Top Marketing Trends for 2013
JUNE 4, 2013
As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Has Arrived. This follows the point above: Mobile Internet usage is rising exponentially, and it is here to stay. Here we go: Social Business Has Risen.
5 Top Online Marketing Trends for the Rest of 2013
JULY 1, 2013
Here are a few of the top online marketing trends for the second half of 2013 that may help you grow your sales both online and off faster than you expected. Mobile marketing will continue to grow. You probably already know that smartphones now account for more than half the mobile market. These are just a few of the top online marketing trends for the second half of 2013.
10 Ecommerce Predictions for 2013
Buzz Marketing for Technology
JANUARY 16, 2013
Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Mobile and tablet revenues will continue to increase. Every year, Cyber Monday will beat out the last.
The Mobile Revolution is Here Now [Infographic]
MARCH 15, 2013
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” Looking at your own company or business, you’ll likely only need to ask yourself one question, “Am I ready for my customers to engage with me via mobile devices?” Only 22% of insurers have a mobile quoting app.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size. Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. Infographics About Content Marketing.
UK Mobile Ad Spend Grows 126% in 2013
The Realtime Report
DECEMBER 19, 2013
The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth. And in 2014 total mobile ad spend is expected to nearly double, reaching almost £2.26
Mobile Video: 92% of Viewers Share Content
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Finally, respondents weighed in on mobile video advertising.
8 Must-Have Apps for Your Mobile/Social Business
JANUARY 1, 2013
Doing business in 2013 is going to be a whole lot easier if you can take your business with you on the road. travel with an iPad and an iPhone as my mobile office, and it’s made it a whole lot easier to stay on top of my business, my teram and my clients. Quickbooks Mobile. If you have some must-have apps for your business, why not share ‘em in the comments?
Mobile Technology and Your Small Business
JANUARY 3, 2013
Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. They (and you) believe in the creation of the social web and mobile technologies are the key reasons for this substantial climb. This is what mobile technology can do.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
How do marketers separate hype from reality in mobile? Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. In terms of difficulty of execution, nearly half (49%) of B2B marketers put social media marketing at the top, followed by content marketing (39%), SEO (26%) and mobile (25%). Mobile Marketing Statistics. Relevanza ). 2.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Mobile research and commerce lifestyle is more ubiquitous among today’s younger consumers. This is a guest post by Jay Baer.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Mobile Marketing Stats and Facts. Earnest Agency ). 4. eMarketer ).
Responsive Design is 2013?s Web Design Trend
MAY 3, 2013
In a May 2013 webinar, Peter Goodman, VP of Salesforce Marketing Cloud, discussed the current state of advertising in the social media space. Goodman explained how social advertising is the hottest topic in advertising, forecasted to reach a $11 billion in the US by 2017, according to BIA/Kelsey in April 2013. So, this is why responsive design is 2013′s design trend.
Social Networking Stats: Facebook Is Top Mobile App, #RLTM Scoreboard
The Realtime Report
DECEMBER 6, 2013
Facebook Is Most Popular Mobile App [Survey]. Which app do you use most frequently on your mobile phone? A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. What are your top three mobile apps? Facebook: 1.15 via Facebook. YouTube.
Increase Your Mobile Page Speed
Small Business Mavericks
AUGUST 13, 2013
Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. Google Developers now has guidelines for website developers regarding mobile page load speeds. Even better, they have a tool for testing your mobile page load speed. While the mobile page load speed testing tool isn’t perfect, it is a good resource for Web developers. Server response time.
Summarized: The 2013 In-House Counsel New Media Engagement Survey
APRIL 18, 2013
Today, the 2013 In-House Counsel new Media Engagement Survey conducted by Greentarget , Inside Counsel and Zeughauser Group was released. In 2013, quotes of interest from the survey are: “Mark 2013 as the year it became hard to find lawyers not using new media tools.” This is the third survey released by this partnership. The 1st was in 2010. The 2nd was in 2012.
The Digital Marketing Streams Of 2013
JUNE 13, 2013
Mobile Marketing. Mobile marketing is a general term that covers all the different ways you can marketing to your customers via their mobile devices. The infographic below, entitled “The Digital Marketing Trio Of 2013”, highlights some impressive statistics of three marketing streams touched on above. Social Media Marketing. Content Marketing.
Did You Miss? 22 MUST READS of 2013
DECEMBER 29, 2013
But in the coming era of ubiquitous sensors and miniaturized mobile computing, our digital interactions won’t take place simply on screens. The 3 Steps for Success in a Multi-device Search World (Moz) – more on the topic of mobile. Here are the best of those. Trust me, take some time with this list – you won’t regret it. These are in no particular order. Must read.
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. Avaya , a global provider of business collaboration and communications solutions, has created the infographic below titled “ How Social Media and Mobile Technology Impact the Customer Experience.”
SEO in 2013: What to Expect
JANUARY 14, 2013
Here are a few SEO trends you can expect to see in 2013. It will continue to behoove you in 2013 to make use of the varied Google services and products you can, whether paid or free. Expect greater emphasis on mobile products. If you don’t already have a mobile product or at least a mobile version of your website, you had better bust your behind to build one.
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. Tablets and mobile devices are taking over the market and that makes for an exciting piece of Internet history that many are recognizing, but few are really cashing in on. Pay close attention.
One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? Why is there such a sharp divide? The solution?
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Media Planning Media Buying Publishing Display Advertising Video Mobile. Social Media Tactics Your 2013 Budget Needs to Succeed [Research]. To get your 2013 marketing plans on track to increase revenues, here are seven social media tactics based on solid research that you need now. How will 2013 compare? March 25-28, 2013: Save up to $600 with the Early Bird Rate.
Top Social Media Campaigns in 2013
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Oreo Cookie (@Oreo) February 4, 2013. 3. What were your favorite social media campaigns in 2013? ‘Hands On Ron Burgundy’ Mobile Game Promotes Dodge Durango, Anchorman 2 Movie Best of Valentine’s Day Social Media Campaigns: Remote Romeos, Sexy Peanuts, #LastMinuteLovers and More. Power out? No problem.
4 trends for online coupon sites in 2013
JUNE 15, 2013
A recent Comscore- Pulse of the Online Shopper study (June 2013), shows that “consumers want more choices when shopping online.” The mobile and social channels seem to play a vital role in the way consumers shop, and the study also offers interesting insights: ” 47% respondents (of the. ” Of course more choices lead to comparison. Digital Insight
What Does 2013 Hold for Social Media?
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. US digital media usage: A snapshot of 2013. What are your predictions for 2013?
Interesting Magazine and Digital Stats from Pew State of the News Media 2013
MARCH 19, 2013
In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Mobile Creates Additional News Consumption. One encouraging aspect of the study is that as mobile news consumption grows it is not at the expense of other channels. Time is Doing Well Online.
Mobile Ad Spending Grows 105% in 2013
The Realtime Report
MARCH 19, 2014
In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 2013 saw an additional $9.2 billion.
State of the Nonprofit Sector 2013
FEBRUARY 20, 2013
Several reports, from a handful of organizations, have been released in the past few weeks outlining performance and trends during 2012, and offer insight for what nonprofits should expect to see for the remainder of 2013. How do you see the nonprofit sector going in 2013? . This is a guest post by Ashley Halligan, an analyst at Software Advice. bigger presence on Google+.
Mobile vs. Social – Round 1: Ding! Ding! Ding!
FEBRUARY 21, 2013
Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. The post Mobile vs. Social – Round 1: Ding! Mobile Marketing Social MediaThis year is off to a roaring start for digital marketing. Is this where you’re spending your marketing dollars? In the red corner we have Social! Vote by clicking here!
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. Don’t treat every customer the same.
Social Networks See Majority of Traffic Coming From Mobile
The Realtime Report
APRIL 9, 2014
Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. Related Stories Do Americans Trust Facebook?
Leadtail Releases 2013 B2B Social Marketing Report
Blue Focus Marketing
SEPTEMBER 17, 2013
The aim of the survey was to provide a glimpse into the social media usage and posting habits of prominent B2B marketers during Q1 2013. Some notable results: 40% of all tweets from marketing executives originated from mobile devices, providing further evidence that mobile applications must be a part of every business’s social strategy. among others.
Where’s Social Media Going in 2014?
DECEMBER 20, 2013
2013 is coming to an end after what has been an interesting year for social media and we think that 2014 isn’t going to be any less interesting. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers. Mobile, mobile, mobile. Real time is king. The social TV.
Latest data on mobile usage
DECEMBER 4, 2013
50 Amazing Facts About Mobile from Jamie Turner. 2013 11 mobile eating the world from Benedict Evans. BONUS: Business Insider Mega Slide Deck on the State of Mobile. ————– Lots of slide decks in this post. ————-. photo credit ). Related Posts Here’s what Silicon Valley cares about. More on Content Strategy.
A Mobile Website is Key for Business in 2015
FEBRUARY 15, 2015
Mobile usage is at an all-time high ! In more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Check out the informative INFOGRAPHIC below on “Mobile Design for the Modern Business” for more on optimizing design for mobile. Blog Integrated Marketing Mobile Marketing
[Solved] Posting Photos To Instagram From Your Desktop
FEBRUARY 17, 2013
Similar to my articles on switching between Twitter mobile and desktop and reorganizing your Facebook photos , I expect that there are a lot of people out there searching for the answer to this one too. Instagram was designed to be a mobile app, capturing the world around you via your phone. How do I upload photos from my digital camera, desktop PC or Mac to Instagram? Cheers!
[Cool Infographic Friday] Everything you need to know about mobile payment options
MARCH 1, 2013
How are you using mobile payments? Personally, I buy everything online, especially groceries , takeout food , homewares, electronics, and clothing. And when it comes to my association dues, if you make me write a check and find an envelope and a stamp you’re just making me cranky so I wait til I get the third reminder. justsayin. Brought to you by Merchant Warehouse. Potluck
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s important we open up our thinking around mobile.
Kickass User Interfaces for Mobile Devices
SEPTEMBER 23, 2013
57.6% of Baby Boomers, 62.2% of Gen Xers, and 63.2% of Millenials in the United States used mobile devices to access the web in 2012, according to eMarketer. The mobile Internet population is sizeable and rapidly growing across all age groups. A key driver for mobile Internet use is email access. This shift in mentality makes a lot of sense for mobile devices. Takeaway.