens. The 3 Steps for Success in a Multi-device Search World  (Moz) – more on the topic of mobile. Here are the best of those. Trust me, take some time with this list – you won’t regret it. These are in no particular order. Must read.

How Social Media and Mobile Technology Impact the Customer Experience [Infographic]

Puzzle Marketer

It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”

The Digital Marketing Streams Of 2013

Engaging Brand

Mobile Marketing. Mobile marketing is a general term that covers all the different ways you can marketing to your customers via their mobile devices. The infographic below, entitled “The Digital Marketing Trio Of 2013”,  highlights some impressive statistics of three marketing streams touched on above. Social Media Marketing. Content Marketing.

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Summarized: The 2013 In-House Counsel New Media Engagement Survey

Myrland Marketing

Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. In 2013, quotes of interest from the survey are: “Mark 2013 as the year it became hard to find lawyers not using new media tools.” This is the third survey released by this partnership. The 1st was in 2010. The 2nd was in 2012.

SEO in 2013: What to Expect

Idaconcpts

Here are a few SEO trends you can expect to see in 2013. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free. Expect greater emphasis on mobile products. If you don’t already have a mobile product or at least a mobile version of your website, you had better bust your behind to build one.

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Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard

The Realtime Report

Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone?  A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps? Facebook: 1.15 via  Facebook. YouTube.

7 Mobile Marketing Stats That Will Blow Your Mind

Convince & Convert

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from  comScore’s Data Mine  reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands  exclusively via mobile  as of September 2013. How many retail apps are on your mobile phone? Why is there such a sharp divide? The solution?

Increase Your Mobile Page Speed

Small Business Mavericks

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed. While the mobile page load speed testing tool isn’t perfect, it is a good resource for Web developers. Server response time.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 2013 saw an additional $9.2 billion.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Oreo Cookie (@Oreo) February 4, 2013. 3.  What were your favorite social media campaigns in 2013? ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie Best of Valentine’s Day Social Media Campaigns: Remote Romeos, Sexy Peanuts, #LastMinuteLovers and More. Power out? No problem.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. How will 2013 compare? March 25-28, 2013: Save up to $600 with the Early Bird Rate.

What Does 2013 Hold for Social Media?

Mindjumpers

As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013. What are your predictions for 2013?

State of the Nonprofit Sector 2013

SocialFish

Several reports, from a handful of organizations, have been released in the past few weeks outlining performance and trends during 2012, and offer insight for what nonprofits should expect to see for the remainder of 2013. How do you see the nonprofit sector going in 2013? . This is a guest post by Ashley Halligan, an analyst at  Software Advice. bigger presence on Google+.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaThis year is off to a roaring start for digital marketing. Is this where you’re spending your marketing dollars? In the red corner we have Social! Vote by clicking here!

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Mobile Creates Additional News Consumption. One encouraging aspect of the study is that as mobile news consumption grows it is not at the expense of other channels. Time is Doing Well Online.

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3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the  “Mobilizing the Retail Shopping Experience” research study. Don’t treat every customer the same.

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the  comScore Data Mine  compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Related Stories Do Americans Trust Facebook?

Why Your Business Should Go Mobile

Puzzle Marketer

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010). By 2015, there will be more than one mobile device for every person on earth (Cisco, 2011).

Where’s Social Media Going in 2014?

Mindjumpers

2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Mobile, mobile, mobile. Real time is king. The social TV.

[Solved] Posting Photos To Instagram From Your Desktop

SocMed Sean

Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too. Instagram was designed to be a mobile app, capturing the world around you via your phone. How do I upload photos from my digital camera, desktop PC or Mac to Instagram? Cheers!

Latest data on mobile usage

SocialFish

50 Amazing Facts About Mobile from Jamie Turner. 2013 11 mobile eating the world from Benedict Evans. BONUS: Business Insider Mega Slide Deck on the State of Mobile. ————– Lots of slide decks in this post. ————-. photo credit ). Related Posts Here’s what Silicon Valley cares about. More on Content Strategy.

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A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! In more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile. Blog Integrated Marketing Mobile Marketing